Sales

Sales strategy with real-time insights to maximize customer engagement and drive performance

Optimize sales processes and resources, deliver excellent customer experience, maximize customer value, and drive sales.

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Sales force effectiveness (SFE): A strategic imperative

Life sciences companies are transforming their sales operations to:

Understand the target HCP segments based on their prescribing criteria, content needs, and channel preferences.
Optimize sales force size and structure to target physicians, institutions, and accounts.
Motivate teams with the desired sales behaviors, right KPIs, incentives, and rewards.
Leverage technology to transform sales operations to make real-time insights accessible to take the next best actions.
Orchestrate a seamless customer experience between personal and non-personal promotional channels.

Companies leverage SFE solutions to create a highly informed and motivated sales force to deliver customer and commercial excellence.

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Read Blog / Best Practices in Designing, Measuring and Optimizing Sales Effectiveness

Our service offerings

Leverage Axtria’s AI/ML-driven frameworks and multi-dimensional segmentation approaches to identify high-potential customer segments and institutions and interact with them through hyper-targeted messaging. Our solutions enable:

Accurate customer segmentation
Downstream processes
Increased engagement
Standardization of business process
Collaboration and transparency

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A single source of truth for employee roster and alignment data.

Intuitive outcomes to easily manage people and territories
Insights and real-time triggers at the point of decision making
Transparent and efficient management of placements
ZIP data validations and alignment audits to ensure accuracy of deliverables

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Life sciences companies are assessing their current call planning processes, creating a 360-degree customer view, and devising a strategy that enables them to tap into practitioners, non-prescribing influencers, and accounts in a synchronized way. Our solutions allow:

Collaboration across teams and channels
Multichannel call planning
Mobile accessibility for field productivity
Guardrails to maintain control and governance
Configurable business rules and approval processes to manage changes and their impact
Quality control reports to pinpoint issues in call plan generation

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Incentive compensation (IC) is a strategic tool used by life sciences companies for motivating the field to drive desired behavior and outcomes. Our solutions allow:

IC plan design and goal
Incentive plan simulations
Data management and plan administration
Reporting of sales team performance and plan effectiveness
Comprehensive auditing and history tracking capabilities

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Responsive-incentive-compensation-plan-to-motivate-and-reward-the-right-behaviors-and-outcomes

Deliver real-time field performance insights to make the sales reporting process easier, seamless, and exciting to drive the right sales force behavior through

Sales force strategy decisions with actionable insights
Location-based analytics
Role-specific field insights
Tracking the sales force effectiveness with a library
Mobile access for real-time analytics in the field

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Our engagement model

Consulting services

Strategic integrated solutions with agile, flexible, and scalable frameworks and and thought leadership.
Improved commercial outcomes, reduced costs, and better operational turnaround times.

Managed services

End-to-end business process management leveraging people, process, and platforms.
Bring industry best practices, cost savings, and create internal capacity for more value-add engagements.

Software as a service (SaaS)

Robust on-cloud, SaaS-based data to insights to operations with Axtria SalesIQ.
Platform driven business processes, self-service capability, and seamless technical support.

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