See how a top biopharma transformed HCP engagement and boosted prescriptions with AI-powered orchestration .
A leading biopharma launched a novel treatment for schizophrenia and bipolar depression amid the pandemic, only to face fragmented data, static outreach, and low HCP engagement. Despite established sales, marketing, and peer-to-peer programs, the brand lacked an integrated, data-driven orchestration model to scale personalization and measure ROI effectively.
When Fragmented Engagement Blocks Brand Growth
- Disconnected sales and marketing systems limited visibility and personalization.
- Static outreach and manual follow-ups hindered meaningful HCP interactions.
- Without real-time insights, opportunities with high-value targets were missed, slowing the brand’s momentum in a competitive market.
From Data Chaos to Intelligent Omnichannel Execution
To accelerate new prescriptions and enhance customer engagement, the company partnered with Axtria to unify data and personalize outreach using AI-driven next best actions (NBA). Axtria followed a three-phase approach:
- Data Integration: Unified disparate data sources to deliver predictive, real-time NBA insights for smarter decision-making
- Omnichannel Automation: Enabled data-driven orchestration by optimizing content, timing, and channel mix, while driving adoption through effective change management.
- Personalized Engagement: Integrated first-party emails and pre-call briefing apps to deliver highly personalized, impactful customer interactions that deepened relationships and boosted commercial performance.
This AI-driven orchestration helped field teams act with precision, improving outreach quality, efficiency, and conversion.
Turning Personalization into Performance
- 21% TRx growth (compared to control group) in 11 months
- 20–25% lift in HCP engagement (based on the number of emails sent and calls made)
- 50–60% field adoption, with unanimous positive feedback on usability
- Automated target lists and content suggestions
Accelerate Your Brand’s Growth
Experience the impact of AI-powered next best action.
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