Know your customer better for precision targeting
Shorten the path to prescriptions with multi-dimensional Healthcare Physician (HCP) segmentation and targeting
Multi-dimensional HCP segmentation for precise customer targeting to ensure sales force effectiveness
Life sciences companies' traditional customer engagement model is undergoing a paradigm shift. The availability of a multitude of data has ushered in the era of multi-dimensional segmentation and precision targeting. A micro-segmentation approach that understands the entire ecosystem deeply and scientifically is essential to enable effective targeting by creating personalized messages and content delivered through preferred channels at the right time.
Leverage artificial intelligence and machine learning-driven frameworks to identify high-potential customer segments and institutions, interact with them with hyper-targeted messaging through relevant channels, and maximize sales impact.
Read Blog / How harmonized global segmentation & targeting can enhance customer experience
Segmentation and targeting capabilities
Segmentation design
Construct sophisticated customer segments that are internally homogeneous and distinct. . Additionally, these include portfolio-based and affiliation-based segmentation.
Segmentation analysis and simulation
Simulate workload balancing and segmentation scheme changes that affect workload balancing.
Customer targeting
Account for unique market attributes, including structure, competitive situation, and channels.
Typical benefits
Accurate customer segments
Flexibly identify (based on needs, behaviors, and attitudes) and profile the customers needed to drive your business.
Actionable insights
Insights such as segments to enter or exit, and segments with the greatest value potential.
Driving downstream processes
Customer segments utilized for downstream processes, such as call planning, response modeling, and sales force sizing and structure.
Increased engagement
Personalized marketing strategy targeting each customer segment with relevant messaging at an optimal time and frequency to increase rep targeting effectiveness.
Standardized business process
Faster and targeted go-to-market with flexibility across markets and brands.
Collaboration and transparency
Global one-view of strategy and tactics to ensure consistency and scale.
Customer success stories
Case Study
Enabling Targeted Engagement With Healthcare Professionals Through Digital Affinity-Based Segmentation
Case Study
Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management
Case Study