Sales Effectiveness

Boost field performance and elevate sales outcomes with AI-powered strategies and real-time insights.

Maximize customer engagement and drive performance

You face the constant challenge of optimizing sales processes, aligning resources, and delivering exceptional customer experiences while focusing on driving measurable results. The question is: are you unlocking the full potential of your sales force to really engage with the customers and boost commercial performance?

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Improve sales results with smarter, faster field operations

Understand the target HCP segments based on their prescribing criteria, content needs, and channel preferences. Optimize sales force size and structure to target physicians, institutions, and accounts. And motivate your teams with the desired sales operation, planning, the right KPIs, incentives, and rewards.

Leverage technology to transform sales operations and planning to make real-time insights accessible to take the next best actions. Axtria enables you to orchestrate a seamless customer experience between personal and non-personal promotional channels. And our sales force effectiveness solutions help you create a highly informed and motivated sales force to deliver customer and commercial excellence.

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What do you want to
achieve?

Leverage AI to improve field outcomes

Improve my messaging accuracy

Streamline my roster planning

Enhance call effectiveness

Improve my incentive strategies

Get accurate field reports

AI-powered field force effectiveness

Elevate sales operations by integrating data, AI, and user experience into a unified commercial ecosystem. This approach enables you to drive personalized interactions at scale, enhance decision-making, and drive superior customer engagement.

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Segmentation & targeting

Identify high-potential customers and institutions with precision using Axtria’s AI-driven segmentation. Engage them with hyper-targeted messaging while streamlining downstream processes, boosting engagement, and driving consistent, transparent collaboration across teams.

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Territory alignment & roster planning

Maintain a single, reliable source of truth for employee and territory data. Easily manage people and alignments, gain real-time insights at decision points, and ensure accuracy with ZIP validations and audits while improving transparency and efficiency in field placements.

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Call planning

Streamline call planning to engage prescribers, influencers, and accounts through a unified strategy and a 360-degree customer view. Enable real-time collaboration across teams, boost field productivity with mobile access, and maintain control with built-in guardrails and approval workflows. Ensure accuracy and impact with multichannel planning, configurable business rules, and quality checks that catch issues before they go live.

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Incentive compensation

Use incentive compensation as a strategic lever to drive performance and behavior in the field. Design and simulate effective plans, manage data and administration with ease, and track sales performance in real time. Ensure transparency and compliance with built-in auditing and history tracking at every step.

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Field reporting & analytics

Access location-based analytics, role-specific dashboards, and a ready library to track performance and effectiveness. Stay connected on the go with mobile access to timely, actionable data. And make sales reporting faster, easier, and more impactful with real-time insights that drive the field behavior.

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Accelerate your time
to value with our products

Improve sales effectiveness with an enterprise-grade, end-to-end integrated sales planning and operations product
Enable easy maintenance, governance, and control
Ensure better sales operations automation and efficiency gains
Drive the processing of all data within Axtria SalesIQ™
Achieve self-service empowerment and collaboration
Drive smart execution with embedded analytics.