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Axtria MarketingIQTM

Overview Benefits Process Differentiators
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Drive impactful marketing decisions

Democratize marketing analytics to achieve strategic performance

Drive impactful marketing decisions

Axtria MarketingIQTM

Axtria MarketingIQ™ is the next generation commercial marketing analytics product for Life Sciences companies that enables superior brand performance through market attribution, delivering timely insights that drive effective planning, evaluation, and execution. 

Axtria MarketingIQ™ drives marketing impact based on decades of domain experience to expertly replace simpler intermittent analytics with continuous predictive smart analytics. It democratizes business analytics and provides sophisticated granular models with unmatched powerful compute in a collaborative environment that enables experts to focus on more complex bespoke problems.

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Benefits of unified marketing analytics environment

Drive Frequent Sophisticated Analytics-Led Outcomes Beyond Budgets
Drive Frequent Sophisticated Analytics-Led Outcomes Beyond Budgets

 

Drive greater success by evaluating each marketing touchpoint and its overall business impact

Democratize Marketing Analytics for Resource Optimization
Democratize Marketing Analytics for Resource Optimization

Achieve more with fewer skills using sophisticated models comprising pharma, marketing, and real-world expertise

Prevent Loss of Analytics Knowledge & History
Prevent Loss of Analytics Knowledge & History

Retain institutional knowledge and collaborate across organizational silos with a central repository

Axtria MarketingIQTM  provides

Axtria MarketingIQTM  provides

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Economic workflow customizationsYour content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

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Axtria MarketingIQTM differentiators

Superior Market Mix Modeling Engine

Superior Market Mix Modeling Engine

  • Effortlessly achieve marketing performance through a unique mix of data mining and budget optimization capabilities
  • Leverage the featured modeling techniques and capabilities to reach successful brand outcomes
  • Make informed marketing decisions by converting data into actionable business insights
Revolutionizing AI-Led Market Decisions

Revolutionizing AI-Led Market Decisions

  • Data agnostics – Create significant impact with data coming from multiple sources in various formats
  • Make insightful decisions with real-world recommendations offering competitive performance
  • Consume and operate with strategic intelligence to innovate new dimensions of business success
Transparency & Configurability

Transparency & Configurability

  • No black box – Demystify analytical modeling to achieve repeatable outcomes and build an in-house data science practice
  • Life Sciences specific real-world modeling – Leverage flexible configurations capability
  • Work smart – Reuse the existing models for newer brand initiatives without starting from scratch
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