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Axtria’s perspectives on industry relevant topics

A curation of points-of-view fuelled by Axtria’s in-depth domain knowledge and client experience in life sciences.

Data-Driven? Time to be Data-Governed

Article

Data-Driven? Time to be Data-Governed
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Modern Data Architecture: Why Data Fabric is Key to Pharma’s AI Future?

Article

Modern Data Architecture: Why Data Fabric is Key to Pharma’s AI Future?
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Forecasting the Unknown: Why Rare Disease Projections Fail and How to Fix Them

White Paper

Forecasting the Unknown: Why Rare Disease Projections Fail and How to Fix ...
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Insights from Axtria Ignite 2025 - Examining Ambitions vs. Reality of an Omnichannel Strategy

Report

Insights from Axtria Ignite 2025 - Examining Ambitions vs. Reality of an ...
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Embedded Agentic AI: The New Standard for Life Sciences

Report

Embedded Agentic AI: The New Standard for Life Sciences
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Leveraging agentic AI and interconnected data for true patient 360

Report

Leveraging agentic AI and interconnected data for true patient 360
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Reimagining data platforms in the agentic AI era

Report

Reimagining data platforms in the agentic AI era
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The Agentic AI Revolution in Pharmaceutical Operations

Report

The Agentic AI Revolution in Pharmaceutical Operations
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Axtria Ignite 2025 Fireside Chat: Charting the Future of Commercialization in an Agentic Era

Report

Axtria Ignite 2025 Fireside Chat: Charting the Future of Commercialization ...
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Executive Insights: Building a Scalable, Purpose-Driven AI Ecosystem Across the Life Sciences Value Chain

Report

Executive Insights: Building a Scalable, Purpose-Driven AI Ecosystem ...
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The Role of Agentic AI in going beyond analytics efficiency plays

Report

The Role of Agentic AI in going beyond analytics efficiency plays
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Insights from Axtria Ignite 2025 - Making AI Matter: Unlocking Business Value in Life Sciences

Report

Insights from Axtria Ignite 2025 - Making AI Matter: Unlocking Business ...
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Unlocking Clinical Insights with Generative AI

White Paper

Unlocking Clinical Insights with Generative AI
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Enabling Human-agent Collaboration To Revolutionize Commercial Analytics

Report

Enabling Human-agent Collaboration To Revolutionize Commercial Analytics
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Modernizing Data and Governance Across Commercial and R&D: Lessons from a Top Pharma Company

Article

Modernizing Data and Governance Across Commercial and R&D: Lessons from a ...
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Reimagining Field Force Excellence with AI

Article

Reimagining Field Force Excellence with AI
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Beyond Point Forecasts: A Strategic Guide to Scenario Planning and Navigating Uncertainty for Early Pipeline Forecasting

Report

Beyond Point Forecasts: A Strategic Guide to Scenario Planning and ...
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The Future of Omnichannel Pharma Sales: Moving Beyond NBA to Drive HCP Engagement

Article

The Future of Omnichannel Pharma Sales: Moving Beyond NBA to Drive HCP ...
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How Agentic AI is Powering the Next Generation of Pharma Forecasting

Article

How Agentic AI is Powering the Next Generation of Pharma Forecasting
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From weeks to hours: Driving speed and intelligence in epidemiology-based forecasting with AI agents

Article

From weeks to hours: Driving speed and intelligence in epidemiology-based ...
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Axtria Ignite 2025: Inspiring Innovations, Building Bonds, And Advancing Life Sciences With AI

Article

Axtria Ignite 2025: Inspiring Innovations, Building Bonds, And Advancing ...
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Marketer’s Paradox: How to Find the Right Method for Omnichannel Marketing Measurement

Article

Marketer’s Paradox: How to Find the Right Method for Omnichannel Marketing ...
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Beyond the Large Language Model Hype: Creating Sustainable Patient Value in an Era of Continuous Generative AI Evolution

Article

Beyond the Large Language Model Hype: Creating Sustainable Patient Value ...
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ISPOR 2025 Decoded: Axtria’s Must-See Insights and Emerging Themes

Article

ISPOR 2025 Decoded: Axtria’s Must-See Insights and Emerging Themes
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2025 Customer Engagement Planning and Execution Benchmarking Study

Report

2025 Customer Engagement Planning and Execution Benchmarking Study
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The Evolving Real-World Data Ecosystem and New Frontiers in Evidence Generation

White Paper

The Evolving Real-World Data Ecosystem and New Frontiers in Evidence ...
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Balancing Effort Versus Value: Why On-Demand Marketing Mix Modeling Software Is Essential for Brand Success

Article

Balancing Effort Versus Value: Why On-Demand Marketing Mix Modeling ...
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Driving Omnichannel Transformation with Incentive Compensation

White Paper

Driving Omnichannel Transformation with Incentive Compensation
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Commercial Software Products: A Strategic Advantage for Global Capability Centers

White Paper

Commercial Software Products: A Strategic Advantage for Global Capability ...
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GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and Errors

White Paper

GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and ...
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30%–50% Faster Clinical Study Reports with Generative Artificial Intelligence-Powered Automation

White Paper

30%–50% Faster Clinical Study Reports with Generative Artificial ...
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AI-Enabled Field Force Effectiveness

White Paper

AI-Enabled Field Force Effectiveness
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Digital Twins: A Fit-for-Purpose Solution to Elevate Clinical Trial Power and Efficiency

White Paper

Digital Twins: A Fit-for-Purpose Solution to Elevate Clinical Trial Power ...
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2024 US Incentive Compensation Benchmarking Study

Report

2024 US Incentive Compensation Benchmarking Study
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Axtria Leads Frost & Sullivan’s First Pharmaceutical Commercialization Solutions and Services Industry Radar Report

Report

Axtria Leads Frost & Sullivan’s First Pharmaceutical Commercialization ...
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Axtria MarketingIQ™ as a Scalable Self-Service Alternative to Custom MMx Tools

White Paper

Axtria MarketingIQ™ as a Scalable Self-Service Alternative to Custom MMx ...
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2024 Global (Ex-US) Incentive Compensation Benchmarking Study

Report

2024 Global (Ex-US) Incentive Compensation Benchmarking Study
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Breaking Data Silos in Life Sciences with Axtria DataMAx™: A GenAI-Powered Approach for Commercial Data Management

White Paper

Breaking Data Silos in Life Sciences with Axtria DataMAx™: A GenAI-Powered ...
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Global Incentive Compensation: Leveraging Affiliate-Level Data to Power Global Insights

White Paper

Global Incentive Compensation: Leveraging Affiliate-Level Data to Power ...
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Generative AI: Pioneering the Next Frontier in Pharmaceutical Innovation

Article

Generative AI: Pioneering the Next Frontier in Pharmaceutical Innovation
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Veterinary Workforce Shortages – A Deeper Dive

Article

Veterinary Workforce Shortages – A Deeper Dive
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Evidence at the Forefront: Why Integrated Evidence Planning is Essential for Biopharma Innovation

Article

Evidence at the Forefront: Why Integrated Evidence Planning is Essential ...
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The Evolution and Future of Integrated Evidence Planning

White Paper

The Evolution and Future of Integrated Evidence Planning
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Dynamic Activity Planning: Empowering the Field Force to Elevate Customer Engagement

White Paper

Dynamic Activity Planning: Empowering the Field Force to Elevate Customer ...
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Managing Sales Operations in a Changing Environment: GLP-1 Drugs and Their Surprise Impact on the MedTech Market

White Paper

Managing Sales Operations in a Changing Environment: GLP-1 Drugs and Their ...
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