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    What are your digital transformation goals?

    Is Digital Transformation just a buzzword and do you want to join the bandwagon OR do you want to create real value?

    Infusing-digital-in-commercial-models

    Infusing digital in commercial models to keep pace with clinical innovation

    Digital technology is causing beneficial mutations in the life sciences industry, ushering in a new era of evolution. Data is making it possible! The pace of clinical innovation is accelerating through newer therapies and delivery systems with a record number of regulatory approvals and the time to redefine the commercial models to keep pace is now.

    The digital transformation is already rolling. Defining goals to meet real-world digital objectives is critical, or else losing an uphill battle is on the cards!

    Building blocks that define goals. Assess your current state!

    Great feedback – not real-time

    Multi-channel planning

    Siloed products

    Excel and SQL-based analytics

    Traditional data sets

    On premise

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    Real-time market feedback

    Omnichannel customer engagement

    End-to-end integrated

    AI-enabled analytics

    Big data-enabled

    Cloud native

    Current

    Cloud and software technology are enablers

    360o data is essential for decisions

    Enterprise systems coming together

    Innovation is constant

    Customer engagement is omnichannel

    Future

    Digital is a culture

    Evidence-driven transformation

    Systems adaptive to stimulus

    Innovation is sustainable

    Customer is a part of the decision

    Axtria’s digital transformation office

    Whatever the current state of digital evolution, there’s always a ‘what’s next!’

    Define vision and goal

    Digital Transformation Office (DTO) to
    produce a future state roadmap

    Create

    • A current-state assessment – capabilities and enablers
    • Gap analysis by comparing to Axtria’s Digital Transformation framework
    • Future-state roadmap and definition of DTO to execute on the vision

    Align

    Future-state roadmap with business and
    technology states and timelines

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    Current state

    - Candid audit of digital capabilities and enablers
    – People 101 for mindset to change


    Document current state

    • Need for change – customer need, evolution, competition
    • What is working well, what isn’t, and why
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    Evaluate

    Requirements and best-practices using Axtria’s framework


    Roadmap to create the future state and way forward

    • Gaps – current and need
    • Current state and to-be state
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    Future state

    Implementation and change management


    Socialize and align

    • Transparency, communication, outcome
    • Hand-hold, scale, consistency of implementation, long-term benefits

    Axtria’s digital transformation ecosystem provides the ability to engage as per need!

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    Intelligent sales planning and operations
    • Integrated end-to-end sales operations
    • Rep mindset and motivation
    • Reporting
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    Analytics industrialization
    • Workbench
    • Asset library
    • Integration with consuming apps
    • Portal
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    Omni-channel customer experience
    • NBA for reps & marketing techs
    • Customer (provider, patient, payer) journey mapping and analytics, and channel orchestration.
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    Cloud information management

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    Data ingestion and onboarding

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    Quality and processing

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    Business rules management system

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    Catalog and lineage

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    Administration and governance

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    Information portal

    Digital transformation resources

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    Stakeholder life-changes

    Transformation means change! Everyone’s life will change. Our experience helps change management and future normalization.

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    Playbooks

    From changes in data to insights to planning to operations,succinct playbooks help drive transparency to change.

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    CoEs

    Digital transformation CoEs constantly work to calibrateroadmaps and include innovation.

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    Use case libraries

    A crawl-walk-run runbook for data, customer, home office, and sales rep journeys.

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    Business rules libraries

    A ‘drag and drop’ set of business rules helps accelerateoutcomes. Building libraries provides a level of automationto managed services.

    Axtria research hub

    White Paper

    The Future Of The Pharma Commercial Model - Embracing The Customer Experience

    Report

    The Power Of Digital Technologies In Transforming Clinical Trials

    White Paper

    Importation Of Drugs Is Back Again On The Pharma Public Policy Table – A Short Commentary

    Customer success stories

    Case Study

    Up To 10% Higher Return On Investment (ROI) From An Omnichannel-Led Digital Engagement For A Top Ten Pharma

    Case Study

    A Custom-Built Hierarchy Management System To Facilitate On-Demand Commercial Analytics And AI/ML Models

    Case Study

    Driving Sales Efficiency Across Digital And Traditional Channels Through Multi-Channel Call Planning