A Decade of Partnership. One Decision Intelligence Platform. Portfolio-Wide Results.
When a Top 20 pharma company needed to know if its promotional spend was working, it didn't hire a consultant for a one-off study. It partnered with Axtria — and never stopped.
Ten-plus years later, that partnership has grown into something bigger than measurement. Axtria MarketingIQ™ now runs as a single, always-on decision engine across 5+ brands and 3+ therapy areas, replacing annual marketing mix modeling with continuous, monthly insight down to the HCP and DMA level.
The results speak for themselves:
- 70–80% of promotional spend now flows through model-driven recommendations
- 5–25% estimated ROI lift on reallocated channel spend
- 4–6 weeks faster response to mid-cycle performance signals
This isn't a dashboard bolted onto old habits. It's a platform that compounds — where every model, every dataset, every insight builds on the last, instead of resetting with every new project. Competitive benchmarking, cross-channel synergy analysis, and omnichannel pathway intelligence all live in one system, giving brand teams a single source of truth that now shows up in leadership planning reviews and QBRs.
The channels will keep changing. The question won't: is your promotional investment working as optimally as it should?
See what a decade-tested decision engine can do for your portfolio.
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