Axtria, a global cloud software, data analytics, and AI technology leader for the life sciences industry, will lead six speaking events at this year’s Pharmaceutical Management Science Association (PMSA) conference being held in Louisville, Kentucky from May 15-18 at the Omni Louisville Hotel. https://pmsa.org/conferences/2022-annual-conference
As a gold sponsor of this year’s conference, Axtria’s participation will include a range of podium and poster presentations, a focus group, and a training session covering a diverse range of topics showcasing how new advances in data analytics and AI/ML technologies are lowering risks and optimizing go-to-market processes in life sciences industry product commercialization. Axtria will be at booth # 1.
Axtria’s topics will include how ML can be used to detect pharma product diversion and counterfeiting in the supply chain as well as optimize direct-to-consumer channels, barriers still inhibiting wider adoption of omnichannel technology, and new data analytics tools, types and strategies post-COVID such as cell phone mobility data, 2nd generation Next Best Action (NBA) and dynamic KPI benchmarking frameworks for email campaign performance. Complete details on Axtria’s participation are available here.
Axtria’s PMSA schedule of events and speakers is as follows:
Sunday, May 15
3:00 - 5:00 PM ET – Training Session: Measuring and Optimizing the Effect of Direct-to-Consumer Channels in Retail and non-Retail Settings with Machine Learning Techniques
Ramesh Krishnan, Principal-Decision Science & Yuanyuan Pan, Manager- Decision Science
Monday, May 16
9:45 - 10:15 AM ET and 4:30 – 5:00 PM ET - Poster Presentations:
Poster #1 – Dynamic KPI Benchmark Framework to Optimize Pharma Email Marketing Performance Across Multiple Campaign Variables
Authored by: Puneet Bhatia, Director-R&D & Aditi Talwar, Director-Decision Science
Presented by: Rashi Prakash, Manager-Decision Science.
Poster #2 – Integrated Machine Learning for Diversion Risk Identification Using Structured and Unstructured Data – Case Studies for Dynamic Application for Early Warning Detection and Correction
Devesh Verma, Principal-Decision Science & Brian Gibbs, Principal-Decision Science
10:15 - 11:00 AM ET – Podium Presentation: Progression from 1st Generation to 2nd Generation Next Best Action (NBA) in the Aftermath of COVID
David Wood, Senior Principal-Decision Science & Vandana Singh, Principal-Commercial Excellence
5:00 - 6:00 PM ET – Focus Group: Omnichannel: Why Aren’t We There Yet?
Vandana Singh, Principal-Commercial Excellence
Wednesday, May 18
10:00 - 11:15 AM ET – Podium Presentation: New Approaches in Pharma Using Cell Phone Mobility Data
Brian Gibbs, Principal-Decision Science
Gold sponsor offers perspectives and use cases of the latest AI and advanced analytics technologies utilized in life sciences product commercialization. Talks and presentations include using machine learning to detect supply chain product diversion, why omnichannel adoption is stalled, and new digital marketing analytics innovations post-COVID. Louisville, Kentucky, May 16, 2022
About Axtria's Products and Solutions
Axtria is the market leader in agentic-AI powered products and services for the life sciences industry. Our cloud solutions and domain-trained agents help organizations accelerate commercialization, enhance decision-making, and deliver measurable business impact across the value chain. We deliver value through an integrated approach that combines deep domain expertise and strategic consulting with our AI-native cloud software suite. Our Agentic AI portfolio empowers life sciences organizations to accelerate innovation and make smarter, faster decisions. Axtria InsightsMAx.ai serves as the enterprise-grade platform that unites intelligence, automation, and orchestration across the commercialization journey. Axtria SalesIQ™ drives field force and provider effectiveness with embedded AI insights, Axtria CustomerIQ™ orchestrates personalized experiences through next-best-action intelligence, Axtria MarketingIQ™transforms commercial investments into precision strategies, and Axtria DataMAx™ provides the secure, trusted data foundation that powers every AI and Agentic AI transformation.
Contact Information
Anjali Kumari
Axtria, Inc.
anjali.kumari1@axtria.com
About Axtria
Axtria helps life sciences companies harness the potential of data science and software to improve patient outcomes by connecting the right therapies to the right patients at the right time. The company is a leading global provider of award-winning cloud software and data analytics to the life sciences industry. We’re proud to deliver proven solutions that help pharmaceutical, medical device, and diagnostics companies complete their journey from data to insights to action, enabling them to earn superior returns on their investments. As a participant in the United Nations Global Compact, Axtria is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, and taking actions that advance societal goals. For more information, please visit www.axtria.com.