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    Get your medical affairs strategy right!

    Reinforce the medical affairs game plan to align with HCPs, patients, payers, and regulatory authorities.

    Align | Enable | Strategize Make medical affairs the “Face of the company”

    Empowering medical affairs teams to generate value for internal and external stakeholders

    Align-Enable-Strategize-Make-medical-affairs-the-Face-of-the-company (1)

    The role of Medical Affairs continues to evolve along with the regulatory landscape of the life sciences industry. Medical Affairs is now a crucial function devoted to disseminating scientific information. The growth of these teams has allowed more free-flowing communication to take place between healthcare providers and the life sciences companies.

    Physicians and other HCPs desire more in-depth scientific knowledge about the company’s products. Medical Science Liaison (MSL) work throughout the product’s lifecycle, acting as scientific communicators and resources within the medical community as well as scientific experts to internal teams. This has increased the responsibility of the MSLs. Hence, it is essential for life science organizations to build a strategy to empower medical teams to engage effectively with stakeholders.

    Axtria can transition your medical affairs team to a new strategic role within the organization so that you can

    AUTHENTICATE-Evidence (1)

    AUTHENTICATE
    Evidence

    • Integrated evidence planning
    • Advanced analytics (including RWE)
    • Phase IIIB/IV trials
    • Collaborative research
    • Publications
    PROVIDE-Easy-access-to-treatment

    PROVIDE
    Easy access to treatment

    • Value data generation
    • Value-based field medical
    • Patient-facing activities
    STRATEGIZE-Medical-affairs

    STRATEGIZE
    Medical affairs

    • Medical strategy
    • Talent and capabilities
    • Performance management
    ENGAGE-Stakeholders

    ENGAGE
    Stakeholders

    • Stakeholder management
    • Field medical
    • Medical information
    • Events and congresses
    • Medical education and grants

    Axtria’s medical expert 360 – a revolutionary platform to gain insights across medical affairs spectrum

    Data-driven insights to make stakeholder interactions personalized and effective

    BETTER-INTERACTION (1)

    BETTER INTERACTION

    recommendations based on the HCP/KOL’s publication interest, citation and congress details

    PROVIDER-AFFILIATION

    PROVIDER AFFILIATION

    number of national, regional and local KOLs and/or influencers

    PUBLICATION-PLAN

    PUBLICATION PLAN

    for targeted disease market shaping and product trials

    TREND-ANALYSIS

    TREND ANALYSIS

    allows for comparing specific initiatives that respond well to be replicated to other regions and territories

    SENTIMENT-ANALYSIS

    SENTIMENT ANALYSIS

    provides a view of the provider’s interest on topics based on Positive, Neutral and Negative ratings

    medical-affairs-spectrum (1)

    Customer success stories

    Case Study

    Actionable Insights On Procedures For A Global Top 10 Company In The Cardiovascular Market

    Case Study

    Actionable Insights To Brand Teams Through Text Mining And Sentiment Analysis – Global Top 5 Pharma

    Case Study

    Predictive Analytics For A Healthcare Company To Improve Patient Care