Customer 360

Transform customer experiences with timely, meaningful interactions.

Ensure highly personalized and contextual engagement

The advent of digital, new regulations, and changing customer expectations are causing seismic shifts across the pharmaceutical industry. To gain a competitive edge, you need personalized engagement and customer-centric marketing strategies driven by an accurate 360-degree view of customers, strategies for targeting preferred channels, and the ability to determine the next-best-action effectively.

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Harness scalable intelligence on omnichannel interactions

Today’s HCPs engage on their own schedule and through their favorite channels. Pharma sales and marketing teams must supplement traditional outreach with timely, relevant, and consistent messaging wherever HCPs choose to interact. Our solution makes this possible. You can track HCP footprints across all touchpoints to build accurate, dynamic personas. And that delivers richer insights and honors individual preferences—empowering your reps to deliver the right message at the right time.

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What do you want to
achieve?

Enhance engagement efficacy

Meet changing customer expectations

Align with evolving market dynamics

Define customer personas

Act on opportunities and risks

Make better brand decisions

Digital metric

Ensure thorough campaign planning, broadcast, and tracking with our pre-built library of extensive digital KPIs.

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Digital engagement

Engage contextually with customers, drive loyalty, and ensure successful campaigns by identifying their digital journeys across various touchpoints.

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Digital optimization

Approach customers strategically with powerful digital marketing insights optimized for the multichannel, multistakeholder digital market.

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360-degree data management

Get an accurate picture of customer behavior by leveraging in-house, traditional, and digital data sources with 360-degree data management frameworks and dashboard on the cloud.

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Customer engagement

Evaluate customer engagement levels across multiple promotional campaigns and generate an actionable engagement score to hyper-target opportunities and risks.

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Brand sentiment analysis

Listen to your customers’ voice on brands by leveraging proprietary media channels, social chatter, and news data to create informed marketing strategies.

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