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What are your digital transformation goals?

Is Digital Transformation just a buzzword and do you want to join the bandwagon OR do you want to create real value?

What-are-your-digital-transformation-goals
Infusing-digital-in-commercial-models

Infusing digital in commercial models to keep pace with clinical innovation

Digital technology is causing beneficial mutations in the life sciences industry, ushering in a new era of evolution. Data is making it possible! The pace of clinical innovation is accelerating through newer therapies and delivery systems with a record number of regulatory approvals and the time to redefine the commercial models to keep pace is now.

The digital transformation is already rolling. Defining goals to meet real-world digital objectives is critical, or else losing an uphill battle is on the cards!

Building blocks that define goals. Assess your current state!

Great feedback – not real-time

Multi-channel planning

Siloed products

Excel and SQL-based analytics

Traditional data sets

On premise

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Real-time market feedback

Omnichannel customer engagement

End-to-end integrated

AI-enabled analytics

Big data-enabled

Cloud native

Current

Cloud and software technology are enablers

3600 data is essential for decisions

Enterprise systems coming together

Innovation is constant

Customer engagement is omnichannel

Future

Digital is a culture

Evidence-driven transformation

Systems adaptive to stimulus

Innovation is sustainable

Customer is a part of the decision

Axtria’s digital transformation office

Whatever the current state of digital evolution, there’s always a ‘what’s next!’

Define vision and goal

Digital Transformation Office (DTO) to
produce a future state roadmap

Create

  • A current-state assessment – capabilities and enablers
  • Gap analysis by comparing to Axtria’s Digital Transformation framework
  • Future-state roadmap and definition of DTO to execute on the vision

Align

Future-state roadmap with business and
technology states and timelines

Current state

– Candid audit of digital capabilities and enablers
– People 101 for mindset to change


Document current state

  • Need for change – customer need, evolution, competition
  • What is working well, what isn’t, and why

Evaluate

Requirements and best-practices using Axtria’s framework


Roadmap to create the future state and way forward

  • Gaps – current and need
  • Current state and to-be state

Future state

Implementation and change management


Socialize and align

  • Transparency, communication, outcome
  • Hand-hold, scale, consistency of implementation, long-term benefits

Axtria’s digital transformation ecosystem provides the ability to engage as per need!

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Intelligent sales planning and operations

  • Integrated end-to-end sales operations
  • Rep mindset and motivation
  • Reporting
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Analytics industrialization

  • Workbench
  • Asset library
  • Integration with consuming apps
  • Portal
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Omni-channel customer experience

  • NBA for reps & marketing techs
  • Customer (provider, patient, payer) journey
    mapping and analytics, and channel orchestration.
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Cloud information management

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Data ingestion and onboarding

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Quality and processing

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Business rules management system

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Catalog and lineage

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Administration and governance

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Information portal

Digital transformation resources

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Stakeholder life-changes

Transformation means change! Everyone’s life will change. Our experience helps change management and future normalization.

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Playbooks

From changes in data to insights to planning to operations,
succinct playbooks help drive transparency to change.

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CoEs

Digital transformation CoEs constantly work to calibrate
roadmaps and include innovation.

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Use case libraries

A crawl-walk-run runbook for data, customer, home office, and sales rep journeys.

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Business rules libraries

A ‘drag and drop’ set of business rules helps accelerate
outcomes. Building libraries provides a level of automation
to managed services.