Advanced Analytics

The marketplace is changing at a pace never seen before. Digital has disrupted every industry with data sources exploding, both in volume and variety. The only way to compete is to leverage insights faster than the competition. Data is the new opportunity.

Driving a culture of data-driven decision making requires you to:

  • Leverage new data sources and advanced analytical methods
  • Build a culture of experimentation and transparency
  • Integrate next generation platforms into the delivery process
  • Deploy a flexible operating model that adapts and scales as the business needs

The frameworks put in place today need to be designed for tomorrow, leveraging new data sources, creative talent, strong governance, and flexible cloud technology.

Our Offerings

Sales Analytics

With diluting physician purchasing power, rise in specialty pharma and focus on value-based outcomes, sales effectiveness is becoming increasingly complicated.

To drive commercial success, companies need to swiftly adapt to real-world complexities such as new customers, roles, outcomes, and datasets. Axtria’s dynamic, advanced optimization algorithms enable sales operations efficiency by harnessing our deep experience in therapy and data.


Commercial Model Design

Commercial Model Design capabilities to provide a complete data-driven approach to devising sales force strategy:

  • Data discovery, collection, and processing
  • Brand performance forecasting
  • Model different size and structure scenarios
  • Workload build-up, affordable coverage, and time series models
  • Business change management

Sales Force Size & Structure

Effective sales force strategy help generate higher sales, detail multiple products, support new product launches, and defend against new competitive product launches.

  • Granular, Customer Level Data Model
  • Multiple, Customizable Sizing Frameworks
  • System-Level Solutioning
  • Flexible Scenario Assessment

Patient Analytics

Several market forces are driving the need for patient-level insights such as new measures of value, specialty therapies for specific patient groups, increased treatment options and expanding payer involvement and influence. Patient-level analysis can impact key decisions across the organization, both commercial and medical.

Axtria’s deep expertise in Patient Analytics and associated data sources leverages a combination of deductive and inductive logic for solving patient analytics problems.


Managed Care Analytics

To meet the increasing market complexities, pharma account managers seek solutions to effectively size and deploy account teams and measure contract performance across many overlapping market fragments.

Axtria’s managed markets solutions provide ‘where to play’ and ‘how to win’ strategies in a multi-stakeholder model. HEOR-based models account for health value beyond efficacy to ensure portfolio-based innovation and best-in-class outcomes.


Marketing Analytics

Marketing Analytics capabilities to provide integrated marketing mix evaluation and design across channel, targeting, and message:

  • Framework for campaign planning and evaluation
  • Market mix modeling and channel impact
  • Multi-channel budget optimization
  • Campaign effectiveness and ROI
  • Optimum next best action using Axtria Triggers
  • Short cycle promotion response modeling for faster insights in launch lifecycle

Health Economics & Outcomes Research (HEOR)

With increasing pressure to control the rising cost of healthcare, there’s a greater need to demonstrate the value of health care treatments in addition to their efficacy.

  • Patient-Level Simulation
  • Cost Effectiveness Models
  • Clinical Trial Simulations
  • Burden Of Disease Analysis
  • Real World Data Experience
  • Managed Markets And HEOR Analytics

Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...

Enabling 95% Patient Adherence With Rapid Patient Data Analytics

With an increasing focus on patient-outcomes and benefits, pharma companies are leveraging patient-level information, such as Protected Health Information, to track the complete pa ...

Maximizing Marketing ROI For A Global Pharma Company

In today’s world where digital, influencer-based, and personal promotions need to work together to affect decision outcomes, brand leaders must identify channels that connect wi ...