Unleash marketing ROI with stronger customer reach and engagement

    Plan, deploy, and measure customer-focused promotional strategies to drive multichannel synergies and maximize returns on marketing investments.

    Marketing ROI

    Marketing-ROI-Analytics (1)

    Marketing strategies are evolving fast with volatile customer preferences across numerous digital channels. Brand leaders need predictive analytics solutions to smartly plan, execute, and evaluate marketing campaigns backed by accurate channel-wise intelligence for optimal budget allocation. Digital marketing data varies in granularity, is challenging to harness, and needs robust data management to precisely derive actionable marketing insights.

    By successfully deploying data-driven and tested promotional strategies, pharma brand leaders can expand market reach and gain a higher marketing return on investment (ROI) for products spread across the commercialization life cycle. Enable maximized returns on marketing investment by predicting the best set of targeted tactics across multiple channels and customer personas for new, intermediate, and matured brands.

    Learn more about Axtria’s point of view on the evolution and future of promotional measurement and planning.



    increase in promotions ROI


    YoY channel ROI


    increase in multichannel
    marketing ROI


    incremental brand
    sales across channels

    Solutions offered

    Marketing-mix modeling

    Optimize budget allocation and drive promotions ROI. ML-based models can forecast the sales impact of multiple channels with data from 40+ channel partners.

    Marketing dynamics

    Drive marketing ROI by accounting for channel-stakeholder interactions to ensure well-planned campaigns.

    Spend analytics

    Simulate sales under multiple scenarios, optimize channel-wise budget allocations, and measure promotion response to maximize marketing ROI.

    Customer interaction

    Increase brand relevance and maximize sales potential with tailored engagement across customer touchpoints. Such precision amplifies brand adoption and loyalty, leading to higher ROI.

    Brand portfolio intelligence

    Execute insight-driven brand decisions by simulating market scenarios, customer preferences, and competitor tactics for strategized campaigns and favorable returns.

    Axtria research hub


    Unlocking Promotional Success: Insights from 140+ Marketing Mix Studies


    Avoidable Pitfalls in Next Best Action Performance


    Evolution of Marketing-Mix Methodologies to Account for Managed Care Dynamics

    Customer success stories

    Case Study

    Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management

    Case Study

    Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

    Case Study

    Maximizing Marketing ROI For A Global Pharma Company Using Market Mix Modeling