Life Sciences Commercial Excellence Benchmarking Studies

    Life Sciences Commercial Excellence Benchmarking Studies

    Elevating commercial strategy and operations: Benchmark, analyze, and leapfrog!

    Dive into the dynamic realm of life sciences commercial excellence with our comprehensive benchmarking studies. Our research spans across the entire spectrum, unraveling the intricacies of territory alignment, optimizing incentive compensation, and enhancing customer engagement.

    Value that matters to you

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    COMPARE

    Gauge your performance against industry benchmarks that matter most to your commercial model.

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    ADDRESS THE GAPS

    Identify and prioritize the areas requiring improvement or redesign to maximize potential.

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    ALIGN THE TEAMS

    Leverage insights to unite everyone on a shared vision for your organizations future.

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    DIVE IN

    Start exploring the optimal growth acceleration strategies immediately. Your path to excellence starts here!

    2025 Customer Engagement Planning and Execution Benchmarking Study
    • Deep dive into how organizations are approaching customer engagement planning and execution
    • Understand omnichannel maturity, NBA implementation, and dynamic targeting tactics of organizations
    • Get industry benchmarks on segmentation, targeting, activity planning, and field execution
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    2025 Customer Engagement Planning And Execution Benchmarking Study
    2024 Territory Design and Refinement Benchmarking Study
    • Understand benchmarks by alignment design, geography, and operational cycles
    • Examine benchmarks by therapeutic area (TA) and product lifecycle
    • Optimize alignment strategy with regular reviews
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    2024 Territory Design
    2024 Global (Ex-US) Incentive Compensation Benchmarking Study
    • Review pay mix by team type, therapy area, and region
    • Understand common incentive design practices and IC earnings outcomes by team type, therapy area, and region
    • Gain insights into IC performance period and reporting practices by team type, therapy area, and region
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    2024 Global (Ex-US) Incentive Compensation Benchmarking Study
    2024 US Incentive Compensation Benchmarking Study
    • Gain insights into target pay, IC plan design, MBOs, goal-setting, and contests
    • Explore the utilization of omnichannel metrics in IC
    • Examine common data sources and sales-crediting rules
    • Identify incentive-reporting practices
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    2024-US-Incentive-Compensation-Benchmarking-Study

    Interested in the 2023 commercial excellence benchmarking studies' results? Click here to learn more!

    Resources

    2025 Customer Engagement Planning and Execution Benchmarking Study

    Report

    2025 Customer Engagement Planning and Execution Benchmarking Study

    The pharmaceutical industry is undergoing a significant transformation, and several notable trends are shaping it. Among those are the growing use of omnichannel customer engagement, more ...

    2024 US Incentive Compensation Benchmarking Study

    Report

    2024 US Incentive Compensation Benchmarking Study
    2024 Global (Ex-US) Incentive Compensation Benchmarking Study

    Report

    2024 Global (Ex-US) Incentive Compensation Benchmarking Study
    2024 Territory Design and Refinement Benchmarking Study

    Report

    2024 Territory Design and Refinement Benchmarking Study

    Customer success stories

    Case Study

    Transforming territory alignment for a major medical device manufacturer with Axtria SalesIQ™

    Case Study

    Data Analytics-driven Roster And Alignment Optimization For A Major Medtech Company

    Case Study

    Insights-Driven Next Best Actions (NBAs) To Reduce Cardiology Surgery Time