Driving digital transformation for SMB life science organizations
Small and Medium Business (SMB) pharmaceutical organizations need to compete in the same market as bigger pharmaceuticals. Hence, they need to be able to readily access all commercial data and generate commercial insights at all drug commercialization stages. Currently, SMB life sciences organizations are struggling to derive actionable insights from the volume and variety of commercial data sources such as prescription (Rx), claims, field sales, and charge-back/rebate. In the highly competitive and rapidly evolving industry landscape, they cannot afford to have data silos and sub-optimal decision making. Aligning metrics and empowering sales teams to reach the right customers through effective sales planning is key to every SMB’s success.
Compete with big pharma
Volume & variety of commercial data
Technology investments and maintenance
Pre-built and customized reports and analytics
Axtria understands SMB life sciences organizations’ data management and analytics needs and the challenges to bring it all together.
Read Blog / Why Should Small And Medium Pharma Companies Move Away From Point-Solutions? – Part 1
Read Blog / Why Should Small And Medium Pharma Companies Move Away From Point-Solutions? – Part 2
Enabling data-driven decision making for SMBs
Roadmap to setup and scale commercial data management and operations
What data is needed to achieve the business objectives and how best can the data be put to use?
Initial IT setup and onboard new data sources
ONBOARD SALES TEAMS
How to enable collaboration across field teams and channels to drive sales productivity?
Leverage insights faster to understand patient behavior and stay ahead of competition
Commercial data management solution
Data strategy consultation
REQUIRED IT CAPABILITIES
What are the privileged assets and unique competencies needed to support the strategy
Digitize and integrate sales planning and operations
DATA TO INSIGHTS JOURNEY
How to deploy and maintain the data management solution to process data feeds and enable reporting?
Enabling advanced analytics
Axtria’s integrated commercial data and analytics solutions for SMBs
Axtria DataMAxTM for SMBs is a next-generation on-cloud, SaaS-based data to insights platform. Be it at the onset of the commercial data and analytics journey or solutions implemented in silos catering to different business functions, Axtria’s solutions can help SMB life sciences organizations to build an integrated commercial data and analytics ecosystem.
Tailored for SMBs
Data strategy and consulting
- As-is and To-be analysis to define data needs for business areas
- Processes and policies for federated data and architecture governance
- Optimized IT roadmap with tools and technology recommendations
Commercial data managment
- End-to-end data to insights platform to ingest, onboard, process and integrate commercial data across business functions
- In-house MDM lite solutions reducing dependency on expensive third-party MDM tools
Field & brand reporting
- Out-of-the-box and customizable reports and dashboards across field reporting brand reporting, market access, patient services, customer and patient 360
Sales planning and operations
- Single solution across organization for effective call planning, roster management and territory alignment
- Identifying high-potential customers with targeted messaging across relevant segments
- Delivering real-time insights for evaluating field performance
- Enabling data scientists to for market mix modeling, forecasting, ROI analysis, and promotion response modeling, etc.
- Pre-built connectors, reusable analytical modules, and the ability to perform all kinds of pre-launch and post-launch analytics
Smart data operations
- SLA-driven white-glove data operations service for ongoing data management needs with a cross-functional team of commercial pharma business experts as well as data and analytics technology experts