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Get your medical affairs strategy right!

Reinforce the medical affairs game plan to align with HCPs, patients, payers, and regulatory authorities.

Get your medical affairs strategy right

Align | Enable | Strategize
Make medical affairs the
“Face of the company”

Empowering medical affairs teams to generate value for internal and external stakeholders

Align Enable Strategize Make medical affairs the Face of the company

The role of Medical Affairs continues to evolve along with the regulatory landscape of the life sciences industry. Medical Affairs is now a crucial function devoted to disseminating scientific information. The growth of these teams has allowed more free-flowing communication to take place between healthcare providers and the life sciences companies.

Physicians and other HCPs desire more in-depth scientific knowledge about the company’s products. Medical Science Liaison (MSL) work throughout the product’s lifecycle, acting as scientific communicators and resources within the medical community as well as scientific experts to internal teams. This has increased the responsibility of the MSLs. Hence, it is essential for life science organizations to build a strategy to empower medical teams to engage effectively with stakeholders.

Axtria can transition your medical affairs team to a new strategic role within the organization so that you can

AUTHENTICATE Evidence
AUTHENTICATE
Evidence
  • Integrated evidence planning
  • Advanced analytics (including RWE)
  • Phase IIIB/IV trials
  • Collaborative research
  • Publications
PROVIDE Easy access to treatment
PROVIDE
Easy access to treatment
  • Value data generation
  • Value-based field medical
  • Patient-facing activities
STRATEGIZE Medical affairs
STRATEGIZE
Medical affairs
  • Medical strategy
  • Talent and capabilities
  • Performance management
ENGAGE Stakeholders
ENGAGE
Stakeholders
  • Stakeholder management
  • Field medical
  • Medical information
  • Events and congresses
  • Medical education and grants

Read Case Study / Actionable Insights To Brand Teams Through Text Mining And Sentiment Analysis – Global Top 5 Pharma

Axtria’s medical expert 360 – a revolutionary platform to gain insights across medical affairs spectrum

Data-driven insights to make stakeholder interactions personalized and effective

BETTER INTERACTION

BETTER INTERACTION

recommendations based on the HCP/KOL’s publication interest, citation and congress details

PROVIDER AFFILIATION

PROVIDER AFFILIATION

number of national, regional and local KOLs and/or influencers

PUBLICATION PLAN

PUBLICATION PLAN

for targeted disease market shaping and product trials

TREND ANALYSIS

TREND ANALYSIS

allows for comparing specific initiatives that respond well to be replicated to other regions and territories

SENTIMENT ANALYSIS

SENTIMENT ANALYSIS

provides a view of the provider’s interest on topics based on Positive, Neutral and Negative ratings

medical affairs spectrum

Customer success stories

Recalibrate Your Commercial Model For Digital HCP Engagement

Recalibrate Your Commercial Model For Digital HCP Engagement

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Mining Unstructured Data Using NLP And ML To Improve Quality Of Patient Care

Mining Unstructured Data Using NLP And ML To Improve Quality Of Patient Care

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Actionable Insights To Brand Teams Through Text Mining And Sentiment Analysis – Global Top 5 Pharma

Actionable Insights To Brand Teams Through Text Mining And Sentiment Analysis – Global Top 5 Pharma

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