Axtria’s perspectives on industry relevant topics

    A curation of points-of-view fuelled by Axtria’s in-depth domain knowledge and client experience in life sciences.

      2023 Customer Engagement Planning and Execution Benchmarking Study

      Report

      2023 Customer Engagement Planning and Execution Benchmarking Study

      Decoding AI Hallucinations: Unmasking the Illusions of Generative AI

      Blog

      Decoding AI Hallucinations: Unmasking the Illusions of Generative AI

      FDA’s Final Guidance for the Industry on the Use of Real-World Data and Real-World Evidence to Support Regulatory Decision-Making for Drugs and Biological Products

      Article

      FDA’s Final Guidance for the Industry on the Use of Real-World Data and ...

      Measure What You Manage

      5 Step Guide

      Measure What You Manage

      Omnichannel Customer Engagement in a Post-Cookie World: Strategies to Help Life Sciences Brands Stay Competitive

      Blog

      Omnichannel Customer Engagement in a Post-Cookie World: Strategies to Help ...

      2023 Global (Ex-US) Incentive Compensation Benchmarking Study

      Report

      2023 Global (Ex-US) Incentive Compensation Benchmarking Study

      2023 US Incentive Compensation Benchmarking Study

      Report

      2023 US Incentive Compensation Benchmarking Study

      A Complete Guide to Data Governance: Definition, Strategy, Framework, Use Cases, Key Components, and More

      Industry Primer

      A Complete Guide to Data Governance: Definition, Strategy, Framework, Use ...

      Building Robust, Generative AI-Ready Datasets

      Blog

      Building Robust, Generative AI-Ready Datasets

      MedTech Modernization

      Infographic

      MedTech Modernization

      Axtria DataMAx™ - Accelerate actionable business insights from trusted and secure data

      Factsheet

      Axtria DataMAx™ - Accelerate actionable business insights from trusted and ...

      Axtria InsightsMAx™ - Empower intelligent interactive decision making

      Factsheet

      Axtria InsightsMAx™ - Empower intelligent interactive decision making

      Axtria SalesIQ™ - Optimize sales team customer engagement and drive higher commercial success

      Factsheet

      Axtria SalesIQ™ - Optimize sales team customer engagement and drive higher ...

      Capitalizing on the Journey of Data to Drive Efficient Business Insights

      Podcast

      Capitalizing on the Journey of Data to Drive Efficient Business Insights

      Axtria CustomerIQ™ - Leverage Next-best-action (NBA) driven omnichannel customer engagement

      Factsheet

      Axtria CustomerIQ™ - Leverage Next-best-action (NBA) driven omnichannel ...

      Axtria MarketingIQ™ - Democratize marketing analytics to achieve strategic performance

      Factsheet

      Axtria MarketingIQ™ - Democratize marketing analytics to achieve strategic ...

      How to Make Omnichannel Less of a Struggle for Pharma Marketers

      White Paper

      How to Make Omnichannel Less of a Struggle for Pharma Marketers

      From Chaos to Cohesion: The Power of Productized Marketing

      Report

      From Chaos to Cohesion: The Power of Productized Marketing

      Embedded Analytics

      White Paper

      Embedded Analytics

      Avoidable Pitfalls in Next Best Action Performance

      Infographic

      Avoidable Pitfalls in Next Best Action Performance

      The Evolution of Insights & Analytics: How to Seize the Moment and Embrace AI

      Podcast

      The Evolution of Insights & Analytics: How to Seize the Moment and Embrace ...

      Drive Impactful Marketing Decisions

      Datasheet

      Drive Impactful Marketing Decisions

      Top Data Challenges During Pharma Mergers and Acquisitions

      Blog

      Top Data Challenges During Pharma Mergers and Acquisitions

      What is Omnichannel Strategy? Plan, Benefits & Example

      Industry Primer

      What is Omnichannel Strategy? Plan, Benefits & Example

      Axtria’s predictive triggers & suggestions

      Datasheet

      Axtria’s predictive triggers & suggestions

      Gain insights-driven competitive advantage

      Datasheet

      Gain insights-driven competitive advantage

      Gain actionable insights with patient analytics

      Datasheet

      Gain actionable insights with patient analytics

      Optimize call planning to meet the needs of today’s buyers & influencers

      Datasheet

      Optimize call planning to meet the needs of today’s buyers & influencers

      Make better commercial decisions with consistent, accurate and integrated master data

      Datasheet

      Make better commercial decisions with consistent, accurate and integrated ...

      Optimize every aspect of sales performance with better business outcomes

      Datasheet

      Optimize every aspect of sales performance with better business outcomes

      Make the right business decisions with insightful field reporting and analytics

      Datasheet

      Make the right business decisions with insightful field reporting and ...

      Motivating high performance sales with incentive compensation & rewards

      Datasheet

      Motivating high performance sales with incentive compensation & rewards

      Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

      Blog

      Orchestrating Omnichannel Measurement to Enable Outcomes-driven, ...

      A Custom-Built Hierarchy Management System To Facilitate On-Demand Commercial Analytics And AI/ML Models

      Case Study

      A Custom-Built Hierarchy Management System To Facilitate On-Demand ...

      8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution

      Case Study

      8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix ...

      Unraveling the Potential of Data Fabric: A Cutting-Edge Paradigm in Pharma Data and Analytics

      Blog

      Unraveling the Potential of Data Fabric: A Cutting-Edge Paradigm in Pharma ...

      Six Ways to Recession-proof Your Medical Device Business

      Blog

      Six Ways to Recession-proof Your Medical Device Business

      Video Wall

      How to create a Motivational MedTech Incentive Plan?

      Building a Global Organization with Local Understanding of Patient Needs at Heart

      Podcast

      Building a Global Organization with Local Understanding of Patient Needs ...

      Strategies and Solutions in a Transformed Future

      Report

      Strategies and Solutions in a Transformed Future

      Pioneering Patient-Centricity in the Most Innovative Industry

      Podcast

      Pioneering Patient-Centricity in the Most Innovative Industry

      Video Wall

      How do you hold the field force accountable for givebacks?

      Selecting the Right Omnichannel/NBA Algorithm

      White Paper

      Selecting the Right Omnichannel/NBA Algorithm

      Unified Data Platform Build Vs. Buy: Key Imperatives For Life Sciences IT Organizations

      White Paper

      Unified Data Platform Build Vs. Buy: Key Imperatives For Life Sciences IT ...

      Are Life Sciences Field Teams Ready to Accept Next Best Action Suggestions?

      Blog

      Are Life Sciences Field Teams Ready to Accept Next Best Action Suggestions?

      RWE in Clinical Trials – Market Trends and Use Cases

      Blog

      RWE in Clinical Trials – Market Trends and Use Cases

      Orchestrating Omnichannel Measurement Approaches To Enable Outcomes-Driven, Personalized Campaigns

      Webinar

      Orchestrating Omnichannel Measurement Approaches To Enable ...

      From a rural and humble upbringing to saving patient lives with cell and gene therapy

      Podcast

      From a rural and humble upbringing to saving patient lives with cell and ...

      Video Wall

      Axtria Annual Party 2023

      Risk Of Venous Thromboembolism And Major Bleeding In Patients With Acute Medical Illness Receiving Thromboprophylaxis With Enoxaparin

      Report

      Risk Of Venous Thromboembolism And Major Bleeding In Patients With Acute ...

      Video Wall

      How can Animal Health companies create motivational sales incentive plans ...

      Data Analytics-driven Roster And Alignment Optimization For A Major Medtech Company

      Case Study

      Data Analytics-driven Roster And Alignment Optimization For A Major ...

      Achieving unparalleled scale with a foundation built on meaningful science, values, and purpose

      Podcast

      Achieving unparalleled scale with a foundation built on meaningful ...

      Marketing Analytics

      Industry Primer

      Marketing Analytics

      Real-World Data-Based Simulations: Generating Medical Evidence From Clinical Trial And Real-World Data

      White Paper

      Real-World Data-Based Simulations: Generating Medical Evidence From ...

      The Evolution of Data Science and the Watershed Moment for the Life Sciences Industry

      Podcast

      The Evolution of Data Science and the Watershed Moment for the Life ...

      Digital Transformation

      Industry Primer

      Digital Transformation

      Importance of leadership and a practical approach in product commercialization

      Podcast

      Importance of leadership and a practical approach in product ...

      Video Wall

      Axtria’s Medical Devices Solutions

      An Ecosystem to Get Patient Engagement Right and Enable an “Everything Patient” Mindset

      Podcast

      An Ecosystem to Get Patient Engagement Right and Enable an “Everything ...

      Predictive Analytics: What Is It, and Why Is It Critical for Your Business Growth?

      Industry Primer

      Predictive Analytics: What Is It, and Why Is It Critical for Your Business ...

      The Potential Of Real-World Evidence To Complement Basket Trials For Tissue-Agnostic Drugs Targeting Neurotrophic Tropomyosin-Related Kinase Gene Fusions

      Report

      The Potential Of Real-World Evidence To Complement Basket Trials For ...

      Targeted Literature Review Of Economic Burden And Modelling Techniques For Duchenne Muscular Dystrophy

      Report

      Targeted Literature Review Of Economic Burden And Modelling Techniques For ...

      Real-World Evidence Usage in Regulatory Approvals from USFDA and EMA

      Report

      Real-World Evidence Usage in Regulatory Approvals from USFDA and EMA

      The evolving role of sales ops in omni

      White Paper

      The evolving role of sales ops in omni

      Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company

      Case Study

      Marketing Mix Analysis For A Specialty GI Drug Contributed Significant ...

      Video Wall

      What does it take to #BeAnAxtrian?

      Data Visualization

      Industry Primer

      Data Visualization

      Artificial Intelligence

      Industry Primer

      Artificial Intelligence

      Omnichannel Marketing: A Primer

      Industry Primer

      Omnichannel Marketing: A Primer

      Video Wall

      Real-world Evidence for Label Expansion

      Keeping Omnichannel Marketing Analytics Simple

      Webinar

      Keeping Omnichannel Marketing Analytics Simple

      Actionable Insights On Procedures For A Global Top 10 Company In The Cardiovascular Market

      Case Study

      Actionable Insights On Procedures For A Global Top 10 Company In The ...

      Video Wall

      Jassi Chadha's Spotlight Interview at Reuters Events: Pharma 2022 (Nice, ...

      Seeing The Whole Elephant: Integrated Advanced Data Analytics In Support Of RWE

      White Paper

      Seeing The Whole Elephant: Integrated Advanced Data Analytics In Support ...

      Video Wall

      Jassi Chadha's keynote address at Reuters Pharma 2022

      Optimizing Your Biggest Promotional Channel - A Responsive, Data-Driven Approach To Empower Field Teams

      White Paper

      Optimizing Your Biggest Promotional Channel - A Responsive, Data-Driven ...

      Actionable Insights To Brand Teams Through Text Mining And Sentiment Analysis – Global Top 5 Pharma

      Case Study

      Actionable Insights To Brand Teams Through Text Mining And Sentiment ...

      Transparency and Self-Service: Keys to Data Management Solutions' Success

      Webinar

      Transparency and Self-Service: Keys to Data Management Solutions' Success

      Establishing Enterprise-Wide Data Architecture Strategies To Deliver Value

      5 Step Guide

      Establishing Enterprise-Wide Data Architecture Strategies To Deliver Value

      Insights-Driven Next Best Actions (NBAs) To Reduce Cardiology Surgery Time

      Case Study

      Insights-Driven Next Best Actions (NBAs) To Reduce Cardiology Surgery Time

      Omnichannel Engagement: Why Isn’t Pharma There Yet?

      White Paper

      Omnichannel Engagement: Why Isn’t Pharma There Yet?

      Rebuilding The Commercial Data Environment To Enhance Business Processes, Reduce Time To Market, And Improve Field User Experience

      Case Study

      Rebuilding The Commercial Data Environment To Enhance Business Processes, ...

      Alignment And Roster Management For A Leading Diagnostics Company

      Case Study

      Alignment And Roster Management For A Leading Diagnostics Company

      Enabling Higher Adoption of Applications Among Field Users

      Webinar

      Enabling Higher Adoption of Applications Among Field Users

      Product Manager in a Startup vs. Large Corporates - NASSCOM: ProductSkills Webinar with Axtria

      Webinar

      Product Manager in a Startup vs. Large Corporates - NASSCOM: ProductSkills ...

      5 Steps to The Commercial Data & Analytics Checklist For Small & Medium Businesses

      5 Step Guide

      5 Steps to The Commercial Data & Analytics Checklist For Small & Medium ...

      Digital Transformation For A Top 10 Biopharma With A Next-Generation Commercial Insights Platform

      Infographic

      Digital Transformation For A Top 10 Biopharma With A Next-Generation ...

      Customer Engagement Planning And Execution – A Survey By Axtria

      Infographic

      Customer Engagement Planning And Execution – A Survey By Axtria

      Incentive Compensation Benchmarking Study

      Infographic

      Incentive Compensation Benchmarking Study

      Oncology Challenges and Opportunities

      Infographic

      Oncology Challenges and Opportunities

      Customer engagement and pharma’s field force future

      Webinar

      Customer engagement and pharma’s field force future

      Re-calibrate your commercial model for digital-HCP engagement

      Webinar

      Re-calibrate your commercial model for digital-HCP engagement

      4x Faster Insights with a Marketing Data Hub

      Infographic

      4x Faster Insights with a Marketing Data Hub

      COVID-19 IC Benchmarking Study 2020

      Infographic

      COVID-19 IC Benchmarking Study 2020

      Enabling 95% Patient Adherence With Rapid Patient Analytics

      Infographic

      Enabling 95% Patient Adherence With Rapid Patient Analytics

      Is COVID-19 Accelerating The Pharma Industry’s Journey Toward Omnichannel Customer Engagement?

      Webinar

      Is COVID-19 Accelerating The Pharma Industry’s Journey Toward Omnichannel ...

      A Strategic View Of The Economic Effects Of COVID-19

      Webinar

      A Strategic View Of The Economic Effects Of COVID-19

      5 Steps To Enable Outcome Driven Self-Service Business Intelligence

      5 Step Guide

      5 Steps To Enable Outcome Driven Self-Service Business Intelligence

      Incentivize For Success In A Dynamic Market Environment

      5 Step Guide

      Incentivize For Success In A Dynamic Market Environment

      5 Steps to Activate Your Customer Centric Marketing Strategy

      5 Step Guide

      5 Steps to Activate Your Customer Centric Marketing Strategy

      5 Questions To Ask Your Territory Alignment Vendor

      5 Step Guide

      5 Questions To Ask Your Territory Alignment Vendor

      5 Steps To Market Proof Your Promotional Investment

      5 Step Guide

      5 Steps To Market Proof Your Promotional Investment

      5 Steps To A Single Source Of Truth With Master Data Management

      5 Step Guide

      5 Steps To A Single Source Of Truth With Master Data Management

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