Select Page
Sales-strategy-with-real-time-insights

Sales strategy with real-time insights to maximize customer engagement and drive performance

Optimize sales processes and resources, deliver excellent customer experience, maximize customer value, and drive sales.

Sales force effectiveness (SFE): A strategic imperative

Life sciences companies are transforming their sales operations to: 

  • Understand the target HCP segments based on their prescribing criteria, content needs, and channel preferences. 
  • Optimize sales force size and structure to target physicians, institutions, and accounts.
  • Motivate teams with the desired sales behaviors, right KPIs, incentives, and rewards. 
  • Leverage technology to transform sales operations to make real-time insights accessible to take the next best actions. 
  • Orchestrate a seamless customer experience between personal and non-personal promotional channels. 

Companies leverage SFE solutions to create a highly informed and motivated sales force to deliver customer and commercial excellence.

SFE-A-strategic-imperative

Read Blog / Best Practices in Designing, Measuring and Optimizing Sales Effectiveness

Our service offerings

Leverage Axtria’s AI/ML-driven frameworks and multi-dimensional segmentation approaches to identify high-potential customer segments and institutions and interact with them through hyper-targeted messaging. Our solutions enable:

  • Accurate customer segmentation
  • Downstream processes
  • Increased engagement
  • Standardization of business process
  • Collaboration and transparency

Learn More

Segmentation-and-targeting-tab

A single source of truth for employee roster and alignment data.

  • Intuitive outcomes to easily manage people and territories
  • Insights and real-time triggers at the point of decision making
  • Transparent and efficient management of placements
  • ZIP data validations and alignment audits to ensure accuracy of deliverables

Learn More

Roster-management-and-territory-alignment-tab

Life sciences companies are assessing their current call planning processes, creating a 360-degree customer view, and devising a strategy that enables them to tap into practitioners, non-prescribing influencers, and accounts in a synchronized way. Our solutions allow:

  • Collaboration across teams and channels
  • Multichannel call planning
  • Mobile accessibility for field productivity
  • Guardrails to maintain control and governance
  • Configurable business rules and approval processes to manage changes and their impact
  • Quality control reports to pinpoint issues in call plan generation

Learn More

Call-planning-tab

Incentive compensation (IC) is a strategic tool used by life sciences companies for motivating the field to drive desired behavior and outcomes. Our solutions allow:

  • IC plan design and goal
  • Incentive plan simulations
  • Data management and plan administration
  • Reporting of sales team performance and plan effectiveness
  • Comprehensive auditing and history tracking capabilities

Learn More

Responsive-incentive-compensation-plan-to-motivate-and-reward-the-right-behaviors-and-outcomes

Deliver real-time field performance insights to make the sales reporting process easier, seamless, and exciting to drive the right sales force behavior through

  • Sales force strategy decisions with actionable insights
  • Location-based analytics
  • Role-specific field insights
  • Tracking the sales force effectiveness with a library
  • Mobile access for real-time analytics in the field

Learn More

Field-reporting-and-analytics-tab

Our service offerings

Segmentation and targeting

Leverage Axtria’s AI/ML-driven frameworks and multi-dimensional segmentation approaches to identify high-potential customer segments and institutions and interact with them through hyper-targeted messaging. Our solutions enable:

  • Accurate customer segmentation
  • Downstream processes
  • Increased engagement
  • Standardization of business process
  • Collaboration and transparency

Learn More

Roster management and territory alignment

A single source of truth for employee roster and alignment data.

  • Intuitive outcomes to easily manage people and territories
  • Insights and real-time triggers at the point of decision making
  • Transparent and efficient management of placements
  • ZIP data validations and alignment audits to ensure accuracy of deliverables

Learn More

Call planning

Life sciences companies are assessing their current call planning processes, creating a 360-degree customer view, and devising a strategy that enables them to tap into practitioners, non-prescribing influencers, and accounts in a synchronized way. Our solutions allow:

  • Collaboration across teams and channels
  • Multichannel call planning
  • Mobile accessibility for field productivity
  • Guardrails to maintain control and governance
  • Configurable business rules and approval processes to manage changes and their impact
  • Quality control reports to pinpoint issues in call plan generation

Learn More

Incentive compensation

Incentive compensation (IC) is a strategic tool used by life sciences companies for motivating the field to drive desired behavior and outcomes. Our solutions allow:

  • IC plan design and goal
  • Incentive plan simulations
  • Data management and plan administration
  • Reporting of sales team performance and plan effectiveness
  • Comprehensive auditing and history tracking capabilities

Learn More

Field reporting and analytics

Deliver real-time field performance insights to make the sales reporting process easier, seamless, and exciting to drive the right sales force behavior through

  • Sales force strategy decisions with actionable insights
  • Location-based analytics
  • Role-specific field insights
  • Tracking the sales force effectiveness with a library
  • Mobile access for real-time analytics in the field

Learn More

Our engagement model

Consulting services
  • Strategic integrated solutions with agile, flexible, and scalable frameworks and and thought leadership.
  • Improved commercial outcomes, reduced costs, and better operational turnaround times.
Managed services
  • End-to-end business process management leveraging people, process, and platforms.
  • Bring industry best practices, cost savings, and create internal capacity for more value-add engagements.
Software as a service (SaaS)
  • Robust on-cloud, SaaS-based data to insights  to operations with Axtria SalesIQ.
  • Platform driven business processes, self-service capability, and seamless technical support.

Business benefits

Customer engagement

Icon-Arrow-Up 5x

cSAT

Icon-Arrow-Up 60%+

Enquiries

Icon-Arrow-Down 30%+

Productivity

Icon-Arrow-Up 15%+

Overall business benefits circle graphic

Productivity

Icon-Arrow-Up 30%+

Ad hoc spend

Icon-Arrow-Down 60%+

Cycle time

Icon-Arrow-Down 50%+

Transparency and data access

Icon-Arrow-Up 100%

Enhancing field experience –
helping them sell more and win more
Enabling home office for a strategic
role to drive growth

SFE through Axtria SalesIQTM

Axtria SalesIQ differentiator Icon1

Enterprise-grade end-to-end integrated sales planning and operations

Axtria SalesIQ differentiator Icon2

Easy maintenance, governance, and control

Axtria SalesIQ differentiator Icon3

Sales operations automation and efficiency gains

Axtria SalesIQ differentiator Icon4

All data processing happens inside Axtria SalesIQ™

Axtria SalesIQ differentiator Icon5

Self-service empowerment and collaboration

Axtria SalesIQ differentiator Icon6

Smart execution with embedded analytics

A-proven-partner-for-agility-and-quality