New Commercial Models
New commercial models
With changing customer preferences, rise in specialty pharma, and increasing patient focus, pharma sales effectiveness continuously demands a refreshed perspective. In addition, market uncertainties are exposing businesses to unprecedented commercial shocks. To drive commercial success, companies need to adapt to real-world complexities to proactively future-proof commercial strategies.
AI/ML-driven, patient-forward, and omnichannel commercial model design frameworks can quickly adapt to business complexities and recommend automated next best actions.
AI/ML-driven solution applications
Guiding principles for a unique commercial model design
Customer-centric patient-first approach.
Portfolio alignment to customer, therapy, or sales strategy.
Future indications-based scalability and responsiveness.
Clarity of role between sales reps and other office/patient support roles.
Span of control
Geography, customer, and production scope-based optimization.
Proven capabilities across life sciences companies
Omnichannel call planning model for a global life sciences company
Models to optimize resource planning for HCPs based on their segmentation, sales potential, and rep workload capacity.
Omnichannel orchestration for a top biopharma company
Models to design the next best customer interaction to maximize engagement and performance.