360-degree engagement for a personalized customer experience

    Timely meaningful interactions → Better customer experience → Appropriate treatment Rx → Better patient outcomes

    Customer 360

    customer360-analytics (1)

    Healthcare physicians (HCPs) are reserving in-person meetings for matters of the highest priority and prefer to communicate on their schedule and chosen medium. Pharma sales and marketing teams need to augment traditional engagement strategies with prompt, relevant, and consistent messaging through customer-preferred channels. Rich customer insights will help marketers to develop meaningful and personalized messages.

    Leverage customer footprints across multiple channels to accurately define and precisely target dynamic customer personas with distinct preferences, enabling reps to deliver the right message at the right time.

    Customer success

    • Higher engagement rates
    • A better customer experience
    • Improved brand adherence
    • Accelerated patient journey



    increase in treatment NRx



    customer net promoter score (NPS)



    email delivery rates



    increase in customer analytics productivity

    Solutions offered

    Digital metric

    Ensure engagement efficacy with the right metrics across each channel. Our pre-built library of extensive digital KPIs is designed to ensure thorough campaign planning, broadcast, and tracking.

    Digital engagement

    Engage contextually with customers, drive loyalty, and ensure successful campaigns by identifying their digital journey across various touchpoints.

    Digital optimization

    Approach customers strategically with Axtria’s digital marketing insights, optimized for the multichannel, multistakeholder digital market.

    360-degree data management

    Leverage in-house, traditional, and digital data sources to reveal the most accurate persona of customers, with 360 data management frameworks on cloud.

    Customer engagement

    Customer engagement levels across multiple promotional campaigns and generate an actionable engagement score to hyper-target opportunities and risks.

    Brand sentiment analysis

    Listen to customers’ voice on brands for informed marketing strategies by leveraging proprietary media channels, social chatter, and news data.

    Customer success stories

    Case Study

    Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management

    Case Study

    Axtria CustomerIQ™ Implementation To Support Business Decisions

    Case Study

    Expand Market Share With Right Customer Targeting

    Axtria research hub

    Industry Primer

    Omnichannel Customer Experience


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