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Territory Alignment & Roster Management

Maximize business outcomes through agile and responsive rosters and alignments.

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Reimagine how you align your sales teams

For life sciences organizations looking to keep pace with rapid changes in the healthcare industry, it's time to move beyond traditional methods of sales territory and roster management. To remain competitive, you need a modern, transparent, and flexible territory alignment solution that is integrated into all aspects of commercial operations.

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Harness analytics and scenario simulations to ensure commercial success

Factors such as restricted physician access, increasing affinity for digital channels, and changing physician affiliations have made traditional sales team alignment solutions obsolete. To make your sales force effective in today's market, you need to respond with agility and efficiency.

That's where Axtria’s solutions come in, enabling you to leverage the combined power of data and domain understanding, strong process governance, and state-of-the-art cloud software. Use advanced analytics and scenario simulation capabilities to implement a modern roster management and territory alignment strategy that is collaborative and nimble, ensuring efficient people management and allowing your sales organization to respond to market changes and seize emerging opportunities.

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What do you want to
achieve?

Adopt a holistic marketing
framework for planning and evaluation

Strategic Guidance and Consulting

Conduct market and portfolio assessments to define launch sequencing, channel mix, KPI alignment, and more—ensuring analytics-driven strategies translate into measurable commercial outcomes.

Customer Insights and Targeting

Use enriched HCP and patient profiles, predictive propensity modeling, and dynamic segmentation to prioritize high-value customers and refine engagement as market conditions evolve.

Tactical Implementation and Analytics

Deploy omnichannel campaigns using A/B testing, uplift modeling, and closed-loop feedback to optimize messaging, measure engagement lift, and continuously improve campaign performance.

Marketing Data Hub for Robust Data Management

Centralize and harmonize structured and unstructured data in a compliant data lake, enforce governance controls, and enable self-service access for rapid analytics.

Marketing Planning and Strategic Analytics

Build demand-forecasting, budget-allocation, and media-attribution models to simulate scenarios, optimize ROI, and stress-test launch plans under varying market conditions.

Monitoring and Reporting

Track launch milestones, engagement KPIs, market share, and patient adherence using real-time dashboards and address deviations with automated alerts and prescriptive recommendations.

Experience
elevated outcomes

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Simultaneous and consistent data availability to all the​ different business functions.
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Reduction in cost due to the elimination of manual processes.
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Reduction in cycle time for employee setup in case of new hires and transfers.
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Increased data accuracy by eliminating manual roster assignment maintenance in excel and emails.
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Easy design and organization of multilayer sales territories to maximize financial success.
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Fair and equitable distribution of workload.
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50% reduction in alignment maintenance cycle times.
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Engagement with high-priority customers to maximize sales opportunities.

Explore our
success stories

Transforming territory alignment for a major medical device manufacturer with Axtria SalesIQ™

Transforming territory alignment for a major medical device manufacturer with Axtria SalesIQ™ Learn more

Data Analytics-driven Roster And Alignment Optimization For A Major Medtech Company

Data Analytics-driven Roster And Alignment Optimization For A Major Medtech Company Learn more

Maximized Drug Launch Sales Through Effective Territory Alignment For A Biopharmaceutical Company

Maximized Drug Launch Sales Through Effective Territory Alignment For A Biopharmaceutical Company Learn more

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Strategize better with our insights

Report
2024 Territory Design and Refinement Benchmarking Study
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White Paper
The Agile & Adaptive Sales Territory Alignment
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White Paper
Do You Know The Answers To Your Important Territory Alignment Questions
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Read our latest release notes

Stay up to date and learn about our innovations through our product release notes.

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