Commercial Model Design

With increasingly inaccessible physicians, rise in specialty pharma and focus on value-based outcomes, pharma sales effectiveness demands a refreshed perspective. To drive commercial success, companies need to swiftly adapt to real-world complexities such as new customers, roles, outcomes and datasets. Axtria’s commercial model design frameworks can adapt to real-world complexities such as new customers, roles, outcomes and datasets.​

Key Offerings


Optimized Commercial
Model Design

Drive commercial success with Axtria’s commercial model design frameworks that adapt to multiple complex real world variables such as channels, stakeholders, datasets etc.


Commercial Models

Make well informed commercial decisions with Axtria’s tailor-made and customizable models, which are designed specifically for the unique customer requirements, with the data available.


Sample Optimization

Drive promotion response accuracy with Axtria’s cross-channel, multi-level, and sub-national sample frameworks. Broader sample definitions ensure precise model predictions.


Sales force Strategy​

Optimize model designs with strategic, financial and operational considerations for realistic market scenarios. Axtria’s designs evaluate multiple scenarios to forecast salesforce performance impact.


Robust Project And
Change Management

Stimulate organizational buy-in to ensure successful commercial model engagements. Axtria’s Program Management Office (PMO) helps establish effective change management processes at all stakeholder levels.


Deep Therapy And
Data Experience

Ensure a well-rounded approach to designing commercial models with extensive datasets and therapy experience that incorporate all relevant influences on prescribing decisions.

Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Impact of tele-detailing - Marketing ROI Analytics
Impact Of Tele-Detailing On Brand Sales Surges

A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...

sales analytics
Sales Force Restructuring Strategy For A New Oncology Indication Launch In The US

With the rise of specialty pharma, the interactions between sales reps and healthcare stakeholders are becoming more profound, more productive, and much more scientific. ...

Influencing Physician Propensity To Prescribe
Expand Market Share With Right Customer Targeting

Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. ...