4P Touchpoints
![Provider](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/Industries/Provider.png?width=690&height=468&name=Provider.png)
Improve provider engagement to drive better health outcomes
Technology and domain expertise
Partnering of the 4 PS to drive better health outcomes
Bringing the right content to the right profile and tapping the right channel to enable a seamless customer 360 experience
![4P-Touchpoints-Icon](https://www.axtria.com/hs-fs/hubfs/Axtria-Diversity/axtria-providers/4P-Touchpoints-Icon.png?width=88&height=88&name=4P-Touchpoints-Icon.png)
![Pharmaceutical-company](https://www.axtria.com/hs-fs/hubfs/Pharmaceutical-company.png?width=104&height=104&name=Pharmaceutical-company.png)
Pharmaceutical
company
- Field Excellence
- NPP Interactions
- Seminars
- Patient Engagement
- Advocacy Groups
- Digital
Providers
Policy makers
Payer
Patient
![4P-Touchpoints-Icon](https://www.axtria.com/hs-fs/hubfs/Axtria-Diversity/axtria-providers/4P-Touchpoints-Icon.png?width=88&height=88&name=4P-Touchpoints-Icon.png)
![Pharmaceutical-company](https://www.axtria.com/hs-fs/hubfs/Pharmaceutical-company.png?width=104&height=104&name=Pharmaceutical-company.png)
Pharmaceutical
company
- Field Excellence
- NPP Interactions
- Seminars
- Patient Engagement
- Advocacy Groups
- Digital
Providers
Policy makers
Payer
Patient
4P Touchpoints
![4P-Touchpoints-Icon2](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/Industries/4P-Touchpoints-Icon2.png?width=88&height=88&name=4P-Touchpoints-Icon2.png)
![Pharmaceutical-company](https://www.axtria.com/hs-fs/hubfs/Pharmaceutical-company.png?width=104&height=104&name=Pharmaceutical-company.png)
Pharmaceutical
company
- MSL Interactions
- Patient Support Programs
- Adverse Events Reports
- RWE/HEOR
- Clinical
Providers
Policy makers
Payer
Patient
4P Touchpoints
UNIFIED | PERSONALISED | INTEGRATED
Channels
-
Social
-
Live Chat
-
Web
-
Virtual
-
Chatbot
-
Call
-
Mobie
-
Email
-
Sales Rep
-
MSL
-
CC Agent
-
SCG
Solution
- Syndicated data
- Non-syndicated data
- Sales CRM
- Medical CRM
- Therapy area data CMS
- Content management
- Targeted support content
- Personalization
- Data platform
- Omnichannel data hub
- Analytics & insights
Channels
Solution
![Channels-Icon1](https://www.axtria.com/hubfs/Axtria-2023/Industries/Channels-Icon1.png)
Syndicated data
![Channels-Icon2](https://www.axtria.com/hubfs/Axtria-2023/Industries/Channels-Icon2.png)
Non-syndicated data
![Channels-Icon3](https://www.axtria.com/hubfs/Axtria-2023/Industries/Channels-Icon3.png)
Sales CRM
![Channels-Icon4](https://www.axtria.com/hubfs/Axtria-2023/Industries/Channels-Icon4.png)
Medical CRM
![Channels-Icon5](https://www.axtria.com/hubfs/Axtria-2023/Industries/Channels-Icon5.png)
Therapy area data CMS
![Channels-Icon6](https://www.axtria.com/hubfs/Axtria-2023/Industries/Channels-Icon6.png)
Content management
![Channels-Icon7](https://www.axtria.com/hubfs/Axtria-2023/Industries/Channels-Icon7.png)
Targeted support content
![Channels-Icon8](https://www.axtria.com/hubfs/Axtria-2023/Industries/Channels-Icon8.png)
Personalization
![Channels-Icon9](https://www.axtria.com/hubfs/Axtria-2023/Industries/Channels-Icon9.png)
Data platform
![Channels-Icon10](https://www.axtria.com/hubfs/Axtria-2023/Industries/Channels-Icon10.png)
Omnichannel data hub
![Channels-Icon11](https://www.axtria.com/hubfs/Axtria-2023/Industries/Channels-Icon11.png)
Analytics & insights
![Channels-Icon12](https://www.axtria.com/hubfs/Axtria-2023/Industries/Channels-Icon12.png)
Omnichannel landscape services for 3600 customer engagement
![Customer-Data-Platform](https://www.axtria.com/hs-fs/hubfs/Axtria-Diversity/axtria-providers/Customer-Data-Platform.png?width=555&height=360&name=Customer-Data-Platform.png)
Customer Data Platform
- Identity Management
- Journey analysis and mapping
- Trigger orchestration
- Single customer view
![Omnichannel-Data-Hub](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/Industries/Omnichannel-Data-Hub.png?width=555&height=360&name=Omnichannel-Data-Hub.png)
Omnichannel Data Hub
- Vendor management
- Consent management
- Data integration
- Unification
![Customer-360-Analytics](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/Industries/Customer-360-Analytics.png?width=555&height=360&name=Customer-360-Analytics.png)
Customer 360 Analytics
- Customer LTV
- Channel cadence
- CARE score
- Payer score
- Customer 360 dashboards
![shutterstock_1094826458](https://www.axtria.com/hs-fs/hubfs/shutterstock_1094826458.jpg?width=1200&height=627&name=shutterstock_1094826458.jpg)
Omnichannel Decision Engine
- Prioritization
- Business Rules engine
- AI ML algorithms
- A/B Testing