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    Democratize marketing analytics to achieve strategic performance

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  • What we deliver

    Unimagined outcomes

    by fusing Agentic AI-powered solutions into your workflow across the commercial-clinical spectrum.

    Learn more
    • Manage your data
      • Data Products
      • Data Engineering
      • Master Data Management
      • BI & Data Visualization
    • Gain deeper insights
      • Marketing Analytics
      • Sales Analytics
      • Managed Care Analytics
      • Patient Analytics
      • Forecasting Analytics
      • Analytics CoE
      • Market Access & Pricing
    • Make strategic decisions
      • Sales Force Optimization
      • Next Gen Commercial Models
      • Marketing Effectiveness
        • Channel Design & Management
        • Customer 360
        • Brand Analytics
      • Omnichannel Customer Engagement
      • Sales Effectiveness
        • Al-Powered Field Force Effectiveness
        • Customer Segmentation
        • Territory Alignment & Roster Management
        • Dynamic Targeting
        • Incentive Compensation
        • Field Reporting
      • Motivate Sales Force
    • Discover outcomes for
      • Clinical
      • RWE & HEOR
      • Agentic AI
      • Gen AI
      • Global Capability Centers (GCCs)
  • How we accelerate

    How we accelerate

    with products designed to significantly reduce your time to value across your journey from data to insights to decisions.

    Learn more
    • Axtria DataMAxTM
    • Axtria DataMAxTM Emerging Pharma
    • Axtria InsightsMAx.ai
    • Axtria SalesIQTM
    • Axtria MarketingIQTM
    • Axtria CustomerIQTM
  • What we think

    Industry insights, trends, & success 
stories

    that elevate your market outlook.

    All Insights
    • Dive Deeper
      • Success Stories
      • Reports
      • Product Data Sheets
      • Articles
      • Videos
    • Join the conversation
      • Axtria IGNITE Webinar
      • Podcast
      • Newsletter
    • Industries
      • Pharmaceuticals
      • Med Tech & Medical Devices
      • Animal Health
      • Consumer Health
      • Biotech
  • Who we are

    data analytics & cloud software company

    focused on Life Sciences

    • Our Story
    • Partnership & Alliance
    • #AxtriaCampusAllStars
    • Our Leaders
    • Business Sustainability
    • News & Media
    • Careers
    • Culture
    • Contact Us
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Axtria
Cookie Policy

Last Updated on 17th Aug, 2025

Cookies, Web Beacons & Tracking Technologies

A cookie is a string of information that a website saves on a visitor’s computer (if you allow) for use either during a particular browsing session (a “session” cookie) or a future browsing session (a “persistent” or “permanent” cookie).  “Session” cookies are temporarily stored on your hard drive and only last until they expire at the end of your browsing session.  “Persistent” or “permanent” cookies remain stored on your hard drive until they expire or are deleted by you.

When Axtria collects cookies or makes use of a browser’s local storage capabilities, they help us identify visitors, their usage of the Sites, and their website preferences.

We may use information derived from cookies or local storage to direct the visitor to information like what they visited and thereby personalizing the experience on the visitor’s webpage on Axtria’ s site. Visitors will be offered the opportunity to control cookie placement. Visitors who do not wish to have any cookies placed on their computers should set their browsers to refuse cookies before using Axtria’ s website, with the drawback that certain features of the website may not function properly without the aid of cookies. Visitors that want to limit third party advertising cookies can enable their browser’s “Do Not Track” functionality.

It must be noted, pages on Axtria’ s website will occasionally embed content from third party sites, such as YouTube, Vimeo for videos, etc. Axtria’ s website also allows for content to be shared through social networks but only at your request. Embedding and sharing content may result in cookies being set by those third-party sites. Axtria does not control the dissemination of those third-party cookies or technologies or how they may use your personal data. Please visit these third-party sites if you wish to learn more about their use of cookies and similar tools.

We may also use web beacons in the marketing e-mails we send. These non-intrusive tags help us know when you view our e-mails. We use this data to understand what kinds of content are of interest to you. You may be able to disable such tracking by setting your e-mail client to display messages as text only or by turning off image display.

Please note that the website is constantly being updated and the list in Section 11 will change over time. If you have any additional questions about the use of a particular cookie, please do not hesitate to email data_privacy@axtria.com.

Information on deleting or controlling cookies is available at www.allaboutcookies.org . By refusing to accept cookies from us, you may not be able to use some of the features and functionality available on our website.

Category Cookie Provider Duration Description
Strictly Necessary __hs_initial_opt_in axtria.com 6 days Used to prevent always on banner display when visitors are browsing in strict mode
Strictly Necessary __hs_opt_out axtria.com 179 days Used by the banner to not ask visitors to accept cookies again
Strictly Necessary __hs_do_not_track axtria.com 179 days Prevents the tracking code from sending any information to HubSpot
Strictly Necessary __cf_bm axtria.com 29 minutes Cloud flare’s bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
Strictly Necessary __cfruid axtria.com session Used by the content network, Cloudflare, to identify trusted web traffic.
Strictly Necessary _ga_BE39R9RJYL utbrudd.com 399 days Used to persist session state
Strictly Necessary _ga_V0WZKCM8XQ blmgroup.com 399 days Used to persist session state
Strictly Necessary _GRECAPTCHA google.com 179 days Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
Strictly Necessary __cf_bm hubspot.com 29 minutes Cloud flare’s bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
Perforname _ga_V27Y4S3Y98 axtria.com 399 days Used to persist session state
Perforname _gat axtria.com 59 seconds Used to monitor number of Google Analytics server requests when using Google Tag Manager
Perforname _gid axtria.com 1439 minutes ID used to identify users for 24 hours after last activity
Perforname hubspotutk axtria.com 179 days Contains visitor’s identity
Perforname li_sugr linkedin.com 89 days Used to make a probabilistic match of a user’s identity outside the Designated Countries
Perforname _vwo_uuid_v2 axtria.com 365 days This cookie calculates unique traffic on a website. Used by VWO which provides A/B testing software.
Perforname _ga axtria.com 399 days ID used to identify users
Perforname __hssc axtria.com 29 minutes Analytics session cookie
Perforname __hssrc axtria.com session Used to determine if a session is a new session
Perforname _gat_UA-37468856-2 axtria.com 59 seconds  
Perforname __hstc axtria.com 179 days Analytics tracking cookie
Advertisement lidc linkedin.com 1 days Used by the social networking service, LinkedIn, for tracking the use of embedded services.
Advertisement VISITOR_INFO1_LIVE youtube.com 179 days Tries to estimate the users’ bandwidth on pages with integrated YouTube videos.
Advertisement NID google.com 183 days This cookies is used to collect website statistics and track conversion rates and Google ad personalisation
Advertisement IDE doubleclick.net 399 days This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite
Advertisement UserMatchHistory linkedin.com 29 days These cookies are set by LinkedIn for advertising purposes, including: tracking visitors so that more relevant ads can be presented, allowing users to use the ‘Apply with LinkedIn’ or the ‘Sign-in with LinkedIn’ functions, collecting information about how visitors use the site, etc.
Advertisement bcookie linkedin.com 364 days Used by LinkedIn to track the use of embedded services.
Advertisement bscookie linkedin.com 364 days Used by LinkedIn to track the use of embedded services.
Advertisement personalization_id twitter.com 399 days Unique value with which users can be identified by Twitter. Collected information is used to be personalize Twitter services, including Twitter trends, stories, ads and suggestions.
Advertisement _gcl_au axtria.com 89 days Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
Functional YSC youtube.com session Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
Functional _hjAbsoluteSessionInProgress axtria.com 29 minutes The cookie is set so Hotjar can track the beginning of the user’s journey for a total session count. It does not contain any identifiable information.
Functional JSESSIONID linkedin.com session JSESSIONID is a platform session cookie and is used by sites with JavaServer Pages (JSP). The cookie is used to maintain an anonymous user session by the server.
Functional _hjIncludedInPageviewSample axtria.com 1 minutes This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site’s pageview limit.
Functional AnalyticsSyncHistory linkedin.com 29 days Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries
Functional lang linkedin.com session Used to remember a user’s language setting
Functional test_cookie doubleclick.net 14 minutes This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor’s browser supports cookies.
Functional _hjFirstSeen axtria.com 29 minutes The cookie is set so Hotjar can track the beginning of the user’s journey for a total session count. It does not contain any identifiable information.

Online Marketing

Axtria makes use of third-party advertising systems to promote content of our Sites. These services will often make use of cookies and pixel tags to provide targeted advertisements based on your activities and interests. If you are authenticated to an online advertiser using tracking pixels, e.g., by being registered and logged into a social network, the third-party advertiser can assign the visit to our website to your account.  Axtria does not permit third parties to advertise on this site, but we do use external sites to advertise our products and services. We have no influence on the extent to which the data collected through the tracking pixels is used by third-party advertisers and, therefore, direct you to please visit these third-party sites for additional details regarding their privacy policies and practices. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the third-party sites directly for information on their privacy practices and policies.  Please note that, unlike cookies, you cannot control the deletion of tracking pixels yourself (e.g., by deleting them from your browser cache) because tracking pixels are stored on the servers of online advertisers and not in your browser.

Cookie Purpose More Info
Facebook Show targeted, relevant advertisements.

https://www.facebook.com/privacy/explanation

Opt-Out: https://www.facebook.com/help/568137493302217

LinkedIn Show targeted, relevant advertisements and re-targeted advertisements to visitors of Axtria.com. https://www.linkedin.com/legal/privacy-policy
Opt-Out: https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences
YouTube Show targeted, relevant advertisements. Show embedded videos on Axtria.com. https://policies.google.com/privacy
Opt-Out: https://adssettings.google.com/
NAI: http://optout.networkadvertising.org/
DAA: http://optout.aboutads.info/
Twitter Show targeted, relevant advertisements and re-targeted advertisements to visitors of Axtria.com. https://twitter.com/en/privacy
Opt-Out: https://twitter.com/personalization
DAA: http://optout.aboutads.info/

Axtria uses Google tools like Google Analytics and Google AdWords to understand our site visitors better and deliver relevant ads to you. If you prefer to opt out of Google Analytics, Google provides this browser add-on: https://tools.google.com/dlpage/gaoptout. To make changes to how Google delivers ads to you, you can adjust your advertising settings here: https://adssettings.google.com.

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together. Contact us
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What we deliver
Manage your data
  • Data Products
  • Data Engineering
  • Master Data Management
  • BI & Data Visualization
Gain deeper insights
  • Marketing Analytics
  • Sales Analytics
  • Managed Care Analytics
  • Patient Analytics
  • Forecasting Analytics
  • Analytics CoE
  • Market Access & Pricing
Make strategic decisions
  • Sales Force Optimization
  • Next Gen Commercial Models
  • Marketing Effectiveness
  • Omnichannel Customer Engagement
  • Sales Effectiveness
  • Motivate Sales Force
Discover outcomes for
  • Clinical
  • RWE & HEOR
  • Agentic AI
  • GenAI
  • Global Capability Centers (GCCs)
How we accelerate
  • Axtria DataMAxTM
  • Axtria DataMAxTM
    Emerging Pharma
  • Axtria InsightsMAx.ai
  • Axtria SalesIQTM
  • Axtria MarketingIQTM
  • Axtria CustomerIQTM
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Cookie Policy & Privacy Statement.