Axtria Leads Reuters Events™ Pharma 2021 Keynote on Why Going “GLOCAL” is Key to Life Sciences Digital Transformation


With the number of new drug therapies reaching commercialization ever-increasing and the time to develop them ever-shortening, the pressure on commercial operations to make these launches successful has grown multifold. Life sciences companies need to become more like technology companies to protect and sustain their growth over the long term. This concept will be a central theme of a keynote session Axtria will deliver at the Reuters Events™ Pharma 2021conference taking place from October 11-22 (https://insights.axtria.com/reuters-events-pharma-2021)   (https://reutersevents.com/events/barcelona/).

Entitled Digital Transformation: Technology or Business Drivers,” Axtria’s session will be led by Lokesh on Monday, October 11 at 8:10 AM EDT/2:10 PM CET, will cover why life science organizations need to switch from being process to data-centric, why it is crucial to have global platforms and be able to configure them locally, and how these platforms need to enable insights at the point of decision-making for the industry to digitize successfully (https://reutersevents.com/events/barcelona/conference-agenda.php#agenda-week-one). Lokesh will also provide a sneak peek of the future of the life sciences commercial landscape.

You can visit Axtria at Reuters Events™ Pharma 2021 at our virtual booth in the Exhibitor Hub. Alternatively, you can schedule a meeting with Axtria at the following link: https://share.hsforms.com/1fE66lnWrTj6r9cibPpPG7wa62a 

Reuters Events™ is offering a free pass for the first day of the conference. Use this link for the complimentary registration https://1.reutersevents.com/LP=30792 or to participate in the entire conference, please go to https://www.reutersevents.com/events/barcelona/register.php

About Axtria's Products and Solutions

Axtria is the market leader in agentic-AI powered products and services for the life sciences industry. Our cloud solutions and domain-trained agents help organizations accelerate commercialization, enhance decision-making, and deliver measurable business impact across the value chain. We deliver value through an integrated approach that combines deep domain expertise and strategic consulting with our AI-native cloud software suite. Our Agentic AI portfolio empowers life sciences organizations to accelerate innovation and make smarter, faster decisions. Axtria InsightsMAx.ai serves as the enterprise-grade platform that unites intelligence, automation, and orchestration across the commercialization journey. Axtria SalesIQ™ drives field force and provider effectiveness with embedded AI insights, Axtria CustomerIQ™ orchestrates personalized experiences through next-best-action intelligence, Axtria MarketingIQ™transforms commercial investments into precision strategies, and Axtria DataMAx™ provides the secure, trusted data foundation that powers every AI and Agentic AI transformation.

Contact Information

Anjali Kumari
Axtria, Inc.
anjali.kumari1@axtria.com

About Axtria

Axtria helps life sciences companies harness the potential of data science and software to improve patient outcomes by connecting the right therapies to the right patients at the right time. The company is a leading global provider of award-winning cloud software and data analytics to the life sciences industry. We’re proud to deliver proven solutions that help pharmaceutical, medical device, and diagnostics companies complete their journey from data to insights to action, enabling them to earn superior returns on their investments. As a participant in the United Nations Global Compact, Axtria is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, and taking actions that advance societal goals. For more information, please visit www.axtria.com.