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Embed artificial intelligence (AI)/machine learning (ML) to address critical life sciences business needs

Trial design > Target identification > Forecasting > Personalized promotion >
Next best action (NBA) > Patient adherence > Better patient outcomes

What Axtria can do for you

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Insights
Generation

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Marketing
Effectiveness

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Commercial
Success

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Point of Care
Decisions

At Axtria, AI is not the next wave of innovation for the life sciences industry. It is already here, changing patients’ lives.

We are beginning to see the impact and real-world value that AI is bringing to the life sciences industry. It helps healthcare professionals (HCPs) detect, diagnose, and treat disease, speed recovery, and save lives. AI expedites information processing, making marketing decisions faster and provides more accurate insights to every stakeholder. It enables agility, efficiency, and transparency across every facet of commercial operations, making sales reps smarter and in charge of their work.​ AI is the key to powering your growth.

Case Study / Predictive analytics for a healthcare company to improve patient care

Critical business solutions offered by Axtria

Drug adoption analysis

  • Identify targeting opportunities for a launched drug
  • Identify key attributes of prescribers that are most likely to adopt the drug

Drug adherence estimation

  • Non-adherence likelihood scores
  • Identify the key drivers of drug adherence to help design the intervention program

Improved call plan

  • Validate plan designs with AI/ML simulation and what-if analysis in Axtria SalesIQTM

Sales forecast accuracy

  • Reduction in lost sales and portfolio automation, leveraging ML for demand planning

Next best action

  • Determine the next best channel strategy and the content 
  • Automate and deploy the final channel-content recommendation engine

ML-driven field force insights

  • Identify the drivers and barriers to drug prescription at individual HCP level
  • Generate HCP specific insights and recommended action for field force

Patient misdiagnosis estimation

  • Evaluate and determine likelihood of the patient being misdiagnosed

Data management and governance

  • AI/ML/RPA-enabled Intelligent data management
  • Smart data stewardship – Analytics and AI/ML

How we make AI work

Every facet of Axtria AI is fine-tuned to support your commercial decisions.

Rapidly onboard, manage, and govern new commercial data sources for insightful analytics and better decision making.

  • Cloud migration
  • Big data framework/data lakes
  • Master data management (MDM)
  • Business intelligence and smart reporting

Enabled by Axtria DataMAxTM.
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Effortlessly interweave siloed data and functional excellence to enable a culture of intelligent insights and operations.

  • AI-enabled interlinked data
  • Central, reusable analytics models
  • Industrialized analytics
  • Robust governance framework

Enabled by Axtria InsightsMAxTM.
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We offer the leading sales planning and operations solution for the global life sciences industry.

  • Incentive compensation
  • Segmentation and targeting
  • Territory alignment
  • Roster management
  • Call planning
  • Field analytics and reporting

Enabled by Axtria SalesIQTM.
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Enable omni-customer experience and drive revenue growth.

  • Customer journey
  • Dynamic engagement
  • Personalized engagement
  • Engagement effectiveness

Enabled by Axtria CustomerIQTM.
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