What Is The Impact Of IDN Consolidation On The MedTech Sales Function, And How Can It Adapt To The Evolving Healthcare Market?
Health systems have undergone a seemingly interminable transformation through an ever-increasing progression of mergers and acquisitions (M&A) activities that have escalated over the past decade.
Key Opinion Leaders For Pharmaceutical Companies: How Do You Identify The Right Experts For Your Brand?
Pharmaceutical companies heavily rely on key opinion leaders (KOLs) to create awareness about drugs and lend credibility to their products amongst the medical community.
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Virtual Versus In-Person Calls: Are Sales Reps Better Off In The Digital World?