Contact Us

    Axtria Inc. 300
    Connell Drive, 5th Floor,
    Berkeley Heights, NJ 07922
    United States

    +1-877-929-8742
    connect@axtria.com


    Copyright © 2023 Axtria. All Rights Reserved.

    Axtria Cookie Policy & Privacy Statement.

    Axtria’s perspectives on industry relevant topics

    A curation of points-of-view fuelled by Axtria’s in-depth domain knowledge and client experience in life sciences.

      Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful Customer Experience

      Report

      Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful ...

      Learn More
      The Inflation Reduction Act and Its Implications on Real-World Evidence

      Report

      The Inflation Reduction Act and Its Implications on Real-World Evidence

      Learn More
      The Use of Natural Language Processing in Literature Reviews

      Report

      The Use of Natural Language Processing in Literature Reviews

      Learn More
      Novel Drug Approvals by the U.S. Food and Drug Administration in Rare Diseases: Findings From 2020–2023

      Report

      Novel Drug Approvals by the U.S. Food and Drug Administration in Rare ...

      Learn More
      FDA-Approved Artificial Intelligence and Machine Learning-Enabled Medical Devices: An Updated Landscape From 1995 to 2023

      Report

      FDA-Approved Artificial Intelligence and Machine Learning-Enabled Medical ...

      Learn More
      Use of External Control Arms in Novel Drug Approvals by the U.S. Food and Drug Administration: A Targeted Review

      Report

      Use of External Control Arms in Novel Drug Approvals by the U.S. Food and ...

      Learn More
      Predictive Horizons: Unveiling Cardiovascular Insights with Conditional Inference Trees

      Report

      Predictive Horizons: Unveiling Cardiovascular Insights with Conditional ...

      Learn More
      Comparing Predictive Models: Traditional Versus Modern Statistical Approaches for Economic Outcomes in Major Depressive Disorder

      Report

      Comparing Predictive Models: Traditional Versus Modern Statistical ...

      Learn More
      Anhedonia-Related Wording in Social Media: An Application of Natural Language Processing

      Report

      Anhedonia-Related Wording in Social Media: An Application of Natural ...

      Learn More
      Data Management: What It Is and Why It’s Important

      Industry Primer

      Data Management: What It Is and Why It’s Important

      Learn More
      Pharma’s Most Innovative Research Assistant Is Powered With Generative AI

      Article

      Pharma’s Most Innovative Research Assistant Is Powered With Generative AI

      Learn More
      Sparks Fly at Axtria Ignite 2024

      Article

      Sparks Fly at Axtria Ignite 2024

      Learn More
      Transforming Medical Inquiries-Based Insights With Innovative Generative AI Solutions

      Case Study

      Transforming Medical Inquiries-Based Insights With Innovative Generative ...

      Learn More
      Rescuing Clinical Study Reports: 30% Faster Authoring With Generative AI

      Article

      Rescuing Clinical Study Reports: 30% Faster Authoring With Generative AI

      Learn More
      Revolutionizing Information Access and Decision-Making With Generative AI for a Top 5 Pharma

      Case Study

      Revolutionizing Information Access and Decision-Making With Generative AI ...

      Learn More
      Evidence Generation: Evolution and Future of Integrated Evidence Planning

      Webinar

      Evidence Generation: Evolution and Future of Integrated Evidence Planning

      Learn More
      The Power of Embedding Techniques and Large Language Models for Interactive Data Exploration

      Article

      The Power of Embedding Techniques and Large Language Models for ...

      Learn More
      What are Digital Marketing Analytics?

      Industry Primer

      What are Digital Marketing Analytics?

      Learn More
      75% Cost Savings From Natural Language Processing and Generative AI While Evaluating Patient Experiences

      Case Study

      75% Cost Savings From Natural Language Processing and Generative AI While ...

      Learn More
      Think Outside the Box: Breaking Boundaries With Large Language Models for Data Segmentation

      Article

      Think Outside the Box: Breaking Boundaries With Large Language Models for ...

      Learn More
      Generative AI: Bridging the Gap Between Marketing Agencies and Automated Marketing Email Content

      Article

      Generative AI: Bridging the Gap Between Marketing Agencies and Automated ...

      Learn More
      Unveiling The Key Trends and Topics: Axtria's Insights from ISPOR US 2024

      Article

      Unveiling The Key Trends and Topics: Axtria's Insights from ISPOR US 2024

      Learn More
      Dynamic Activity Planning: Empowering the Field Force to Elevate Customer Engagement

      White Paper

      Dynamic Activity Planning: Empowering the Field Force to Elevate Customer ...

      Learn More
      Managing Sales Operations in a Changing Environment: GLP-1 Drugs and Their Surprise Impact on the MedTech Market

      White Paper

      Managing Sales Operations in a Changing Environment: GLP-1 Drugs and Their ...

      Learn More
      Winning for Cancer Patients with Purpose and Perseverance

      Podcast

      Winning for Cancer Patients with Purpose and Perseverance

      Learn More
      Omnichannel Customer Experience

      Industry Primer

      Omnichannel Customer Experience

      Learn More
      Up To 10% Higher Return On Investment (ROI) From An Omnichannel-Led Digital Engagement For A Top Ten Pharma

      Case Study

      Up To 10% Higher Return On Investment (ROI) From An Omnichannel-Led ...

      Learn More
      Reading the Tea Leaves: New Insights from Gartner® on the Future of Gen AI and the Value it’s Already Adding in Life Sciences

      Article

      Reading the Tea Leaves: New Insights from Gartner® on the Future of Gen AI ...

      Learn More
      Building Robust, Generative AI-Ready Datasets

      Article

      Building Robust, Generative AI-Ready Datasets

      Learn More
      A Complete Guide to Machine Learning

      Industry Primer

      A Complete Guide to Machine Learning

      Learn More

      Video Wall

      How to Build a MedTech Targeting Plan with Overlapping Field Forces

      Watch Now
      Software-driven Transformation of Promotional Measurement, Planning, and Activation

      Podcast

      Software-driven Transformation of Promotional Measurement, Planning, and ...

      Learn More
      The Use of Natural Language Processing in Literature Reviews

      White Paper

      The Use of Natural Language Processing in Literature Reviews

      Learn More
      Building a Commercial Function for Emerging Pharma: Challenges & Learnings

      Podcast

      Building a Commercial Function for Emerging Pharma: Challenges & Learnings

      Learn More
      Business Intelligence Reporting via Control Charts

      Industry Primer

      Business Intelligence Reporting via Control Charts

      Learn More
      Importance of AI and Patient Voice in Pharma R&D

      Podcast

      Importance of AI and Patient Voice in Pharma R&D

      Learn More
      Real-World Data in Clinical Trials: Overcoming Challenges to Realize Value

      Podcast

      Real-World Data in Clinical Trials: Overcoming Challenges to Realize Value

      Learn More
      Orchestrating Omnichannel Measurement Approaches for Enabling Outcomes-Driven, Personalized Campaigns

      White Paper

      Orchestrating Omnichannel Measurement Approaches for Enabling ...

      Learn More
      Unveiling the Dynamics: Promotional Blackouts and Their Influence on Baseline Sales

      Blog

      Unveiling the Dynamics: Promotional Blackouts and Their Influence on ...

      Learn More

      Video Wall

      MLOps for Scale and Efficiency: A Use Case

      Watch Now
      Dynamic Targeting: The Key to Superior Customer Engagement and Improved Brand Reach

      Webinar

      Dynamic Targeting: The Key to Superior Customer Engagement and Improved ...

      Learn More
      Should Pharma Companies Care About New-to-brand Prescriptions?

      Blog

      Should Pharma Companies Care About New-to-brand Prescriptions?

      Learn More
      Is Your Life Sciences Commercial Data Ecosystem Up to Par?

      Infographic

      Is Your Life Sciences Commercial Data Ecosystem Up to Par?

      Learn More
      Measure What You Manage

      5 Step Guide

      Measure What You Manage

      Learn More
      Data Governance

      Industry Primer

      Data Governance

      Learn More
      MedTech Modernization

      Infographic

      MedTech Modernization

      Learn More
      Axtria DataMAx™ - Accelerate actionable business insights from trusted and secure data

      Factsheet

      Axtria DataMAx™ - Accelerate actionable business insights from trusted and ...

      Download Now
      Axtria InsightsMAx™ - Empower intelligent interactive decision making

      Factsheet

      Axtria InsightsMAx™ - Empower intelligent interactive decision making

      Download Now
      Axtria SalesIQ™ - Optimize sales team customer engagement and drive higher commercial success

      Factsheet

      Axtria SalesIQ™ - Optimize sales team customer engagement and drive higher ...

      Download Now
      Capitalizing on the Journey of Data to Drive Efficient Business Insights

      Podcast

      Capitalizing on the Journey of Data to Drive Efficient Business Insights

      Learn More
      Axtria CustomerIQ™ - Leverage Next best action (NBA) driven omnichannel customer engagement

      Factsheet

      Axtria CustomerIQ™ - Leverage Next best action (NBA) driven omnichannel ...

      Download Now
      Axtria MarketingIQ™ - Democratize marketing analytics to achieve strategic performance

      Factsheet

      Axtria MarketingIQ™ - Democratize marketing analytics to achieve strategic ...

      Download Now
      How to Make Omnichannel Less of a Struggle for Pharma Marketers

      White Paper

      How to Make Omnichannel Less of a Struggle for Pharma Marketers

      Learn More
      Embedded Analytics

      White Paper

      Embedded Analytics

      Learn More
      Avoidable Pitfalls in Next Best Action Performance

      Infographic

      Avoidable Pitfalls in Next Best Action Performance

      Learn More
      The Evolution of Insights & Analytics: How to Seize the Moment and Embrace AI

      Podcast

      The Evolution of Insights & Analytics: How to Seize the Moment and Embrace ...

      Learn More
      Drive Impactful Marketing Decisions

      Datasheet

      Drive Impactful Marketing Decisions

      Download Now
      Omnichannel Strategy

      Industry Primer

      Omnichannel Strategy

      Learn More
      Axtria’s predictive triggers & suggestions

      Datasheet

      Axtria’s predictive triggers & suggestions

      Download Now
      Gain insights-driven competitive advantage

      Datasheet

      Gain insights-driven competitive advantage

      Download Now
      Gain actionable insights with patient analytics

      Datasheet

      Gain actionable insights with patient analytics

      Download Now
      Optimize call planning to meet the needs of today’s buyers & influencers

      Datasheet

      Optimize call planning to meet the needs of today’s buyers & influencers

      Download Now
      Make better commercial decisions with consistent, accurate and integrated master data

      Datasheet

      Make better commercial decisions with consistent, accurate and integrated ...

      Download Now
      Optimize every aspect of sales performance with better business outcomes

      Datasheet

      Optimize every aspect of sales performance with better business outcomes

      Download Now
      Make the right business decisions with insightful field reporting and analytics

      Datasheet

      Make the right business decisions with insightful field reporting and ...

      Download Now
      Motivating high performance sales with incentive compensation & rewards

      Datasheet

      Motivating high performance sales with incentive compensation & rewards

      Download Now
      Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

      Blog

      Orchestrating Omnichannel Measurement to Enable Outcomes-driven, ...

      Learn More
      A Custom-Built Hierarchy Management System To Facilitate On-Demand Commercial Analytics And AI/ML Models

      Case Study

      A Custom-Built Hierarchy Management System To Facilitate On-Demand ...

      Learn More
      8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution

      Case Study

      8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix ...

      Learn More

      Video Wall

      How to Create a Motivational MedTech Incentive Plan?

      Watch Now
      Building a Global Organization with Local Understanding of Patient Needs at Heart

      Podcast

      Building a Global Organization with Local Understanding of Patient Needs ...

      Learn More
      Pioneering Patient-Centricity in the Most Innovative Industry

      Podcast

      Pioneering Patient-Centricity in the Most Innovative Industry

      Learn More

      Video Wall

      How Do You Hold the Field Force Accountable for Givebacks?

      Watch Now
      Selecting the Right Omnichannel/NBA Algorithm

      White Paper

      Selecting the Right Omnichannel/NBA Algorithm

      Learn More
      Unified Data Platform Build Vs. Buy: Key Imperatives For Life Sciences IT Organizations

      White Paper

      Unified Data Platform Build Vs. Buy: Key Imperatives For Life Sciences IT ...

      Learn More
      Orchestrating Omnichannel Measurement Approaches To Enable Outcomes-Driven, Personalized Campaigns

      Webinar

      Orchestrating Omnichannel Measurement Approaches To Enable ...

      Learn More
      The evolving role of sales ops in omni

      White Paper

      The evolving role of sales ops in omni

      Learn More

      Video Wall

      Axtria Annual Party 2023

      Watch Now

      Video Wall

      How Can Animal Health Companies Create Motivational Sales Incentive Plans ...

      Watch Now
      Data Analytics-driven Roster And Alignment Optimization For A Major Medtech Company

      Case Study

      Data Analytics-driven Roster And Alignment Optimization For A Major ...

      Learn More
      Comprehensive Marketing Analytics Journal: Importance, Benefits, Future & Challenges

      Industry Primer

      Comprehensive Marketing Analytics Journal: Importance, Benefits, Future & ...

      Learn More
      Digital Transformation

      Industry Primer

      Digital Transformation

      Learn More

      Video Wall

      Axtria’s Medical Devices Solutions

      Watch Now
      Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company

      Case Study

      Marketing Mix Analysis For A Specialty GI Drug Contributed Significant ...

      Learn More

      Video Wall

      What does it take to #BeAnAxtrian?

      Watch Now

      Video Wall

      Real-world Evidence for Label Expansion

      Watch Now
      How Should A Marketing Mix Analysis Influence The Next Best Actions?

      Blog

      How Should A Marketing Mix Analysis Influence The Next Best Actions?

      Learn More
      AI/ML Trends Taking The Life Sciences Industry By Storm

      Blog

      AI/ML Trends Taking The Life Sciences Industry By Storm

      Learn More
      AIOps: The Future of Traditional IT Ops

      Blog

      AIOps: The Future of Traditional IT Ops

      Learn More
      Keeping Omnichannel Marketing Analytics Simple

      Webinar

      Keeping Omnichannel Marketing Analytics Simple

      Learn More
      Actionable Insights On Procedures For A Global Top 10 Company In The Cardiovascular Market

      Case Study

      Actionable Insights On Procedures For A Global Top 10 Company In The ...

      Learn More
      What Is The Impact Of IDN Consolidation On The MedTech Sales Function, And How Can It Adapt To The Evolving Healthcare Market?

      Blog

      What Is The Impact Of IDN Consolidation On The MedTech Sales Function, And ...

      Learn More
      Three Data Analytics Opportunities In Animal Health To Watch Out For

      Blog

      Three Data Analytics Opportunities In Animal Health To Watch Out For

      Learn More
      The Future Of MedTech Sales - Embracing Hybrid Customer Engagement

      Blog

      The Future Of MedTech Sales - Embracing Hybrid Customer Engagement

      Learn More
      Transparency and Self-Service: Keys to Data Management Solutions' Success

      Webinar

      Transparency and Self-Service: Keys to Data Management Solutions' Success

      Learn More
      Establishing Enterprise-Wide Data Architecture Strategies To Deliver Value

      5 Step Guide

      Establishing Enterprise-Wide Data Architecture Strategies To Deliver Value

      Learn More
      Enabling Higher Adoption of Applications Among Field Users

      Webinar

      Enabling Higher Adoption of Applications Among Field Users

      Learn More
      Product Manager in a Startup vs. Large Corporates - NASSCOM: ProductSkills Webinar with Axtria

      Webinar

      Product Manager in a Startup vs. Large Corporates - NASSCOM: ProductSkills ...

      Learn More
      5 Steps to The Commercial Data & Analytics Checklist For Small & Medium Businesses

      5 Step Guide

      5 Steps to The Commercial Data & Analytics Checklist For Small & Medium ...

      Learn More
      Digital Transformation For A Top 10 Biopharma With A Next-Generation Commercial Insights Platform

      Infographic

      Digital Transformation For A Top 10 Biopharma With A Next-Generation ...

      Learn More
      Customer Engagement Planning And Execution – A Survey By Axtria

      Infographic

      Customer Engagement Planning And Execution – A Survey By Axtria

      Learn More
      Incentive Compensation Benchmarking Study

      Infographic

      Incentive Compensation Benchmarking Study

      Learn More
      Oncology Challenges and Opportunities

      Infographic

      Oncology Challenges and Opportunities

      Learn More
      Customer engagement and pharma’s field force future

      Webinar

      Customer engagement and pharma’s field force future

      Learn More
      Re-calibrate your commercial model for digital-HCP engagement

      Webinar

      Re-calibrate your commercial model for digital-HCP engagement

      Learn More
      4x Faster Insights with a Marketing Data Hub

      Infographic

      4x Faster Insights with a Marketing Data Hub

      Learn More
      COVID-19 IC Benchmarking Study 2020

      Infographic

      COVID-19 IC Benchmarking Study 2020

      Learn More
      5 Steps To Enable Outcome Driven Self-Service Business Intelligence

      5 Step Guide

      5 Steps To Enable Outcome Driven Self-Service Business Intelligence

      Learn More
      Incentivize For Success In A Dynamic Market Environment

      5 Step Guide

      Incentivize For Success In A Dynamic Market Environment

      Learn More
      5 Steps to Activate Your Customer Centric Marketing Strategy

      5 Step Guide

      5 Steps to Activate Your Customer Centric Marketing Strategy

      Learn More
      5 Questions To Ask Your Territory Alignment Vendor

      5 Step Guide

      5 Questions To Ask Your Territory Alignment Vendor

      Learn More
      5 Steps To Market Proof Your Promotional Investment

      5 Step Guide

      5 Steps To Market Proof Your Promotional Investment

      Learn More
      5 Steps To A Single Source Of Truth With Master Data Management

      5 Step Guide

      5 Steps To A Single Source Of Truth With Master Data Management

      Learn More

      View All

      View All

      View All

      View All

      View All

      View All

      View All

      View All

      View All

      View All

      View All

      View All

      View All

      View All

      View All

      Load More