Healthcare physicians (HCPs) are reserving in-person meetings for matters of the highest priority and prefer to communicate on their schedule and chosen medium. Pharma sales and marketing teams need to augment traditional engagement strategies with prompt, relevant, and consistent messaging through customer-preferred channels. Rich customer insights will help marketers to develop meaningful and personalized messages.
Leverage customer footprints across multiple channels to accurately define and precisely target dynamic customer personas with distinct preferences, enabling reps to deliver the right message at the right time.
- Higher engagement rates
- A better customer experience
- Improved brand adherence
- Accelerated patient journey
increase in treatment NRx
customer net promoter score (NPS)
email delivery rates
increase in customer analytics productivity
Ensure engagement efficacy with the right metrics across each channel. Our pre-built library of extensive digital KPIs is designed to ensure thorough campaign planning, broadcast, and tracking.
Engage contextually with customers, drive loyalty, and ensure successful campaigns by identifying their digital journey across various touchpoints.
Approach customers strategically with Axtria’s digital marketing insights, optimized for the multichannel, multistakeholder digital market.
360-degree data management
Leverage in-house, traditional, and digital data sources to reveal the most accurate persona of customers, with 360 data management frameworks on cloud.
Customer engagement levels across multiple promotional campaigns and generate an actionable engagement score to hyper-target opportunities and risks.
Brand sentiment analysis
Listen to customers’ voice on brands for informed marketing strategies by leveraging proprietary media channels, social chatter, and news data.