Channel Design & Management

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    Design a hyper-targeted channel mix for a high-engagement customer experience

    Orchestrate the right blend of personal and non-personal channels for a rewarding messaging strategy

    Channel design & management

    The rules of all round customer engagement are forever changing in the life sciences industry. The only constant is the need to tap changing customer preferences and design a data-driven marketing strategy. With the advent of digital channels, companies are adding new virtual channels to their traditional channel mixes. They are emphasizing a blend of non-personal and virtual interactions and desire to move beyond a multichannel marketing strategy.

    This means that the next step from a multichannel promotional strategy is omnichannel customer engagement – a singular omnipresence for each customer. Marketing leaders can leap towards omnichannel marketing by orchestrating a tightly knit responsive and adaptive network of behavior-based channels. Axtria’s AI-driven channel design and management analytics solutions harness omnichannel customer and promotions data for unified and actionable intelligence on channel tracking KPIs.

    Benefits delivered

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    ROI-driven promo channel analysis and recommendation for a $700 Mn+ global brand

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    Channel-wise promo evaluation and budget optimization models for a blockbuster oncology drug

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    Identified pointed actions for improved brand performance with omnichannel promotions’ impact measurement

    Measure, prioritize, andallocate marketing budgets across impactful channels

    Personal-Channels-Icon

    Personal Channels

    Rep Detailing, Pharmacy Programs, SamplesDistribution, Teleconference, Emails

    Digital-Channels-Icon

    Digital Channels

    Websites, Social Communities, Banner Ads,Mobile Aps, Smart Card

    Event-Based-Icon

    Event-Based

    Speaker Programs, Continuing Education,Symposiums, Webinars & Podcasts

    Mass-Media-Icon

    Mass Media

    Journals, TV Networks, Local Advertising

    Promotions-Based-Icon

    Promotions-Based

    Coupons, Vouchers, Starter Kits, Rebates,Adherence Programs, Health Kiosks

    Others-Icon

    Others

    DTC, Public Relations

    Customer success stories

    Case Study

    Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management

    Case Study

    Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

    Case Study

    Maximizing Marketing ROI For A Global Pharma Company Using Market Mix Modeling