A Fragmented, Black-Box Architecture. Replaced. One Governed Platform. Under Six Months.
A mid-sized US biopharma was running its commercial operations on a fragmented data warehouse and MDM setup — 60+ data sources, no reliable unified view of 5M+ HCP/HCO records, and data silos that undermined targeting, delayed decisions, and created growing compliance exposure with every new product launch.
Axtria replaced the legacy architecture with an integrated Commercial Data Management Platform built on Axtria DataMAx™ and Reltio MDM — going live in under six months. The result: a single, governed data view across the entire commercial organization, and the speed to launch new products without proportional IT investment.
The Results Speak for Themselves
10x faster commercial decisions versus legacy processes
8x faster data preparation time, freeing analysts from manual reconciliation
35% reduction in data prep time through an integrated DWH, MDM, and downstream data environment
3% TRx revenue lift from higher face-to-face call responses aligned to HCP preferences
235+ datasets onboarded across 60+ sources on a cloud-native platform
From Fragmented Siloes to a Single Source of Commercial Truth
When 60+ data sources feed into a system with no reliable, unified view, the cost isn't just operational — it's strategic. Leadership couldn't answer who to target, where to invest, or how brand performance was tracking. Analysts spent their time reconciling data across CRM, MDM, and downstream systems instead of doing strategic work. Every new market, product launch, or downstream system added compliance overhead rather than capability.
Axtria replaced the black-box architecture with Axtria DataMAx™, layered with Reltio MDM — unifying 60+ sources, applying AI-powered data quality at ingestion, and delivering a trusted view of 5M+ HCP/HCO records. Three capabilities went live together: a unified MDM layer replacing manual reconciliation; an integrated data warehouse connecting CRM (Veeva), claims, and payer systems via pre-built connectors; and persona-based dashboards giving field reps, brand managers, and market access leaders HCP targeting and KPIs without IT dependency.
New products, markets, and data sources are added on the same foundation — commercial data infrastructure that scales with the organization, not against it.
Ready to Unify Your Commercial Data and Make Decisions That Move the Business?
Data silos don't just slow decisions — they compound as portfolios expand. Axtria DataMAx™ is a governed, AI-first, cloud-native platform that unifies commercial data end-to-end: accelerating launches, protecting governance, and giving every stakeholder real-time visibility to act with confidence.
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