AI-enabled actionable insights for strategic sales excellence

Generate transformational business insights at scale with the right blend of experience, analytics, and integrated technology.

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Sales analytics

With changing customer preferences, rise in specialty pharma, and increasing patient focus, pharma sales effectiveness continuously demands a refreshed perspective. In addition, market uncertainties are exposing businesses to unprecedented commercial shocks. To drive commercial success, companies need to adapt to real-world complexities to proactively future-proof commercial strategies.

Axtria’s dynamic, AI/ML-driven optimization algorithms enable sales operations efficiency by harnessing our deep experience in data, technology, and therapy areas.

AI-driven solution applications

Actionable sales insights to understand prescription behavior, drive custom messaging, and drive brand performance.

Increase KOL penetration with predictive intelligence on estimating HCP potential.

Targeted sales strategy for customers likely to drop out in the upcoming cycles.

Sales performance optimization across the process

Reduction in alignment cycle times

Reduction in call plan generation time

Call plans approved by DMs electronically

Field’s call plan adoption increase

Improvement in insights to field reps

Cost reduction from reduced dependency on consultants

Reduction in field disputes and inquiries

Detailed sales strategy planning for calculated success

Which Customers?
Which Customers?
Which Customers?

Go-to-market Strategy

Sales Force Sizing

Which Customers?
Which Customers?
Which Customers?

Which Customers?

A proven partner for agility and quality

Integrated solution

AI/ML insights-driven sales ops

Out-of-the-box AI/ML capability

Seamless transition – “One team”

Center of excellence

A-proven-partner-for-agility-and-quality-1

Solutions offered

Commercial model design

Account for virtual, physical and phygital channel design, omnichannel, new customers, roles, outcomes, and datasets.

Account level segmentation and targeting

Identify the most robust, actionable, stable, and meaningful customer segments with intelligent segmentation frameworks that can incorporate multiple influences on a prescribing decision.

Promotion response analysis

Fine-tune your promotions strategy and assess marginal ROI with AI/ML-backed analytics to forecast brand performance under different size/structure scenarios and overlapping.

Incentive plan design

Motivate sales teams with fair and equitable quotas through goal-setting techniques, capable of revising quotas by quickly changing floor/capping rules and forecast updates.

Territory alignment

Optimize personnel placement and help sales teams achieve strategic goals, swiftly react to local changes, and ensure equitable territories.

Call planning

Equip sales teams with well-designed call plans. Our experts are well-versed in selling challenges, such as multiple stakeholders, selling models, and rule complexities.

Axtria research hub

Blog

Unveiling the Dynamics: Promotional Blackouts and Their Influence on Baseline Sales

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Blog

How Will The Accordion Effect Impact Your Brand Performance In Q4-2020 And Q1-2021?

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White Paper

Sales Analytics And Big Data Developments Needed Now To Address Practitioner-Identified Emerging Biopharmaceutical Sales Force Strategic And Operational Issues

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Customer success stories

Case Study

Data Analytics-driven Roster And Alignment Optimization For A Major Medtech Company

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Case Study

Data & Analytics Center Of Excellence (CoE) For A Global Pharma

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Case Study

Driving Sales Efficiency Across Digital And Traditional Channels Through Multi-Channel Call Planning

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Sales Analytics

AI-enabled actionable insights for strategic sales excellence

Sales analytics

AI-driven solution applications

Actionable sales insights to understand prescription behavior, drive custom messaging, and drive brand performance.

Increase KOL penetration with predictive intelligence on estimating HCP potential.

Targeted sales strategy for customers likely to drop out in the upcoming cycles.

Sales performance optimization across the process