HEOR Value Demonstration and Evidence Generation Challenges
Interest in the field of health economics and outcomes research (HEOR) has grown exponentially as healthcare systems seek to provide the best possible health outcomes at affordable costs.
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Specialty Pharmacy Data Value Management
Contracted specialty pharmacies and hubs provide patient status and dispensing data to the manufacturer. Integration of patient statuses and dispense datasets provide a 360 patient view capable of informing a manufacturer’s patient engagement functions, payer insights, and field reimbursement teams.
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Do Pharma Companies Need To Rethink Their Sales Operations Design?
The COVID-19 pandemic has brought about many long-term changes to the pharma industry. One area that has seen effects directly caused by COVID-19 has been in sales operations design, management, and engagement with customers due to increased access restrictions of sales reps to physicians.
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Why The COVID-19 Recession Is Different And More Dangerous Than The Great Recession
The need for empirical analysis of these dynamics is critical to the successful operation of pharma companies. Pharma executives need to take note and accordingly make plans not only to mitigate adverse effects on their business but also and more importantly, for the patients they serve.
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