2024 Life Sciences Commercial Excellence Benchmarking Studies
Elevating commercial strategy and operations: Benchmark, analyze, and leapfrog!
Dive into the dynamic realm of life sciences commercial excellence with our comprehensive benchmarking studies. Our research spans across the entire spectrum, unraveling the intricacies of territory alignment, optimizing incentive compensation, and enhancing customer engagement.
Value that matters to you
COMPARE
Gauge your performance against industry benchmarks that matter most to your commercial model.
ADDRESS THE GAPS
Identify and prioritize the areas requiring improvement or redesign to maximize potential.
ALIGN THE TEAMS
Leverage insights to unite everyone on a shared vision for your organizations future.
DIVE IN
Start exploring the optimal growth acceleration strategies immediately. Your path to excellence starts here!
2024 Territory Design and Refinement Benchmarking Study
- Understand benchmarks by alignment design, geography, and operational cycles
- Examine benchmarks by therapeutic area (TA) and product lifecycle
- Optimize alignment strategy with regular reviews
2024 Global (Ex-US) Incentive Compensation Benchmarking Study
- Review pay mix by team type, therapy area, and region
- Understand common incentive design practices and IC earnings outcomes by team type, therapy area, and region
- Gain insights into IC performance period and reporting practices by team type, therapy area, and region
2024 US Incentive Compensation Benchmarking Study
- Gain insights into target pay, IC plan design, MBOs, goal-setting, and contests
- Explore the utilization of omnichannel metrics in IC
- Examine common data sources and sales-crediting rules
- Identify incentive-reporting practices
2024 Customer Engagement Planning And Execution Benchmarking Study
- Unlock customer engagement insights
- Understand omnichannel maturity, NBA implementation, and dynamic targeting tactics
- Get industry benchmarks on segmentation, targeting, and execution
Interested in the 2023 commercial excellence benchmarking studies' results? Click here to learn more!
Meet Our Experts
Asheesh Sharma
Senior Principal, Commercial Excellence, Axtria
Vineet Rathi
Principal, Commercial Excellence, Axtria
Ashvin Bhogendra
Principal Commercial Excellence, Axtria
Daniel Stewart
Senior Director, Commercial Excellence, Axtria
Mike Hasse
Senior Director, Commercial Excellence, Axtria
Nandana Kondur
Senior Director, Commercial Excellence, Axtria
Neha Rastogi
Director, Commercial Excellence, Axtria
Anjali
Associate Director, Commercial Excellence, Axtria
Abhishek Maan
Associate Director, Commercial Excellence, Axtria
Connect with our experts to schedule a personalized readout of the complete study
Resources
Report
2024 Territory Design and Refinement Benchmarking Study
The healthcare landscape has changed. To remain competitive, life sciences organizations must deploy sophisticated go-to-market models where talent structures are aligned to engage new stakeholders ...
Customer success stories
Case Study