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Next-Gen Commercial Models

Create the right commercial structure with AI/ML design thinking.

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Adapt to changing market dynamics with agility

Align your business with the ongoing shift from volume to value to keep pace with the dynamic pharma landscape. Embrace new insights, new approaches, and new ways of thinking to drive outcome-focused engagement and maximize your revenue with certainty.

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Future-proof your commercial strategies to overcome real-world complexities

With changing customer preferences, the rise of specialty pharma, and increasing patient focus, you need a fresh perspective to ensure pharma sales effectiveness. It's time to take a proactive approach to future-proofing your strategies so that your business can avoid commercial shocks driven by market uncertainties. 

With AI/ML-enabled, patient-forward, and omnichannel commercial model design frameworks, you can get automated recommendations on next best actions and quickly adapt to real-world business complexities. From identifying channel interactions using ML attribution models to optimizing customer influence and deploying informed tactics for better HCP engagement, our comprehensive solution unlocks the capabilities your business needs to make winning commercial moves with speed and confidence.

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What do you want to
achieve?

  • Improve resource allocation
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    Omnichannel call planning model

    Optimize resource planning based on segmentation, sales potential, and rep workload capacity.

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  • Maximize engagement impact
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    Omnichannel orchestration

    Unlock higher engagement and performance by identifying the next best customer interaction.

    Let's talk
  • Enhance field efficiency
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    Commercial model design

    Simplify rep-mapping against various types of customers with a scalable asymmetric commercial model.

    Let's talk
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Omnichannel call planning model

Optimize resource planning based on segmentation, sales potential, and rep workload capacity.

Let's talk
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Omnichannel orchestration

Unlock higher engagement and performance by identifying the next best customer interaction.

Let's talk
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Commercial model design

Simplify rep-mapping against various types of customers with a scalable asymmetric commercial model.

Let's talk

Drive commercial success
with our customer-centric processes

Account engagement

Demand generation maintenance

Reimbursement

Patient engagement

Ancillary support

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Foster stronger relationships with targeted healthcare provider accounts by delivering tailored content and orchestrated interactions.

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Enable sales and inside sales reps to execute personalized, data-driven campaigns, real-time lead scoring, and collaboration strategies to align promotional and point-of-sale activities.

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Empower field reimbursement managers with streamlined prior‑authorization workflows, deep payer policy intelligence, and claim‑resolution tools to resolve coverage hurdles at the point of care.

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Deliver tailored educational resources, unlock omnichannel communication touchpoints, and create proactive adherence programs throughout the patient journey.

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Augment commercial efforts with support for thought leader liaisons, field-based HEOR, clinical nurse educators, diagnostics specialists, etc.

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Account engagement

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Foster stronger relationships with targeted healthcare provider accounts by delivering tailored content and orchestrated interactions.

Let's talk

Demand generation maintenance

Reimbursement

Patient engagement

Ancillary support

Experience
elevated outcomes

Omnichannel experiences
Omnichannel experiences with a customer-centric patient-first approach.
Portfolio alignment
Portfolio alignment to customer, therapy, or sales strategies.
Future indications
Future indications-based scalability and responsiveness.
Clarity of role between
Clarity of role between sales reps and other office/patient support functions.
Geography, customer
Geography, customer, and production scope-based optimization.

Explore our
success stories

Driving $25 Million Impact with a Data Science and Analytics Center of Excellence

Driving $25 Million Impact with a Data Science and Analytics Center of Excellence Learn more

A Custom-Built Hierarchy Management System To Facilitate On-Demand Commercial Analytics And AI/ML Models

A Custom-Built Hierarchy Management System To Facilitate On-Demand Commercial Analytics And AI/ML Models Learn more

8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution

8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution Learn more

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Strategize better with our insights

White Paper
The Evolution and Future of Integrated Evidence Planning
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Report
Predictive Horizons: Unveiling Cardiovascular Insights with Conditional Inference Trees
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Report
Comparing Predictive Models: Traditional Versus Modern Statistical Approaches for Economic Outcomes in Major Depressive Disorder
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