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Embed Artificial Intelligence (AI)
& Machine Learning (ML) to address critical life sciences business needs

Trial design > Target identification > Forecasting > Personalized promotion >
Next-best-action (NBA) > Patient adherence > Better patient outcomes

What Axtria can do for you

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Insights
Generation

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Marketing
Effectiveness

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Commercial
Success

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Point of Care
Decisions

At Axtria, AI is not the next wave of innovation for life sciences industry. It’s already here to change patients’ lives.

The impact of AI in life sciences is beginning to see the real-world value. It is beginning to help Health Care Professionals (HCPs) detect, diagnose, and treat disease, speed recovery and save lives. AI is beginning to speed information processing, making marketing decisions faster and provide more accurate insights to every stakeholder. It is enabling agility, efficiency, and transparency across every facet of commercial operations, making sales reps smarter and in charge of their work.​ AI is beginning to power your growth.

Case Study / Predictive analytics for a healthcare company to improve patient care

Critical business problems that Axtria solves

Drug adoption analysis

  • Identify targeting opportunities for a launched drug
  • Identify key attributes of prescribers that are most likely to adopt the drug

Drug adherence estimation

  • Non-adherence likelihood scores
  • Identify the key drivers of drug adherence to help design the intervention program

Improved call plan

  • Validate plan designs with AI/ML simulation and what if analysis in Axtria SalesIQTM

Sales forecast accuracy

  • Reduction in lost sales and portfolio automation, leveraging machine learning for Demand Planning

Next best action

  • Determine the next best channel strategy and the content 
  • Automate and deploy the final channel-content recommendation engine

ML-driven field force insights

  • Identify the drivers and barriers to drug prescription at individual HCP level
  • Generate HCP specific insights and recommended action for field force

Patient mis-diagnosis estimation

  • Evaluate and determine likelihood of the patient being mis-diagnosed

Data management and governance

  • AI/ML/RPA enabled Intelligent Data Management
  • Smart Data Stewardship – Analytics and AI/ML

How we make AI work

Every facet of Axtria AI is fine tuned to expect your commercial decisions

Rapidly onboard, manage, and govern new commercial data sources for insightful analytics and better decision-making.

  • Cloud Migration
  • Big Data Framework/Data Lakes (Big Data)
  • Master Data Management (MDM)
  • Business Intelligence & Smart Reporting

Also enabled by Axtria DataMAxTM.
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Effortlessly interweave siloed data and functional excellence to enable a culture of intelligence insights and operations.

  • AI-Enabled Interlinked Data
  • Central, Reusable Analytics Models
  • Industrialized Analytics
  • Robust Governance Framework

Also enabled by Axtria InsightsMAxTM.
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Leading sales planning and operations solution for the global life sciences industry.

  • Incentive Compensation
  • Segmentation & Targeting
  • Territory Alignment
  • Roster Management
  • Call Planning
  • Field Analytics & Reporting

Also enabled by Axtria SalesIQTM.
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Enable omni-customer experience and drive revenue growth.

  • Customer Journey
  • Dynamic Engagement
  • Personalized Engagement
  • Engagement Effectiveness

Also enabled by Axtria CustomerIQTM.
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