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Drive a true multi-channel call plan experience

Engage the right customer, at the right time, over the right channel.

A modern multi-channel call planning solution to engage with the customer universe

With the advent of new digital channels, changing preferences for interaction, evolving physician affiliations, and shrinking rep access to physicians – improving customer experience has become a strategic imperative for life sciences companies. Companies that embrace multi-channel call planning to engage with practitioners and accounts will have a winning differentiation in a crowded marketplace.

Transform today’s sales rep to an “augmented sales rep” who is empowered with timely insights about each target physician and account. Train them to leverage AI-driven next-best actions to ultimately orchestrate a seamless experience across the entire customer base for last-mile execution of sales force effectiveness. Create a 360-degree customer view, manage affiliations, and devise a strategy that enables reps to engage practitioners, non-prescribing influencers, and accounts in a coordinated fashion.


Download Case Study / Driving sales efficiency across digital and traditional channels through multi-channel call planning

Call planning capabilities

Critical business problems and value delivered 

Driving sales efficiency through multi-channel call planning

Manage and execute MCCP processes across the globe to ensure access to real-time call plans, shorter call plan cycles, and greater ownership and compliance of the call plans

Increased efficiency and effectiveness of call plans

Ensure sales force access to call plans through the Axtria SalesIQTM call planning module, which supports account and physician level call plans development and roster changes during the feedback window.

Streamline end-to-end commercial operations

Ensure 100% payout, alignment and call plan accuracy, proprietary algorithm to generate multiple call plan scenarios and enhanced user experience across the footprint

Target list creation

Develop a systematic approach to create a target list for physician detailing by applying data analytics to extensive information sets. Leverage APLD and business rules to identify potential additional targets by disease state.

Breadth of our experience

Clients consulted

11 out of top 20 pharma companies in the US

Therapeutic areas deployed

Including gastrointestinal, Dermatology, eye care, pain

Call plan deployed

Across traditional and specialty products


Territories with ROI/hybrid call plans

Cost reduction

Average reduction in total cost

Trained associates

Deepest bench of call planning trained talent in industry