TRANSFORM COMMERICAL OPERATIONS WITH A ONE-STOP SOLUTION

Axtria enables SMBs with future-ready data to insights capabilities

TRANSFORM COMMERICAL OPERATIONS WITH A ONE-STOP SOLUTION

Axtria enables SMBs with future-ready data to insights capabilities

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Data-To-Insights For SMB Life Sciences Organizations

Small and Medium Business (SMB) pharmaceutical organizations need to compete in the same market as bigger pharmaceuticals. Hence, they need to be readily able to access all commercial data and generate commercial insights at all drug commercialization stages. Currently, SMB life sciences organizations are struggling to derive actionable insights from the volume and variety of commercial data sources such as prescription (Rx), claims, field sales, and charge-back/rebate. In the highly competitive and rapidly evolving industry landscape, they cannot afford to have data silos and sub-optimal decision making.

Axtria understands SMB life sciences organizations’ data management and analytics needs and the challenges to bring it all together.

Axtria DataMAx™ for SMBs is an end-to-end data-to-insights platform specially designed for SMB commercial needs. With it, Axtria enables a scalable, next-generation cloud-based commercial data management platform. It improves field productivity and home office user’s ability to derive actionable insights at a reduced cost and ensures the SMBs commercial success in the highly competitive market

Axtria DataMAx™ for SMB: Integrated Commercial Data and Analytics

Axtria DataMAx™ for SMBs is a Next-Generation On-Cloud, SaaS-based Data to Insights platform. Designed with the SMB segment in mind, it provides end-to-end Data Management, Reporting, Self-Service BI and Analytics capabilities.

With pre-built connectors for almost 300 standard pharma industry data sources and a fully automated data ingestion and processing that leverages a metadata-driven, user interface-based data management console, Axtria DataMAx™ makes management of commercial data a breeze. With a focus on fit-for-business data quality, data catalog and lineage, and a purpose-built commercial pharma data model, Axtria’s DataMAx™ has a comprehensive pre-modeled and pre-built commercial data model and data lake that acts as a single source of all commercial data – sales, marketing and operations, in an integrated and ready-to-consume format, without needing any custom development.
Quickly find answers to all your business questions through a Google-like search analytics capability sitting on top of Axtria DataMAx™ data lake. As an easy-to-use self-serve capability, Axtria’s search-based analytics solution understands your problems, analyze data on-the-fly, and return relevant action-oriented answers without needing any BI developers or report writers. It is becoming critical as many business users are not tech-savvy enough to use standard BI tools’ self-service capabilities and remain dependent on their in-house IT teams.
Axtria’s DataMAx™ solution can integrate with any of the third-party Master Data Management platforms, or it can provide the master data management capabilities through its own Axtria DataMAx™ MDM Lite solution that suffices SMB needs. It can create and maintain reliable, sustainable, and accurate master data for HCOs, HCPs, and Payers for SMBs. Such an MDM-Lite capability within a commercial data and analytics platform can be a big boon for an SMB pharma who often must choose between investing in an expensive off-the-shelf MDM product or not doing any customer MDM at all, none of which is desirable.
Rapidly connect analytical workbench to integrated and curated data in the Axtria DataMAx™ data lake to ensure data scientists can get started with their analytical modeling for market mix modeling, forecasting, ROI analysis, and promotion response modeling, etc. With pre-built connectors, reusable analytical modules, and the ability to perform all kinds of pre-launch and post-launch analytics, Axtria DataMAx™ Advanced Analytics modules reduce the time and effort building analytical models and gaining insights.
Axtria DataMAx™ comes with a wide array of out-of-the-box reports and dashboards across field reporting, brand reporting, market access, patient services, customer 360 views, patient 360 views, overall business performance, etc. All of these reports and dashboards are customizable to meet the client-specific metrics, insights, and visualization based on how business users want to see and analyze the data to make informed business decisions. This ensures SMBs are not stuck with out-of-the-box reports that are not suitable or relevant for their business needs as well as avoids the lengthy and costly custom report-building process.
Axtria DataMAx™ offers hands-free and intelligent Data Processing, Data Audits, Business Rule Calibration, Data Lineage, Data Governance, and Data Operations capabilities and services. Along with Axtria DataMAx™, comes the complete white-glove data operations service for ongoing data management needs. This includes a cross-functional team of commercial pharma business experts as well as data and analytics technology experts to cover all time-zones. SLA Driven Engagement with complete accountability of outcomes and complete peace of mind around the accuracy, fitness, and punctuality of data and insights.

Key Differentiators

Axtria is fully equipped to help an SMB life sciences organizations have an integrated commercial data and analytics ecosystem, whether it is just starting on the commercial data and analytics journey or it has already invested in some custom solutions or point solutions catering to different aspects of commercial data and analytics. Axtria always considers the client’s path forward, with a continuous improvement journey embedded with its solutions and success at its core.

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Tailored For SMB

Understands the need for an SMB pharma and know-how to establish a best-in-class integrated commercial data and analytics solution to drive SMB’s competitive edge, right from the start, within their budgetary and organizational constraints.

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Modularity

The modularity allows to pick and choose modules that SMBs need to go from pre-launch to post-launch. This modularity also provides the flexibility to integrate with any other third-party products that SMBs may already have or it may procure in the future. Quick-start and phased implementation approach to start small and enhance the solution in a modular manner.

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Preferred Partner for SMBs

Partner-of-choice for SMB life sciences organizations for all of the data, analytics, and operations needs. Partnered with over 100 life sciences companies in the past decade, including several SMB pharmaceuticals.

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End-To-End Integration

Best-in-class Integrated Data Management, Reporting & Analytics Platform for Sales, Marketing and Commercial Operations to deliver improved health solutions and gain a competitive edge by seamlessly interweaving information, analytics, and technology – all on the cloud!

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Strong Governance

Principal-led governance with robust data & analytics experiences and best-in-class cross-functional team of business and technology experts. Axtria’s engagements are SLA driven with complete accountability of outcomes.

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Industry Experience

Portfolio of long-standing, delighted, and referenceable clients; thousands of successful engagements led by industry veterans and subject matter experts (SMEs) with vast therapy areas expertise.

------- Structured /
Unstructured Data
------------------------- ------------------------- Sales Data ------------------------ ------------------------ Marketing Data Internal Data ------------------------------------------------------------- -------- ---- -------- Global Commercial
Data Sources
---- ------------------------------------------------------------- Master Data Management
(MDM)
Cloud Migration Big Data Framework/ Data
Lakes (Big Data)
-------------- NLP/
Machine Learning
---------- --------------- Axtria DataMAxTM ------------------------------------------------------------- ---- Business Intelligence &
Smart Reporting
---------- -------------- --------------- Commercial Data and Insights ecosystem to make data driven decisions Artificial Intelligence ----
------- Structured /
Unstructured Data
------------------------- ------------------------- Sales Data ------------------------ ------------------------ Marketing Data Internal Data ------------------------------------------------------------- -------- ---- -------- Global Commercial
Data Sources
---- ------------------------------------------------------------- Master Data Management
(MDM)
Cloud Migration Big Data Framework/ Data
Lakes (Big Data)
-------------- NLP/
Machine Learning
---------- --------------- Axtria DataMAxTM ------------------------------------------------------------- ---- Business Intelligence &
Smart Reporting
---------- -------------- --------------- Commercial Data and Insights ecosystem to make data driven decisions Artificial Intelligence ----

Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Orphan Drug Commercialization For An SMB Pharma Organization Enabled By Axtria DataMAx™

The orphan drug market is predicted to generate $217 billion by 2024, i.e., 18% of the overall prescription sales. The orphan drug market is historically dominated by the big pharm ...

50+ Deal Assessments Across 18 Months By A Pharmaceutical Company
50+ Deal Assessments Across 18 Months By A Pharmaceutical Company

The financial significance of contracts with payers makes it imperative for pharmaceutical companies to evaluate contracting decisions thoroughly. To quantify the impact of contrac ...

Patient Flow Analytics
Patient Flow Analysis For A Global Oncology Leader

Read this illustration to know how Axtria engaged with a global leader in innovative oncology therapies in contextualizing the patient flow by specific objectives, identifying spec ...

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