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Channel Design & Management

Design a hyper-targeted channel mix for a high-engagement customer experience

Orchestrate the right blend of personal and non-personal channels for a rewarding messaging strategy

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Channel-design-and-management

Case Study / Enabling targeted engagement with healthcare professionals through digital affinity-based segmentation       

Channel design & management

The rules of all round customer engagement are forever changing in the life sciences industry. The only constant is the need to tap changing customer preferences and design a data-driven marketing strategy. With the advent of digital channels, companies are adding new virtual channels to their traditional channel mixes. They are emphasizing a blend of non-personal and virtual interactions and desire to move beyond a multichannel marketing strategy.

This means that the next step from a multichannel promotional strategy is omnichannel customer engagement – a singular omnipresence for each customer. Marketing leaders can leap towards omnichannel marketing by orchestrating a tightly knit responsive and adaptive network of behavior-based channels. Axtria’s AI-driven channel design and management analytics solutions harness omnichannel customer and promotions data for unified and actionable intelligence on channel tracking KPIs.

Measure, prioritize, and allocate marketing budgets across impactful channels

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Personal channel

Rep Detailing, Pharmacy Programs, Samples, Distribution, Teleconference, Emails

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Digital channels

Websites, Social Communities, Banner Ads,
Mobile Aps, Smart Card

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Event-based

Speaker Programs, Continuing Education,
Symposiums, Webinars & Podcasts

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Mass media

​​Journals, TV Networks, Local Advertising

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Promotions-based

Coupons, Vouchers, Starter Kits, Rebates,
Adherence Programs, Health Kiosks

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Others

DTC, Public Relations

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Measure, prioritize, and
allocate marketing budgets across impactful channels

Channel-Design-Circle-Graphic
Personal Channels Icon

Personal Channels

Rep Detailing, Pharmacy Programs, Samples
Distribution, Teleconference, Emails

Digital Channels Icon

Digital Channels

Websites, Social Communities, Banner Ads,
Mobile Aps, Smart Card

Event-Based Icon

Event-Based

Speaker Programs, Continuing Education,
Symposiums, Webinars & Podcasts

Mass Media Icon

Mass Media

​​Journals, TV Networks, Local Advertising

Promotions-Based Icon

Promotions-Based

Coupons, Vouchers, Starter Kits, Rebates,
Adherence Programs, Health Kiosks

Others Icon

Others

DTC, Public Relations