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Segmentation & Targeting

Know your customer better for precision targeting

Shorten the path to prescriptions with multidimensional microsegmentation.

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Multi-dimensional segmentation for precise targeting to ensure sales force effectiveness

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The traditional customer engagement model of life sciences companies is undergoing a paradigm shift. The availability of a multitude of data has ushered in the era of multidimensional segmentation and precision targeting. A microsegmentation approach by understanding the entire ecosystem in a deep and scientific way is essential to enable effective targeting by creating personalized messages and content delivered through preferred channels at the right time. 

Leverage artificial Intelligence and machine learning-driven frameworks to identify high-potential customer segments and institutions, to interact with them with hyper-targeted messaging through relevant channels  and maximize sales impact

Read Blog / How harmonized global segmentation & targeting can enhance customer experience

Segmentation and targeting capabilities

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Segmentation design

Construct sophisticated customer segments that are internally homogeneous and distinct. . Additionally, these include portfolio-based and affiliation-based segmentation.

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Segmentation analysis and simulation

Simulate workload balancing and segmentation scheme changes that affect workload balancing.
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Customer targeting

Account for unique market attributes, including structure, competitive situation, and channels.

Typical benefits

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Accurate customer segments

Flexibly identify (based on needs, behaviors, and attitudes) and profile the customers needed to drive your business.

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Actionable insights

Insights such as segments to enter or exit, and segments with the greatest value potential.

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Driving downstream processes

Customer segments utilized for downstream processes, such as call planning, response modeling, and sales force sizing and structure.

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Increased engagement

Personalized marketing strategy targeting each customer segment​ with relevant messaging at an optimal time and frequency to increase rep targeting effectiveness.

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Standardized business process

Faster and targeted go-to-market with flexibility across markets and brands.​

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Collaboration and transparency

Global one-view of strategy and tactics to ensure consistency and scale.