Contact

Customer Segmentation

Improve targeting precision with high-quality, agile micro-segmentation.

Segmentation and targeting banner segmentation and targeting mob banner

Improve brand reach with real-time data-driven decisions

Traditional call planning can be infrequent, often failing to incorporate the latest data available to drive rep activity, improve customer targeting, and elevate customer interactions. With dynamic targeting, you can leverage your digital investments to bring data and insights to the field force at the right time, providing effective guidance for maximizing brand reach with superior customer engagement.

Watch the webinar

Ensure sales force effectiveness with multi-dimensional HCP segmentation

For today's life sciences companies, the traditional customer engagement model is no longer enough. The availability of vast volumes of data has ushered in the era of multi-dimensional segmentation and precision targeting. 

With our solutions, you can take the lead in this new paradigm using a micro-segmentation approach to understand the entire ecosystem and optimize your efforts. Leverage artificial intelligence and machine learning-driven frameworks to identify high-potential customer segments and institutions, interact with them through hyper-targeted messaging using relevant channels, and maximize sales impact.

 Let’s talk

What do you want to
achieve?

  • Improve sales force efficacy
    • Improve sales force efficacy

    Segmentation design

    Construct sophisticated customer segments that are internally homogeneous and distinct. This also includes portfolio-based and affiliation-based segmentation.

    Let's talk
  • Enhance resource planning
    • Enhance resource planning

    Segmentation analysis and simulation

    Simulate workload balancing and segmentation scheme changes that affect workload balancing.

    Let's talk
  • Boost impact of customer interactions
    • Boost impact of customer interactions

    Customer targeting

    Account for unique market attributes, including structure, competitive situation, and channels.

    Let's talk
Improve sales force efficacy

Segmentation design

Construct sophisticated customer segments that are internally homogeneous and distinct. This also includes portfolio-based and affiliation-based segmentation.

Let's talk
Enhance resource planning

Segmentation analysis and simulation

Simulate workload balancing and segmentation scheme changes that affect workload balancing.

Let's talk
Boost impact of customer interactions

Customer targeting

Account for unique market attributes, including structure, competitive situation, and channels.

Let's talk

Adopt a holistic marketing
framework for planning and evaluation

Strategic Guidance and Consulting

Conduct market and portfolio assessments to define launch sequencing, channel mix, KPI alignment, and more—ensuring analytics-driven strategies translate into measurable commercial outcomes.

Customer Insights and Targeting

Use enriched HCP and patient profiles, predictive propensity modeling, and dynamic segmentation to prioritize high-value customers and refine engagement as market conditions evolve.

Tactical Implementation and Analytics

Deploy omnichannel campaigns using A/B testing, uplift modeling, and closed-loop feedback to optimize messaging, measure engagement lift, and continuously improve campaign performance.

Marketing Data Hub for Robust Data Management

Centralize and harmonize structured and unstructured data in a compliant data lake, enforce governance controls, and enable self-service access for rapid analytics.

Marketing Planning and Strategic Analytics

Build demand-forecasting, budget-allocation, and media-attribution models to simulate scenarios, optimize ROI, and stress-test launch plans under varying market conditions.

Monitoring and Reporting

Track launch milestones, engagement KPIs, market share, and patient adherence using real-time dashboards and address deviations with automated alerts and prescriptive recommendations.

Experience
elevated outcomes

Flexible identification
Flexible identification (based on needs, behaviors, and attitudes) and profiling of customers.
insignts
Actionable insights on segments to enter or exit, and segments with the greatest value potential.
utilization
Utilization of customer segments for downstream processes, such as call planning, response modeling, and sales force sizing and structure.
personalization
Personalized marketing strategy for each customer segment to increase rep targeting effectiveness.
target go to market
Faster and targeted go-to-market with flexibility across markets and brands.
One view
Global one-view of strategy and tactics to ensure consistency and scale.

Explore our
success stories

Enabling Targeted Engagement With Healthcare Professionals Through Digital Affinity-Based Segmentation

Enabling Targeted Engagement With Healthcare Professionals Through Digital Affinity-Based Segmentation Learn more

Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management

Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management Learn more

Expand Market Share With Right Customer Targeting

Expand Market Share With Right Customer Targeting Learn more

section-bg

Strategize better with our insights

Webinar
Dynamic Targeting: The Key to Superior Customer Engagement and Improved Brand Reach
Learn more
Blog
Machine Learning (ML) Driven Segmentation & Targeting Of Physicians
Learn more
Blog
Implementing a successful global market segmentation & targeting strategy
Learn more

Read our latest release notes

Stay up to date and learn about our innovations through our product release notes.

Learn more
img_section6_release notes