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Transforming Pharma With ChatGPT: Exploring The Future Of Sales, Marketing, And Customer Experience
So, I asked ChatGPT to write me a joke about a pharma sales rep who walks into a bar. ChatGPT: A pharmaceutical sales rep walks into a bar and asks the bartender, "What's the cure for a bad day?" The ...

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Key Opinion Leaders for Pharmaceutical Companies: How do you Identify the Right Experts for Your Brand?
Pharmaceutical companies heavily rely on key opinion leaders (KOLs) to create awareness about drugs and lend credibility to their products amongst the medical community. Hence, developing a KOL ...

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Measuring Pharma Omnichannel Effectiveness: A Role-Driven Approach
Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...
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