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Segmentation & Targeting

Know your customer better for precision targeting

Shorten the path to prescriptions with multidimensional microsegmentation.


Multi-dimensional segmentation for precise customer targeting to ensure sales force effectiveness


The traditional customer engagement model of life sciences companies is undergoing a paradigm shift. The availability of a multitude of data has ushered in the era of multidimensional segmentation and precision targeting. A microsegmentation approach by understanding the entire ecosystem in a deep and scientific way is essential to enable effective targeting by creating personalized messages and content delivered through preferred channels at the right time. 

Leverage artificial Intelligence and machine learning-driven frameworks to identify high-potential customer segments and institutions, to interact with them with hyper-targeted messaging through relevant channels  and maximize sales impact

Read Blog / How harmonized global segmentation & targeting can enhance customer experience

Segmentation and targeting capabilities


Segmentation design

Construct sophisticated customer segments that are internally homogeneous and distinct. . Additionally, these include portfolio-based and affiliation-based segmentation.


Segmentation analysis and simulation

Simulate workload balancing and segmentation scheme changes that affect workload balancing.

Customer targeting

Account for unique market attributes, including structure, competitive situation, and channels.

Typical benefits


Accurate customer segments

Flexibly identify (based on needs, behaviors, and attitudes) and profile the customers needed to drive your business.


Actionable insights

Insights such as segments to enter or exit, and segments with the greatest value potential.


Driving downstream processes

Customer segments utilized for downstream processes, such as call planning, response modeling, and sales force sizing and structure.


Increased engagement

Personalized marketing strategy targeting each customer segment​ with relevant messaging at an optimal time and frequency to increase rep targeting effectiveness.


Standardized business process

Faster and targeted go-to-market with flexibility across markets and brands.​


Collaboration and transparency

Global one-view of strategy and tactics to ensure consistency and scale.