Sales-strategy-with-real-time-insights

    Pharma sales force effectiveness to maximize customer engagement and drive performance

    Optimize sales processes and resources, deliver excellent customer experience, maximize customer value, and drive sales.

    Pharma sales force effectiveness (SFE): Sales Planning and Operations

    Life sciences companies are transforming their sales operations to:

    • Understand the target HCP segments based on their prescribing criteria, content needs, and channel preferences.
    • Optimize sales force size and structure to target physicians, institutions, and accounts.
    • Motivate teams with the desired sales operation, planning, right KPIs, incentives, and rewards.
    • Leverage technology to transform sales operations and planning to make real-time insights accessible to take the next best actions.
    • Orchestrate a seamless customer experience between personal and non-personal promotional channels.

    Companies leverage sales force effectiveness solutions to create a highly informed and motivated sales force to deliver customer and commercial excellence.

    Our sales force effectiveness service offerings

    Segmentation and targeting

    Territory alignment and roster management

    Call planning

    Incentive compensation

    Field reporting and analytics

    Segmentation and targeting

    Leverage Axtria’s AI/ML-driven frameworks and multi-dimensional segmentation approaches to identify high-potential customer segments and institutions and interact with them through hyper-targeted messaging. Our solutions enable:

    • Accurate customer segmentation
    • Downstream processes
    • Increased engagement
    • Standardization of business process
    • Collaboration and transparency
    Segmentation-and-targeting-tab

    Territory alignment and roster management

    A single source of truth for employee roster and alignment data.

    • Intuitive outcomes to easily manage people and territories
    • Insights and real-time triggers at the point of decision making
    • Transparent and efficient management of placements
    • ZIP data validations and alignment audits to ensure accuracy of deliverables
    Roster-management-and-territory-alignment-tab

    Call planning

    Life sciences companies are assessing their current call planning processes, creating a 360-degree customer view, and devising a strategy that enables them to tap into practitioners, non-prescribing influencers, and accounts in a synchronized way. Our solutions allow:

    • Collaboration across teams and channels
    • Multichannel call planning
    • Mobile accessibility for field productivity
    • Guardrails to maintain control and governance
    • Configurable business rules and approval processes to manage changes and their impact
    • Quality control reports to pinpoint issues in call plan generation
    Call-planning-tab

    Incentive compensation

    Incentive compensation (IC) is a strategic tool used by life sciences companies for motivating the field to drive desired behavior and outcomes. Our solutions allow:

    • IC plan design and goal
    • Incentive plan simulations
    • Data management and plan administration
    • Reporting of sales team performance and plan effectiveness
    • Comprehensive auditing and history tracking capabilities
    Responsive-incentive-compensation-plan-to-motivate-and-reward-the-right-behaviors-and-outcomes-1

    Field reporting and analytics

    Deliver real-time field performance insights to make the sales reporting process easier, seamless, and exciting to drive the right sales force behavior through

    • Sales force effectiveness decisions with actionable insights
    • Location-based analytics
    • Role-specific field insights
    • Tracking the sales force effectiveness with a library
    • Mobile access for real-time analytics in the field
    Field-reporting-and-analytics-tab

    Sales Force Effectiveness Business benefits

    Customer engagement

    Icon-Arrow-Up 5x

    cSAT

    Icon-Arrow-Up 60%+

    Enquiries

    Icon-Arrow-Down 30%+

    Productivity

    Icon-Arrow-Up 15%+
    Enhancing field experience –
    helping them sell more and win more

    Customer engagement

    Icon-Arrow-Up 5x

    Customer engagement

    Icon-Arrow-Up 5x

    Customer engagement

    Icon-Arrow-Up 5x

    Customer engagement

    Icon-Arrow-Up 5x
    Enhancing field experience –
    helping them sell more and win more

    Productivity

    Icon-Arrow-Up 30%+

    Ad hoc spend

    Icon-Arrow-Down 60%+

    Cycle time

    Icon-Arrow-Down 50%+

    Transparency and data access

    Icon-Arrow-Up 100%
    Enabling home office for a strategic
    role to drive growth

    Sales force effectiveness through Axtria SalesIQTM

    Enterprise-grade end-to-end integrated sales planning and operations

    Easy maintenance, governance, and control

    Sales operations automation and efficiency gains

    All data processing happens inside Axtria SalesIQ™

    Self-service empowerment and collaboration

    Smart execution with embedded analytics

    A-proven-partner-for-agility-and-quality-1
    SalesIQ-differentiators-graphicBG (1)

    Axtria research hub

    Report

    Dynamic Targeting: Five Pillars of Implementation for Pharma Sales Force Effectiveness

    Blog

    Four Pillars Of The Fourth Industrial Revolution for Life Sciences

    Blog

    Calling all wannabe gamblers!!

    Customer success stories

    Case Study

    Sales Force Reporting Platform For Top 5 Global Life Sciences Organization

    Case Study

    Sales Force Restructuring Strategy For A New Oncology Indication Launch In The US

    Case Study

    Empowering The Sales Force With Fast And Accurate Insights