Partnering of the 4 PS to drive better health outcomes
Bringing the right content to the right profile and tapping the right channel to enable a seamless customer 360 experience

- Field Excellence
- NPP Interactions
- Seminars
- Patient Engagement
- Advocacy Groups
- Digital

Pharmaceutical company
Patient
Payer
Policy makers
Providers

- MSL Interactions
- Patient Support Programs
- Adverse Events Reports
- RWE/HEOR
- Clinical
4P Touchpoints
4P Touchpoints
UNIFIED | PERSONALISED | INTEGRATED
CHANNELS | ![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
SOLUTIONS | Syndicated data | Non-syndicated data | Sales CRM | Medical CRM | Therapy area data CMS | Content management | ||||||
Targeted support content | Personalization | Data platform | Omnichannel data hub | Analytics & insights |
Omnichannel landscape services for 3600 customer engagement
Customer Data Platform
- Identity Management
- Journey analysis and mapping
- Trigger orchestration
- Single customer view
Customer Data Platform
Omnichannel Data Hub
- Vendor management
- Consent management
- Data integration
- Unification
Omnichannel Data Hub
Customer 360 Analytics
- Customer LTV
- Channel cadence
- CARE score
- Payer score
- Customer 360 dashboards
Customer 360 Analytics
Omnichannel Decision Engine
- Prioritization
- Business Rules engine
- AI ML algorithms
- A/B Testing