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Transforming Pharma With ChatGPT: Exploring The Future Of Sales, Marketing, And Customer Experience
So, I asked ChatGPT to write me a joke about a pharma sales rep who walks into a bar. ChatGPT: A pharmaceutical sales rep walks into a bar and asks the bartender, "What's the cure for a bad day?" The ...
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Key Opinion Leaders for Pharmaceutical Companies: How do you Identify the Right Experts for Your Brand?
Pharmaceutical companies heavily rely on key opinion leaders (KOLs) to create awareness about drugs and lend credibility to their products amongst the medical community. Hence, developing a KOL ...
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Pharma Sales Force Sizing Strategy - Classic Approaches
Continuing our blog series examining a ‘year in the life’ of Sales Strategy and Operations. This time of the year (late spring, early summer) marks the classic sales force sizing season. Why now ? ...