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    Know your customer better for precision targeting

    Shorten the path to prescriptions with multidimensional microsegmentation.

    Multi-dimensional segmentation for precise customer targeting to ensure sales force effectiveness

    Multi-dimensional-segmentation

    The traditional customer engagement model of life sciences companies is undergoing a paradigm shift. The availability of a multitude of data has ushered in the era of multidimensional segmentation and precision targeting. A microsegmentation approach by understanding the entire ecosystem in a deep and scientific way is essential to enable effective targeting by creating personalized messages and content delivered through preferred channels at the right time.

    Leverage artificial Intelligence and machine learning-driven frameworks to identify high-potential customer segments and institutions, to interact with them with hyper-targeted messaging through relevant channels and maximize sales impact

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    Read Blog / How harmonized global segmentation & targeting can enhance customer experience

    Segmentation and targeting capabilities

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    Segmentation design

    Construct sophisticated customer segments that are internally homogeneous and distinct. . Additionally, these include portfolio-based and affiliation-based segmentation.

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    Segmentation analysis and simulation

    Simulate workload balancing and segmentation scheme changes that affect workload balancing.

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    Customer targeting

    Account for unique market attributes, including structure, competitive situation, and channels.

    Typical benefits

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    Accurate customer segments

    Flexibly identify (based on needs, behaviors, and attitudes) and profile the customers needed to drive your business.

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    Actionable insights

    Insights such as segments to enter or exit, and segments with the greatest value potential.

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    Driving downstream processes

    Customer segments utilized for downstream processes, such as call planning, response modeling, and sales force sizing and structure.

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    Increased engagement

    Personalized marketing strategy targeting each customer segment with relevant messaging at an optimal time and frequency to increase rep targeting effectiveness.

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    Standardized business process

    Faster and targeted go-to-market with flexibility across markets and brands.

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    Collaboration and transparency

    Global one-view of strategy and tactics to ensure consistency and scale.

    Axtria research hub

    Webinar

    Dynamic Targeting: The Key to Superior Customer Engagement and Improved Brand Reach

    Blog

    Machine Learning (ML) Driven Segmentation & Targeting Of Physicians

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    Implementing a successful global market segmentation & targeting strategy

    Customer success stories

    Case Study

    Enabling Targeted Engagement With Healthcare Professionals Through Digital Affinity-Based Segmentation

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    Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management

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    Expand Market Share With Right Customer Targeting