Digital Transformation
![What-are-your-digital-transformation-goals-1](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/What-are-your-digital-transformation-goals-1.jpg?width=676&height=468&name=What-are-your-digital-transformation-goals-1.jpg)
What are your digital transformation goals?
Is Digital Transformation just a buzzword and do you want to join the bandwagon OR do you want to create real value?
![Infusing-digital-in-commercial-models](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Infusing-digital-in-commercial-models.jpg?width=587&height=411&name=Infusing-digital-in-commercial-models.jpg)
Infusing digital in commercial models to keep pace with clinical innovation
Digital technology is causing beneficial mutations in the life sciences industry, ushering in a new era of evolution. Data is making it possible! The pace of clinical innovation is accelerating through newer therapies and delivery systems with a record number of regulatory approvals and the time to redefine the commercial models to keep pace is now.
The digital transformation is already rolling. Defining goals to meet real-world digital objectives is critical, or else losing an uphill battle is on the cards!
Building blocks that define goals. Assess your current state!
Great feedback – not real-time
Multi-channel planning
Siloed products
Excel and SQL-based analytics
Traditional data sets
On premise
![Group-47175 (1)](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Group-47175%20(1).png?width=383&height=383&name=Group-47175%20(1).png)
Real-time market feedback
Omnichannel customer engagement
End-to-end integrated
AI-enabled analytics
Big data-enabled
Cloud native
Current
Cloud and software technology are enablers
360o data is essential for decisions
Enterprise systems coming together
Innovation is constant
Customer engagement is omnichannel
Future
Digital is a culture
Evidence-driven transformation
Systems adaptive to stimulus
Innovation is sustainable
Customer is a part of the decision
Axtria’s digital transformation office
Whatever the current state of digital evolution, there’s always a ‘what’s next!’
Define vision and goal
Digital Transformation Office (DTO) to
produce a future state roadmap
Create
- A current-state assessment – capabilities and enablers
- Gap analysis by comparing to Axtria’s Digital Transformation framework
- Future-state roadmap and definition of DTO to execute on the vision
Align
Future-state roadmap with business and
technology states and timelines
![Group-47448 (1)](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Group-47448%20(1).png?width=140&height=140&name=Group-47448%20(1).png)
Current state
- Candid audit of digital capabilities and enablers
– People 101 for mindset to change
Document current state
- Need for change – customer need, evolution, competition
- What is working well, what isn’t, and why
![Group-47451](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Group-47451.png?width=140&height=140&name=Group-47451.png)
Evaluate
Requirements and best-practices using Axtria’s framework
Roadmap to create the future state and way forward
- Gaps – current and need
- Current state and to-be state
![Group-47452](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Group-47452.png?width=140&height=140&name=Group-47452.png)
Future state
Implementation and change management
Socialize and align
- Transparency, communication, outcome
- Hand-hold, scale, consistency of implementation, long-term benefits
Axtria’s digital transformation ecosystem provides the ability to engage as per need!
![Axtria-SalesIQ-logo](https://www.axtria.com/hs-fs/hubfs/Axtria-Diversity/Medical-devices-differentiators/Axtria-SalesIQ-logo.png?width=443&height=69&name=Axtria-SalesIQ-logo.png)
Intelligent sales planning and operations
- Integrated end-to-end sales operations
- Rep mindset and motivation
- Reporting
![AXTRIA_INSIGHTSMAX_PRODUCT_LOGO](https://www.axtria.com/hs-fs/hubfs/AXTRIA_INSIGHTSMAX_PRODUCT_LOGO.png?width=1520&height=210&name=AXTRIA_INSIGHTSMAX_PRODUCT_LOGO.png)
Analytics industrialization
- Workbench
- Asset library
- Integration with consuming apps
- Portal
![AXTRIA_CUSTOMERIQ_PRODUCT](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/header/AXTRIA_CUSTOMERIQ_PRODUCT.png?width=205&height=28&name=AXTRIA_CUSTOMERIQ_PRODUCT.png)
Omni-channel customer experience
- NBA for reps & marketing techs
- Customer (provider, patient, payer) journey mapping and analytics, and channel orchestration.
![Axtria-DataMAx-Logo](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Axtria-DataMAx-Logo.png?width=1153&height=168&name=Axtria-DataMAx-Logo.png)
Cloud information management
![Group-47269](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Group-47269.png?width=50&height=50&name=Group-47269.png)
Data ingestion and onboarding
![Group-47236](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Group-47236.png?width=50&height=50&name=Group-47236.png)
Quality and processing
![Group-47234](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Group-47234.png?width=50&height=50&name=Group-47234.png)
Business rules management system
![Group-47272](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Group-47272.png?width=50&height=50&name=Group-47272.png)
Catalog and lineage
![Group-47274](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Group-47274.png?width=50&height=50&name=Group-47274.png)
Administration and governance
![Group-47276](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Group-47276.png?width=50&height=50&name=Group-47276.png)
Information portal
Digital transformation resources
![Digital-transformation-resources-bg-1](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Digital-transformation-resources-bg-1.png?width=380&height=380&name=Digital-transformation-resources-bg-1.png)
![Group-47426](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Group-47426.png?width=140&height=140&name=Group-47426.png)
Stakeholder life-changes
Transformation means change! Everyone’s life will change. Our experience helps change management and future normalization.
![Group-47433](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Group-47433.png?width=140&height=140&name=Group-47433.png)
Playbooks
From changes in data to insights to planning to operations,succinct playbooks help drive transparency to change.
![Group-47429](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Group-47429.png?width=140&height=140&name=Group-47429.png)
CoEs
Digital transformation CoEs constantly work to calibrateroadmaps and include innovation.
![Group-47434](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Group-47434.png?width=140&height=140&name=Group-47434.png)
Use case libraries
A crawl-walk-run runbook for data, customer, home office, and sales rep journeys.
![Group-47428](https://www.axtria.com/hs-fs/hubfs/Axtria-2023/solutions/Group-47428.png?width=140&height=140&name=Group-47428.png)
Business rules libraries
A ‘drag and drop’ set of business rules helps accelerateoutcomes. Building libraries provides a level of automationto managed services.