New Commercial Models
New commercial models for real-world complexities
A patient-first and customer-centric AI/ML design thinking for the right commercial structure.
New commercial models
With changing customer preferences, rise in specialty pharma, and increasing patient focus, pharma sales effectiveness continuously demands a refreshed perspective. In addition, market uncertainties are exposing businesses to unprecedented commercial shocks. To drive commercial success, companies need to adapt to real-world complexities to proactively future-proof commercial strategies.
AI/ML-driven, patient-forward, and omnichannel commercial model design frameworks can quickly adapt to business complexities and recommend automated next best actions.
AI/ML-driven solution applications
Guiding principles for a unique commercial model design
Omnichannel experience
Customer-centric patient-first approach.
Strategic alignment
Portfolio alignment to customer, therapy, or sales strategy.
Adaptability
Future indications-based scalability and responsiveness.
People
Clarity of role between sales reps and other office/patient support roles.
Span of control
Geography, customer, and production scope-based optimization.
Proven capabilities across life sciences companies
Omnichannel call planning model for a global life sciences company
Models to optimize resource planning for HCPs based on their segmentation, sales potential, and rep workload capacity.
Omnichannel orchestration for a top biopharma company
Models to design the next best customer interaction to maximize engagement and performance.
Commercial model design for an oncology brand with multiple tumor indications
Customer success stories
Rebuilding The Commercial Data Environment To Enhance Bu ...
Automated Email Campaigns Support The Patient Assistance ...
Orphan Drug Commercialization For An SMB Pharma Organiza ...