Field Reporting

Enhance rep performance with accurate and timely field analytics.

Leverage business intelligence to make better decisions

A fast-paced commercial landscape demands smarter, faster decision-making. Getting there means effectively leveraging business intelligence (BI) and field intelligence to outpace the competition. If, like many life sciences organizations, you are still making decisions based on gut feeling and intuition, then now's the time to set up a modern self-service BI (SSBI) environment so that your business can keep up with the rising demand for new information and analytics.

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Get the right insights to drive sales outcomes and organizational growth

Field teams in the life sciences industry are undergoing a paradigm shift due to restricted access to physicians, stricter regulations, and a constant pursuit of increased productivity. In this dynamic environment, timely and insightful field reporting has become the bedrock for enhanced sales performance.

With our modern cloud-based field analytics and reporting solution, you can ingest, validate, and integrate all relevant data sources. By leveraging these capabilities, you can ensure the delivery of timely and meaningful insights to key stakeholders, including sales reps, sales leadership, home office, or any member of the administrative team, and gain access to sales reports that cater to several roles and needs, such as sales planning, sales performance tracking, and productivity improvements. For your business, this means a more user-friendly and easily accessible approach to informed decision-making and insights-driven sales operations that drive organizational growth.

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What do you want to
achieve?

Make informed sales force strategy decisions

Tailor intelligence for decision-makers

Ensure sales force effectiveness

Harness real-time dynamic analytics in the field

Utilize location-based analytics

Make informed sales force strategy decisions

Business insights for the sales team

Unlock actionable insights that specifically address the needs of sales reps, district managers, and regional managers.

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Role-specific dashboards

Find the most relevant KPIs and field insights for specific roles with dashboards that beautifully represent key field performance metrics meant for consumption by various decision-makers.

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KPI library

Closely track sales force effectiveness with a library of 200+ pre-defined KPIs that provide a holistic view of each rep’s performance on the field and enable informed decision-making.

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Harness real-time dynamic analytics in the field

Mobile access

Access easy-to-understand insights, both online and offline, across mobile devices.

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Google Maps integration

Create the right territories, assign the right personnel, target the right customers through the right channels, and measure and reward high performance.

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Adopt a holistic marketing
framework for planning and evaluation

Strategic Guidance and Consulting

Conduct market and portfolio assessments to define launch sequencing, channel mix, KPI alignment, and more—ensuring analytics-driven strategies translate into measurable commercial outcomes.

Customer Insights and Targeting

Use enriched HCP and patient profiles, predictive propensity modeling, and dynamic segmentation to prioritize high-value customers and refine engagement as market conditions evolve.

Tactical Implementation and Analytics

Deploy omnichannel campaigns using A/B testing, uplift modeling, and closed-loop feedback to optimize messaging, measure engagement lift, and continuously improve campaign performance.

Marketing Data Hub for Robust Data Management

Centralize and harmonize structured and unstructured data in a compliant data lake, enforce governance controls, and enable self-service access for rapid analytics.

Marketing Planning and Strategic Analytics

Build demand-forecasting, budget-allocation, and media-attribution models to simulate scenarios, optimize ROI, and stress-test launch plans under varying market conditions.

Monitoring and Reporting

Track launch milestones, engagement KPIs, market share, and patient adherence using real-time dashboards and address deviations with automated alerts and prescriptive recommendations.