In the highly competitive and data-intensive world of life sciences, effective contracting strategies are essential for commercial success, especially when launching breakthrough therapies. For one leading US-based biopharma company preparing to launch its first hepatitis B vaccine, legacy systems and disconnected data streams stood in the way of effective commercialization. The company needed a scalable and intelligent data platform to enable smarter contracting decisions, real-time profitability tracking, and faster time-to-market.
Axtria partnered with the client to deploy Axtria DataMAx™, a next-generation cloud-based commercial data platform. The goal was to integrate 20+ data sources, provide real-time analytics, and enable robust, self-service dashboards for regional and key account managers (RAMs and KAMs).
Key Challenges:
The client faced several critical roadblocks in its contracting operations:
- Limited Execution of Contract Strategies
- No Real-Time Visibility
- Underutilized Sales Teams
- Inflexible and Unscalable Systems
Axtria's Solution:
Axtria implemented Axtria DataMAx™ to transform the client’s commercial data environment completely.
Key highlights of the solution included:
- Seamless Data Integration: Unified 20+ data sources via APIs and SFTP to deliver a centralized, cloud-based commercial data platform.
- Customized Contracting Analytics: Enabled tools for contract strategy execution, performance benchmarking, and profitability analysis, tailored for RAMs and KAMs.
- Real-Time Dashboards: Delivered intuitive self-service dashboards for contract performance, sales hierarchy, and market landscape insights.
- Scalable Architecture: The solution ensured future readiness and adaptability, built on a scalable cloud infrastructure with auto-scaling capabilities.
- Agile Implementation: Leveraged an agile approach for rapid deployment and iterative improvements based on stakeholder feedback.
Want to learn how this data-first approach empowered better contracting decisions, reduced time-to-market, and unlocked revenue opportunities?
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