The Future Of The Pharma Commercial Model – Embracing The Customer Experience
This white paper asserts that enabling a positive customer experience for providers and patients will increase loyalty, improve adherence, and drive higher commercial success. In this white paper, the authors have defined healthcare providers (HCPs) as the customer.
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The Augmented Rep: A Practical Field Force Guide For Omnichannel
In this white paper, Reuters Events Pharma talks about the changing role of the field force and the new normal of omnichannel B2B sales. The report explores the perspectives of eight pharma thought leaders on the projections of the industry.
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Driving A Data Strategy Initiative
In this whitepaper, we aim to provide a process to review and evolve the data strategy for a business unit.
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How To Manage Sales Incentives In Disruptive Times
A proper incentive compensation strategy (IC) is key to driving sales rep-physician engagement and motivating the salesforce to achieve performance goals.
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