Segmentation & Targeting
Multi-dimensional segmentation for precise customer targeting to ensure sales force effectiveness
Segmentation and targeting capabilities
Accurate customer segments
Flexibly identify (based on needs, behaviors, and attitudes) and profile the customers needed to drive your business.
Insights such as segments to enter or exit, and segments with the greatest value potential.
Driving downstream processes
Customer segments utilized for downstream processes, such as call planning, response modeling, and sales force sizing and structure.
Personalized marketing strategy targeting each customer segment with relevant messaging at an optimal time and frequency to increase rep targeting effectiveness.
Standardized business process
Faster and targeted go-to-market with flexibility across markets and brands.
Collaboration and transparency
Global one-view of strategy and tactics to ensure consistency and scale.