Select Page
Brand analytics Header

AI-powered brand analytics to unleash brand’s true potential

From launch excellence to maximizing brand performance through AI-powered analytics that unleashes your brand’s true potential.

Leverage AI-powered analytics to predict and proactively act to maximize brand performance

Brand leaders across the life sciences industry are in constant pursuit of analytics solutions to ensure successful product launches and maximize brand performance. As individual physicians become difficult to tap, channels of digital marketing help deliver hyper-personalized messaging and have become the key drivers of customer engagement. All in all, personal, non-personal, influencer-based, and public promotions need to work together cohesively to maximize brand performance.

In such a scenario, success stories will emerge out of being proactive with well-designed and executed marketing strategies that leverage AI/ML-based analytics for overall planning and evaluation to deliver timely insights.

Read Blog / Key opinion leaders for pharmaceutical companies: how do you identify the right experts for your brand?


We understand the critical questions you face

Axtria’s integrated brand performance framework helps form a strong brand strategy throughout the product life cycle

The Axtria ‘brand diagnostics evaluation framework’ helps measure brand performance and provides a custom identification of empirically-validated underlying drivers of brand performance​. This collective approach provides deep insights that answer critical business questions and reveals new brand opportunities.

Our key offerings

Savings in rebates, discounts, prevention of revenue
leakage, and AI/ML-driven confident decisions

Create value icon1

Brand performance

Data-driven analytics across spend, campaigns, channels,
territories, regions, and individual sales reps.

Create value icon2

Information integration

A comprehensive view of metrics and drivers enabling
single-version-of-truth breaking down silos.

Create value icon3

Performance drivers

AI-powered analytics to help you identify and
prioritize actions on the performance drivers.

Create value icon4

Data-driven decisions

Enable leadership with data-driven insights and
intelligence to take critical decisions.

Create value icon5

Scenario planning

Compare scenarios for stronger budget planning
and determine the most effective promotional
mix at different stages in the life cycle​.

Create value icon5

Brand diagnostics evaluation framework

Promotion design, resourcing, and allocation; reimbursement/ institutional constraints; and market/macro-economic factors.