Sales force effectiveness (SFE): A strategic imperative
Life sciences companies are transforming their sales operations to:
- Understand the target HCP segments based on their prescribing criteria, content needs, and channel preferences.
- Optimize sales force size and structure to target physicians, institutions, and accounts.
- Motivate teams with the desired sales behaviors, right KPIs, incentives, and rewards.
- Leverage technology to transform sales operations to make real-time insights accessible to take the next best actions.
- Orchestrate a seamless customer experience between personal and non-personal promotional channels.
Companies leverage SFE solutions to create a highly informed and motivated sales force to deliver customer and commercial excellence.
Read Blog / Best Practices in Designing, Measuring and Optimizing Sales Effectiveness
Our service offerings
Our engagement model
- Strategic integrated solutions with agile, flexible, and scalable frameworks and and thought leadership.
- Improved commercial outcomes, reduced costs, and better operational turnaround times.
- End-to-end business process management leveraging people, process, and platforms.
- Bring industry best practices, cost savings, and create internal capacity for more value-add engagements.
Software as a service (SaaS)
- Robust on-cloud, SaaS-based data to insights to operations with Axtria SalesIQ.
- Platform driven business processes, self-service capability, and seamless technical support.
Ad hoc spend
Transparency and data access
helping them sell more and win more
role to drive growth