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Environmental, Social,
and Governance (ESG)

Empowering a healthier planet and equitable future
through sustainable practices, community impact, and responsible innovation.
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Interconnecting people, planet, and business for the collective good

At Axtria, we are committed to driving business sustainability while building a sustainable, inclusive, and values-driven future for our communities and future generations. We believe that people, the planet, and business success are deeply connected, and we act on that belief every day. 

Through our alignment with EcoVadis guidelines, the United Nations Global Compact, and other global initiatives, we embed environmental, social, and governance (ESG) principles into how we operate and serve. From empowering local communities where Axtrians live and work to instilling environmental responsibility into every program, our mission is clear: to make a meaningful difference for a better world.

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We align with
global sustainability standards

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LEED Certified

Axtria is committed to reducing energy consumption at its offices. We conform to LEED Certification, overseen by the U.S. Green Building Council. Globally, Axtria’s environmental policy involves the use of reusable, biodegradable, and sustainable materials, with a focus on reducing water and energy consumption, minimizing waste and greenhouse gas emissions, and promoting environmentally friendly purchasing practices.

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Recognized by EcoVadis

Axtria is assessed on its overall business sustainability by EcoVadis, the leading social responsibility rating organization. In 2023, Axtria was awarded a bronze medal in recognition of sustainability achievement, reflecting our commitment to ensure that we have a lasting and positive impact on the environment.

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Assessed by Carbon Disclosure Project (CDP)

Axtria is assessed on overall sustainability metrics by Carbon Disclosure Project (CDP), globally recognized assessors of corporate sustainability metrics. We provide data to CDP annually on our energy use, waste management, and greenhouse gas emissions.

Adopt a holistic marketing
framework for planning and evaluation

Strategic Guidance and Consulting

Conduct market and portfolio assessments to define launch sequencing, channel mix, KPI alignment, and more—ensuring analytics-driven strategies translate into measurable commercial outcomes.

Customer Insights and Targeting

Use enriched HCP and patient profiles, predictive propensity modeling, and dynamic segmentation to prioritize high-value customers and refine engagement as market conditions evolve.

Tactical Implementation and Analytics

Deploy omnichannel campaigns using A/B testing, uplift modeling, and closed-loop feedback to optimize messaging, measure engagement lift, and continuously improve campaign performance.

Marketing Data Hub for Robust Data Management

Centralize and harmonize structured and unstructured data in a compliant data lake, enforce governance controls, and enable self-service access for rapid analytics.

Marketing Planning and Strategic Analytics

Build demand-forecasting, budget-allocation, and media-attribution models to simulate scenarios, optimize ROI, and stress-test launch plans under varying market conditions.

Monitoring and Reporting

Track launch milestones, engagement KPIs, market share, and patient adherence using real-time dashboards and address deviations with automated alerts and prescriptive recommendations.

Our values

Doing the R.I.G.H.T
thing always!

Values List

Axtrians are a part of the solution,
not pollution!

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Axtrians participated in an eco-friendly challenge to help achieve a cleaner and greener environment.
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Around the world, volunteer Axtrians leading the Green Initiative are driving environmental programs to reduce our footprint and increase awareness of environmental sustainability.

We are driven to improve the
quality of life for children in our communities

Axtria values its long-standing association with the Foundation for Excellence (FFE), which transforms the lives of underprivileged yet academically brilliant students through scholarships and other assistance. 

Four FFE students had an opportunity to intern with Axtria and later earned full-time roles. In 2024, 44 Axtrians volunteered to serve as mentors.

Axtria partners with non-governmental organizations in India to help improve lives through initiatives in primary, secondary, and vocational education for underprivileged children. The program also promotes primary health and preventive health programs while providing equal opportunities for poor children to pursue professional training.

Working with teachers at Peshine Avenue Elementary School in Newark, N.J., we provided essential supplies that helped teachers focus on teaching, and provided students with new iPads and other supplies that helped them focus on learning.

Axtria is actively involved in supporting the National Black Child Development Institute and its efforts to improve and advance the quality of life for Black students and their families through education and advocacy. Axtrians have raised funds to help children receive essential developmental resources focused on their unique strengths and needs in such areas as early childhood education, health, child welfare, literacy, and family engagement.

We serve our communities
to drive a higher purpose in life

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Raising funds for natural disasters

Axtrians participate in raising funds toward natural disasters and calamities, such as the Nepal catastrophe and Kerala floods in India. Employees have raised funds that went to help those directly impacted.

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Distinguished alumni service

Axtria’s CEO, Jassi Chadha, donated an amount of US $127,000 to IIT Delhi, a renowned public technical and research institute. In recognition of his service and achievements, he was also awarded a Distinguished Alumni Service Award by IIT Delhi.

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Giving across India

Axtrians focused on health, education, and the environment across India through their generous donations in offices in Noida, Gurugram, Hyderabad, Pune, and Bangalore. Their giving resulted in a total of 427 Kgs of rations, diapers, clothes, toys, electronics, and more, all donated by more than 300 volunteers.

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Hunger help where it’s needed

More than 110 Axtrians gathered to benefit the Community Food Bank of New Jersey and the citizens in need whom they serve. We proudly helped to sort and repack food items, assemble emergency food boxes, and create provisions for families in need from donated bulk products.

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Stay up to date and learn about our innovations through our product release notes.

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