Axtria MarketingIQTM
Drive impactful marketing decisions
Democratize marketing analytics to achieve strategic performance

Benefits of unified marketing analytics environment

Drive Frequent Sophisticated Analytics-Led Outcomes Beyond Budgets
Drive greater success by evaluating each marketing touchpoint and its overall business impact

Democratize Marketing Analytics for Resource Optimization
Achieve more with fewer skills using sophisticated models comprising pharma, marketing, and real-world expertise

Prevent Loss of Analytics Knowledge & History
Retain institutional knowledge and collaborate across organizational silos with a central repository
Axtria MarketingIQTM provides
Axtria MarketingIQTM provides
Axtria MarketingIQTM differentiators

Superior Market Mix Modeling Engine
- Effortlessly achieve marketing performance through a unique mix of data mining and budget optimization capabilities
- Leverage the featured modeling techniques and capabilities to reach successful brand outcomes
- Make informed marketing decisions by converting data into actionable business insights

Revolutionizing AI-Led Market Decisions
- Data agnostics – Create significant impact with data coming from multiple sources in various formats
- Make insightful decisions with real-world recommendations offering competitive performance
- Consume and operate with strategic intelligence to innovate new dimensions of business success

Transparency & Configurability
- No black box – Demystify analytical modeling to achieve repeatable outcomes and build an in-house data science practice
- Life Sciences specific real-world modeling – Leverage flexible configurations capability
- Work smart – Reuse the existing models for newer brand initiatives without starting from scratch