Emerging Pharma

Driving digital transformation for Emerging Pharma life science organizations

Emerging Pharma organizations need to compete in the same market as bigger pharmaceuticals. Hence, they need to be able to readily access all commercial data and generate commercial insights at all drug commercialization stages. Currently, SMB life sciences organizations are struggling to derive actionable insights from the volume and variety of commercial data sources such as prescription (Rx), claims, field sales, and charge-back/rebate. In the highly competitive and rapidly evolving industry landscape, they cannot afford to have data silos and sub-optimal decision making. Aligning metrics and empowering sales teams to reach the right customers through effective sales planning is key to every Emerging Pharma success.

Compete with big pharma

Volume & variety of commercial data

Technology investments and maintenance

Pre-built and customized reports and analytics

Axtria understands Emerging Pharma life sciences organizations’ data management and analytics needs and the challenges to bring it all together.

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Enabling data-driven decision making for Emerging Pharma

Roadmap to setup and scale commercial data management and operations

OPPORTUNITY

What data is needed to achieve the business objectives and how best can the data be put to use?

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Data strategy consultation

REQUIRED IT CAPABILITIES

What are the privileged assets and unique competencies needed to support the strategy

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Initial IT setup and onboard new data sources

ONBOARD SALES TEAMS

How to enable collaboration across field teams and channels to drive sales productivity?

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Digitize and integrate sales planning and operations

DATA TO INSIGHTS JOURNEY

How to deploy and maintain the data management solution to process data feeds and enable reporting?

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Commercial data management solution

DATA-DRIVEN DECISIONS

Leverage insights faster to understand patient behavior and stay ahead of competition

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Enabling advanced analytics

Axtria’s integrated commercial data and analytics solutions for Emerging Pharma

Axtria DataMAx^TM for Emerging Pharma is a next-generation on-cloud, SaaS-based data to insights platform. Be it at the onset of the commercial data and analytics journey or solutions implemented in silos catering to different business functions, Axtria’s solutions can help Emerging Pharma life sciences organizations to build an integrated commercial data and analytics ecosystem.

Tailored for SMBs

Modular Solutions

Preferred Partner

Data strategy and consulting

As-is and To-be analysis to define data needs for business areas
Processes and policies for federated data and architecture governance
Optimized IT roadmap with tools and technology recommendations

Commercial data managment

End-to-end data to insights platform to ingest, onboard, process and integrate commercial data across business functions
In-house MDM lite solutions reducing dependency on expensive third-party MDM tools

Field & brand reporting

Out-of-the-box and customizable reports and dashboards across field reporting brand reporting, market access, patient services, customer and patient 360

Sales planning and operations

Single solution across organization for effective call planning, roster management and territory alignment
Identifying high-potential customers with targeted messaging across relevant segments
Delivering real-time insights for evaluating field performance

Advanced analytics

Enabling data scientists to for market mix modeling, forecasting, ROI analysis, and promotion response modeling, etc.
Pre-built connectors, reusable analytical modules, and the ability to perform all kinds of pre-launch and post-launch analytics

Smart data operations

SLA-driven white-glove data operations service for ongoing data management needs with a cross-functional team of commercial pharma business experts as well as data and analytics technology experts