Medical Affairs
Get your medical affairs strategy right!
Reinforce the medical affairs game plan to align with HCPs, patients, payers, and regulatory authorities.
Align | Enable | Strategize
Make medical affairs the
“Face of the company”
Empowering medical affairs teams to generate value for internal and external stakeholders
The role of Medical Affairs continues to evolve along with the regulatory landscape of the life sciences industry. Medical Affairs is now a crucial function devoted to disseminating scientific information. The growth of these teams has allowed more free-flowing communication to take place between healthcare providers and the life sciences companies.
Physicians and other HCPs desire more in-depth scientific knowledge about the company’s products. Medical Science Liaison (MSL) work throughout the product’s lifecycle, acting as scientific communicators and resources within the medical community as well as scientific experts to internal teams. This has increased the responsibility of the MSLs. Hence, it is essential for life science organizations to build a strategy to empower medical teams to engage effectively with stakeholders.
Axtria can transition your medical affairs team to a new strategic role within the organization so that you can
AUTHENTICATE
Evidence
- Integrated evidence planning
- Advanced analytics (including RWE)
- Phase IIIB/IV trials
- Collaborative research
- Publications
PROVIDE
Easy access to treatment
- Value data generation
- Value-based field medical
- Patient-facing activities
STRATEGIZE
Medical affairs
- Medical strategy
- Talent and capabilities
- Performance management
ENGAGE
Stakeholders
- Stakeholder management
- Field medical
- Medical information
- Events and congresses
- Medical education and grants
Read Case Study / Actionable Insights To Brand Teams Through Text Mining And Sentiment Analysis – Global Top 5 Pharma
Axtria’s medical expert 360 – a revolutionary platform to gain insights across medical affairs spectrum
Data-driven insights to make stakeholder interactions personalized and effective
BETTER INTERACTION
recommendations based on the HCP/KOL’s publication interest, citation and congress details
PROVIDER AFFILIATION
number of national, regional and local KOLs and/or influencers
PUBLICATION PLAN
for targeted disease market shaping and product trials
TREND ANALYSIS
allows for comparing specific initiatives that respond well to be replicated to other regions and territories
SENTIMENT ANALYSIS
provides a view of the provider’s interest on topics based on Positive, Neutral and Negative ratings
Customer success stories
Recalibrate Your Commercial Model For Digital HCP Engagement
Mining Unstructured Data Using NLP And ML To Improve Quality Of Patient Care
Actionable Insights To Brand Teams Through Text Mining And Sentiment Analysis – Global Top 5 Pharma