Axtria Customer 360: Customer Analytics and Insights, Account Dashboard

Customer 360

Healthcare physicians (HCPs) are reserving in-person meetings for matters of the highest priority and prefer to communicate on their schedule and chosen medium. Pharma sales and marketing teams need to augment traditional engagement strategies with prompt, relevant, and consistent messaging through customer-preferred channels. Rich customer insights will help marketers to develop meaningful and personalized messages.

Leverage customer footprints across multiple channels to accurately define and precisely target dynamic customer personas with distinct preferences, enabling reps to deliver the right message at the right time.

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Customer success

Higher engagement rates
A better customer experience
Improved brand adherence
Accelerated patient journey

increase in treatment NRx

customer net promoter score (NPS)

email delivery rates

increase in customer analytics productivity

Solutions offered

Digital metric

Ensure engagement efficacy with the right metrics across each channel. Our pre-built library of extensive digital KPIs is designed to ensure thorough campaign planning, broadcast, and tracking.

Digital engagement

Engage contextually with customers, drive loyalty, and ensure successful campaigns by identifying their digital journey across various touchpoints.

Digital optimization

Approach customers strategically with Axtria’s digital marketing insights, optimized for the multichannel, multistakeholder digital market.

360-degree data management

Leverage in-house, traditional, and digital data sources to reveal the most accurate persona of customers, with 360 data management frameworks on cloud.

Customer engagement

Customer engagement levels across multiple promotional campaigns and generate an actionable engagement score to hyper-target opportunities and risks.

Brand sentiment analysis

Listen to customers’ voice on brands for informed marketing strategies by leveraging proprietary media channels, social chatter, and news data.

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Customer success stories

Case Study

Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management

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Case Study

Axtria CustomerIQ™ Implementation To Support Business Decisions

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Case Study

Optimized HCP Targeting For A Consumer Health Company

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Axtria research hub

Blog

Omnichannel Customer Engagement in a Post-Cookie World: Strategies to Help Life Sciences Brands Stay Competitive

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Blog

Transforming Pharma With ChatGPT: Exploring The Future Of Sales, Marketing, And Customer Experience

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Blog

Customer 360

360-degree engagement for a personalized customer experience

Customer 360

Customer success