All-round-marketing-effectiveness-with-customer-focussed

    All-round marketing effectiveness with customer-focus

    Data > Insights > Planning > Operation > Measurement

    Marketing effectiveness

    The customer is one of the most effervescent/interesting personas in the healthcare ecosystem. Most performance metrics for all life sciences companies directly rely on grabbing the physician’s (HCP) attention and effectively communicating product and treatment benefits. If the HCP is convinced of a product, they will prescribe the treatment to the appropriate patient populations, increasing brand sales and improving patient health.

    With virtual channels gaining momentum, life sciences marketing and brand leaders are rapidly transforming their promotions strategies. They are focusing intensely on a 360-degree understanding of the customer, accommodating a preferred mix of digital and face-to-face channels for communications, evaluating brand performance to design impactful strategies, and effectively measuring marketing return on investment (ROI) to stay true to the ground reality.

    Axtria’s suite of marketing effectiveness solutions covers all areas of interest to ensure high-impact brand affinity throughout the product lifecycle.

    Integrated products and services to deliver rewarding marketing effectiveness

    Enhanced promotions ROI and brand affinity

    Pharmaceutical
    company

    Axtria
    CustomerIQ™

    • Data Console App
    • Visual Analytics App
    • Triggers App
    • Promo-Investment App
    • Campaign Management App
    • ROI Analyzer App

    Providers

    Policy makers

    Payer

    Patient

    Axtria InsightsMAxTM


    Axtria DataMAxTM

    • Field Excellence
    • NPP Interactions
    • Seminars
    • Patient Engagement
    • Advocacy Groups
    • Digital
    Pharmaceutical-company

    Pharmaceutical
    company

    AI/ML Marketing
    Effectiveness Solutions

    • 360-degree Digital Engagement
    • Customer 360 Data Management
    • Channel Design & Management
    • Promotion Design
    • Marketing Mix Modelling
    • AI-based Campaign Intelligence
    • Spend Analytics
    • Brand Portfolio Intelligence
    • Brand Sentiment Analysis
    • Brand Performance Measurement

    Providers

    Policy makers

    Payer

    Patient

    Proven solutions for all promo-effectiveness needs

    Customer 360 Analytics

    Customer 360 analytics leverages customer footprints across multiple channels to accurately define and precisely target dynamic customer personas with distinct preferences, enabling reps to deliver the right message at the right time.

    Channel Design & Management

    AI-driven channel design and management analytics solutions harness multichannel customer and promotions data for unified and actionable intelligence on channel tracking KPIs.

    Brand Analytics

    Sophisticated brand analytics solutions provide a holistic marketing framework for overall brand strategy planning and evaluation, allowing for corrective action.

    Marketing ROI Analytics

    Marketing ROI Analytics enable maximized returns on marketing investment by predicting the best set of targeted tactics across multiple channels and customer personas for new, intermediate, and matured brands.

    Customer success stories

    Case Study

    Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management

    Case Study

    Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

    Case Study

    Maximizing Marketing ROI For A Global Pharma Company Using Market Mix Modeling