Commercial Model Design

With increasingly inaccessible physicians, rise in specialty pharma and focus on value-based outcomes, pharma sales effectiveness demands a refreshed perspective. To drive commercial success, companies need to swiftly adapt to real-world complexities such as new customers, roles, outcomes and datasets. Axtria’s commercial model design frameworks can adapt to real-world complexities such as new customers, roles, outcomes and datasets.​

Key Offerings


Optimized Commercial
Model Design

Drive commercial success with Axtria’s commercial model design frameworks that adapt to multiple complex real world variables such as channels, stakeholders, datasets etc.


Commercial Models

Make well informed commercial decisions with Axtria’s tailor-made and customizable models, which are designed specifically for the unique customer requirements, with the data available.


Sample Optimization

Drive promotion response accuracy with Axtria’s cross-channel, multi-level, and sub-national sample frameworks. Broader sample definitions ensure precise model predictions.


Sales force Strategy​

Optimize model designs with strategic, financial and operational considerations for realistic market scenarios. Axtria’s designs evaluate multiple scenarios to forecast salesforce performance impact.


Robust Project And
Change Management

Stimulate organizational buy-in to ensure successful commercial model engagements. Axtria’s Program Management Office (PMO) helps establish effective change management processes at all stakeholder levels.


Deep Therapy And
Data Experience

Ensure a well-rounded approach to designing commercial models with extensive datasets and therapy experience that incorporate all relevant influences on prescribing decisions.

Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Analytics Center of Excellence
Data & Analytics Center Of Excellence (CoE) For A Global Pharma

Life sciences organizations are struggling with several factors, including fragmented analytics teams, siloed decision making, limited thought leadership, and inflexible operating ...

Strategic Course Correction For A Blockbuster Oncology Drug

A top pharma company that had done well to grow their oncology drug to a blockbuster status was struggling with understanding and achieving its full potential. Axtria provided str ...

MarketingIQ Implementation
Axtria MarketingIQ™ Implementation To Support Business Decision

The organizations are becoming more customer-centric to engage with customers based on their unique preferences and driving the need to craft custom interactions across various per ...