![Design-a-hyper-targeted-channel-mix-for-a-high-engagement-customer-experience](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Design-a-hyper-targeted-channel-mix-for-a-high-engagement-customer-experience.jpg?width=690&height=468&name=Design-a-hyper-targeted-channel-mix-for-a-high-engagement-customer-experience.jpg)
Design a hyper-targeted channel mix for a high-engagement customer experience
Orchestrate the right blend of personal and non-personal channels for a rewarding messaging strategy
Channel design & management
The rules of all round customer engagement are forever changing in the life sciences industry. The only constant is the need to tap changing customer preferences and design a data-driven marketing strategy. With the advent of digital channels, companies are adding new virtual channels to their traditional channel mixes. They are emphasizing a blend of non-personal and virtual interactions and desire to move beyond a multichannel marketing strategy.
This means that the next step from a multichannel promotional strategy is omnichannel customer engagement – a singular omnipresence for each customer. Marketing leaders can leap towards omnichannel marketing by orchestrating a tightly knit responsive and adaptive network of behavior-based channels. Axtria’s AI-driven channel design and management analytics solutions harness omnichannel customer and promotions data for unified and actionable intelligence on channel tracking KPIs.
Benefits delivered
![Channel-Design-Benefits-Icon1](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Channel-Design-Benefits-Icon1.png?width=140&height=140&name=Channel-Design-Benefits-Icon1.png)
ROI-driven promo channel analysis and recommendation for a $700 Mn+ global brand
![Channel-Design-Benefits-Icon2](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Channel-Design-Benefits-Icon2.png?width=140&height=140&name=Channel-Design-Benefits-Icon2.png)
Channel-wise promo evaluation and budget optimization models for a blockbuster oncology drug
![Channel-Design-Benefits-Icon3](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Channel-Design-Benefits-Icon3.png?width=140&height=140&name=Channel-Design-Benefits-Icon3.png)
Identified pointed actions for improved brand performance with omnichannel promotions’ impact measurement
Measure, prioritize, andallocate marketing budgets across impactful channels
![Personal-Channels-Icon](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Personal-Channels-Icon.png?width=140&height=140&name=Personal-Channels-Icon.png)
Personal Channels
Rep Detailing, Pharmacy Programs, SamplesDistribution, Teleconference, Emails
![Digital-Channels-Icon](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Digital-Channels-Icon.png?width=140&height=140&name=Digital-Channels-Icon.png)
Digital Channels
Websites, Social Communities, Banner Ads,Mobile Aps, Smart Card
![Event-Based-Icon](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Event-Based-Icon.png?width=140&height=140&name=Event-Based-Icon.png)
Event-Based
Speaker Programs, Continuing Education,Symposiums, Webinars & Podcasts
![Mass-Media-Icon](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Mass-Media-Icon.png?width=140&height=140&name=Mass-Media-Icon.png)
Mass Media
Journals, TV Networks, Local Advertising
![Promotions-Based-Icon](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Promotions-Based-Icon.png?width=140&height=140&name=Promotions-Based-Icon.png)
Promotions-Based
Coupons, Vouchers, Starter Kits, Rebates,Adherence Programs, Health Kiosks
![Others-Icon](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Others-Icon.png?width=140&height=140&name=Others-Icon.png)
Others
DTC, Public Relations
Customer success stories
![](https://www.axtria.com/hubfs/Axtria-2023/solutions/Axtria-Insights-CS-Improved-Targeting-And-Marketing-Through-Axtrias-Cloud-Based-Field-Application-For-Account-Management%20%282%29.jpg)
Case Study
Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management
![](https://www.axtria.com/hubfs/Marketing-ROI-Using-Market-Mix-Modeling.jpg)
Case Study