Continuing our blog series examining a ‘year in the life’ of Sales Strategy and Operations. This time of the year (late spring, early summer) marks the classic sales force sizing season. Why now ? ...

Pharmaceutical companies heavily rely on key opinion leaders (KOLs) to create awareness about drugs and lend credibility to their products amongst the medical community. Hence, developing a KOL ...

INTRODUCTION For anyone who watches shows or movies on their television or electronic devices, platforms such as Netflix, HBO Max, Disney+, and Apple TV have quickly become the de facto models for ...