A modern multi-channel call planning solution to engage with the customer universe
With the advent of new digital channels, changing preferences for interaction, evolving physician affiliations, and shrinking rep access to physicians – improving customer experience has become a strategic imperative for life sciences companies. Companies that embrace multi-channel call planning to engage with practitioners and accounts will have a winning differentiation in a crowded marketplace.
Transform today’s sales rep to an “augmented sales rep” who is empowered with timely insights about each target physician and account. Train them to leverage AI-driven next-best actions to ultimately orchestrate a seamless experience across the entire customer base for last-mile execution of sales force effectiveness. Create a 360-degree customer view, manage affiliations, and devise a strategy that enables reps to engage practitioners, non-prescribing influencers, and accounts in a coordinated fashion.
Call planning capabilities
Multi-channel call plan generation
Design the optimal customer engagement plan to include rep-controlled non-personal channels like phone, email, and virtual meetings as well as personal channels for face-to-face calls.
Multi-channel call plan refinement
Give the sales team the opportunity to update call frequency, segment information, and channel preference with extensive configurability.
Quality control reports
Get detailed quality check reports to enable pinpointing of issues in call plan.
CRM system integration
Seamlessly connect call plan to execution systems
Manage call plan changes and their impact by configuring approval workflows, guardrails, and time windows.
Allow rep adjustments coordinated across sales teams
Critical business problems and value delivered
Driving sales efficiency through multi-channel call planning
Manage and execute MCCP processes across the globe to ensure access to real-time call plans, shorter call plan cycles, and greater ownership and compliance of the call plans
Increased efficiency and effectiveness of call plans
Ensure sales force access to call plans through the Axtria SalesIQTM call planning module, which supports account and physician level call plans development and roster changes during the feedback window.
Streamline end-to-end commercial operations
Ensure 100% payout, alignment and call plan accuracy, proprietary algorithm to generate multiple call plan scenarios and enhanced user experience across the footprint
Target list creation
Develop a systematic approach to create a target list for physician detailing by applying data analytics to extensive information sets. Leverage APLD and business rules to identify potential additional targets by disease state.