Strategy Consulting

Enhance business outcomes through strategic consulting

Architecting strategic, integrated solutions and leveraging data to shape decisions in real-time.

Operationalize data to enable confident strategic business decisions

As the volume of life sciences data continues to increase, analytics is the engine that will drive the future – demonstrating drug value, increasing promotion efficiency and effectiveness, and enhancing commercial advantages.

Through artificial intelligence (AI)-enabled technology and strategic consulting, companies are:

reaching the right market and customer
reaching and servicing the right patient with the right treatment at the right time
driving customer loyalty and return on investment (ROI)
accelerating sales growth

The life sciences and healthcare industries have harnessed the potential of data and data technology to cure and prevent diseases for a healthier future.

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Our partnership model

Through a high-touch engagement model, accelerate digital transformation, strategic
decisions, and precision execution.

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Our consulting services

Life sciences organizations collaborate with us to impact any stage of a company or product life cycle.

Select the product life cycle stage to get a glimpse into the solutions we provide to solve complex business challenges and seize strategic opportunities.

Sales

Time

Mapping of healthcare ecosystem (payers, providers, patients, and key opinion leaders)
Competitive insights, predictive risks, and opportunity tracking
Access to tools to provide payers with outcome measures supported by patient-level simulation
Establishing a data sourcing strategy and data model

Brand launch tracking through dashboards that monitor uptake and brand adoption
Monitoring promotional sensitivity (personal and non-personal promotions)
Patient journey, specialty pharmacy performance, and hub services tracking to reduce turnaround time
Monitoring field execution and targeting effectiveness

Sales and marketing data integration for modeling (marketing mix and omnichannel)
Sales force strategy assessment and commercial model design that is scalable, supports future indications, and aligns with the varying local market needs
Recommendations to enhance patient support programs to drive growth

Scenario analysis and associated LoE impact assessment
Pre-LoE assessment and planning to design LoE defense strategy to preserve brand equity and patient loyalty
Post-LoE multichannel promotional, partnership, and pricing strategy

Pre-launch/ clinical

Launch

Scale & management

Loss of exclusivity (LoE)

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Featured solutions

Omnichannel customer experience

Treat customer interactions in multiple channels as part of one unified customer journey for greater customer engagement and superior financial outcomes.

Applying AI/ML

The application of AI/ML in life sciences enables agility, efficiency, and transparency across every facet of commercial operations, eventually leading to better patient outcomes.

Motivated sales force

Life sciences organizations can achieve commercial success when their reps are adequately cared for with the right commercial planning, operations processes, and innovative approaches to sales force effectiveness.

Customer 360

Accurately define and precisely target dynamic customer personas with distinct preferences, enabling reps to deliver the right message at the right time through customer-preferred channels.

Marketing ROI

Leverage analytics to maximize return on marketing investment by predicting the best set of targeted tactics across multiple channels and customer personas for new, intermediate, and mature brands.