Sales Force Analytics

With diluting physician purchasing power, rise in specialty pharma and focus on value-based outcomes, sales effectiveness is becoming increasingly complicated.

To drive commercial success, companies need to swiftly adapt to real-world complexities such as new customers, roles, outcomes, and datasets. Axtria’s dynamic, advanced optimization algorithms enable sales operations efficiency by harnessing our deep experience in therapy and data.​

Key Offerings


Model Design

Drive commercial success with Axtria’s model design frameworks that can  adapt to real-world complexities such as new customers, roles, outcomes and datasets.


Account Level

Identify the most robust, actionable, stable and meaningful customer segments with segmentation models that can incorporate multiple influences on a prescribing decision.


Promotion Response

Fine tune your promotions strategy and assess marginal ROI with innovative analytical models to forecast brand performance under different size/ structure scenarios and overlapping.


Incentive Plan

Create fair and equitable quotas with Axtria’s flexible goal-setting models. They are capable of revising quotas by making quick changes in floor/capping rules and forecast updates.


Territory Alignment
Center of Excellence (CoE)

Optimize personnel placement with Axtria’s CoE. A team of 50+ experts help sales teams achieve strategic goals, swiftly react to local changes and ensure equitable territories.


Call Planning
Center of Excellence (CoE)

​​Equip sales teams with well-designed call plans with Axtria’s CoE. Our experts are well versed with selling challenges such as multiple stakeholders, selling models, rule complexities etc.

Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Rapid Patient Data Analytics
Enabling 95% Patient Adherence With Rapid Patient Data Analytics

With an increasing focus on patient-outcomes and benefits, pharma companies are leveraging patient-level information, such as Protected Health Information, to track the complete pa ...

Maximzing Marketing ROI
Maximizing Marketing ROI For A Global Pharma Company

In today’s world where digital, influencer-based, and personal promotions need to work together to affect decision outcomes, brand leaders must identify channels that connect wi ...

Effective Territory Alignment
Maximized Drug Launch Sales Through Effective Territory Alignment For A Biopharmaceutical Company

A go-to-market plan is at the center of a drug launch. Effective territory management is core to achieving launch excellence. Territory alignment ensures equitable allocation of sa ...