Join more than 100,000 field reps who rely on Axtria to gain a competitive advantage
Axtria transforms field force effectiveness, handing teams the tools and insights needed to prioritize high-value opportunities and execute their strategies with impact. Axtria’s unified commercial ecosystem personalizes interactions at scale and delivers superior customer engagement to win in the market.
Empower field teams with a unified, AI-driven experience
AI optimization can increase your field’s productivity by more than 30%. And it can free up to 40% of a rep’s time, giving them more opportunities for face-to-face interactions.
It is essential to have a scalable and agile ecosystem that combines data, AI, GenAI, orchestration, and the field rep experience to:
- Break silos across sales and marketing
- Make quick adjustments to new brands and market needs
- Personalize experiences for healthcare providers
- Drive effective field behavior with future-ready incentive plans
- Empower a committed field team
Our innovation = Your transformation
Gartner recognizes Axtria’s integrated platform as the industry’s go-to solution. It fuses data, AI, GenAI, orchestration, and the field user experience in a single platform without the complexity of multiple siloed products.
With Axtria, embarking on your transformation journey has never been easier.
Axtria’s field force effectiveness solutions create undeniable impact and value
Our clients have seen significant sales lift, higher NBA adoption rates, and elevated field performance by focusing on three key pillars.
This unified approach speeds up market entry and ensures that field teams work with greater precision and efficiency, outpacing competitors and delivering superior results in a rapidly changing market.
Augmented Rep
Unified Field Experience
Aligned Incentives
Augmented Rep
Augmented Rep
Speed to insight at scale to deliver cross-functional effectiveness and real-time insights that field reps trust.
Unified Field Experience
Unified Field Experience
Empower reps with AI-powered real-time insights, intelligent conversations, and a seamless mobile experience.
Aligned Incentives
Aligned Incentives
IC plan alignment with omnichannel and customer-centricity goals and expected field rep behaviors.
Move from promises to production
Starting your GenAI journey has never been easier with Axtria guiding you every step of the way.
How? By helping you explore, experiment, industrialize, adopt, and monetize products and solutions that work best for you.
Your journey starts in close collaboration with our skilled data scientists and engineers to explore:
- Impactful use cases
- Strong generative-ready databases
- Intertwined GenAI and AI strategies
- Assured generative output quality standards
- Industrialized excellence
Great theory leads to great strategies
Whether you’re in commercialization, field sales, sales ops, marketing ops…an engineer, scientist, or data analyst…let’s collaborate to develop and implement great strategies.
Successful adoption of GenAI delivers across complementary areas:
- Intelligent, conversable agents
- Business-friendly narratives and summaries
- Automatic metadata generation and tagging
- Smart alerts and suggestions
Embrace an integrated platform to up the game
Axtria's end-to-end platform accelerates market penetration by enabling new brands or indications to onboard quickly, cutting the time to market by up to half.
Paired with precise analysis, this ensures territory alignment and market coverage are optimized, enabling field teams to deliver better customer experiences and improved access to the latest patient treatments.
The most advanced omnichannel orchestration solution for life sciences companies that enables personalized customer experiences at scale.
The only end-to-end sales planning and operations solution purpose-built for life sciences.
Industry-leading “Field Intelligence” combined with a next-gen mobile experience turns your field reps into “super reps.”
Embrace an integrated platform to up the game
Axtria CustomerIQ™
The most advanced omnichannel orchestration solution for life sciences companies that enables personalized customer experiences at scale.
Axtria SalesIQ™
The only end-to-end sales planning and operations solution purpose-built for life sciences.
Axtria Field Intelligence
Industry-leading “Field Intelligence” combined with a next-gen mobile experience turns your field reps into “super reps.”
Axtria's end-to-end platform accelerates market penetration by enabling new brands or indications to onboard quickly, cutting the time to market by up to half.
Paired with precise analysis, this ensures territory alignment and market coverage are optimized, enabling field teams to deliver better customer experiences and improved access to the latest patient treatments.
Embrace GenAI to create value and stand out from the crowd
Our products are powered by GenAI, bringing strength and cohesiveness to your sales teams on a platform your reps will want to use.
Analyzes extensive data-such as customer interactions, historical trends, market dynamics, and physician preferences-to generate personalized, data-driven Next Best Action (NBA) recommendations for field representatives.
With GenAI prompts, home office and field managers quickly adjust operations to better align with market dynamic.
A GenAI-based agent reveals powerful customer, market, competition, formulary, and patient insights to fine-tune sales messages, and managers identify opportunities to coach and train their teams.
Embrace GenAI to create value and stand out from the crowd
Axtria CustomerIQ™
Analyzes extensive data—such as customer interactions, historical trends, market dynamics, and physician preferences—to generate personalized, data-driven Next Best Action (NBA) recommendations for field representatives
Axtria SalesIQ™
With GenAI prompts, home office and field managers quickly adjust operations to better align with market dynamics.
Axtria Field Intelligence
A GenAI-powered intelligence platform that flawlessly orchestrates sales activities and delivers unique brand-specific insights on customers, market dynamics, competition, formulary access, and patient data.
Our products are powered by GenAI, bringing strength and cohesiveness to your sales teams on a platform your reps will want to use.
Explore our thought leadership
White Paper
The Augmented Rep: A Practical Field Force Guide For Omnichannel
Discuss what Reuters Events Pharma talks about the changing role of the field force and the new normal of omnichannel B2B sales.
White Paper
Dynamic Activity Planning: Empowering the Field Force to Elevate Customer Engagement
Embracing responsible GenAI
GenAI can deliver its promise, but it must be responsible. We’ve created a Responsible GenAI Framework to help you reduce and mitigate risks.
Our Responsible GenAI Framework focuses on key areas:
- Dependability and security
- Accountability and governance
- Humane and equitable
- Transparent and explainable
The skills you need for the journey you deserve
At Axtria, curiosity is in our DNA. That means our zeal for continuous learning is a given. Our Axtria Institute offers upskilling programs that ensure the skills of all Axtrians are second to none.
In fact, we have “ready-to-deploy” GenAI teams comprised of LLM specialists, database developers, app integrators, UI/UX developers, testers, and more who can help you quickly develop and deploy your GenAI journey.