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STRATEGIC SALES ANALYTICS EXCELLENCE FOR A DATA TO INSIGHTS IMPACT

Generate transformational business insights at scale with the right blend of experience, analytics and integrated technology

Sales Analytics

With increasingly inaccessible physicians, rise in specialty pharma and focus on value-based outcomes, pharma sales effectiveness demands a refreshed perspective. To drive commercial success, companies need to swiftly adapt to real-world complexities such as new customers, roles, outcomes, and datasets. Axtria’s dynamic, advanced optimization algorithms enable sales operations efficiency by harnessing our deep experience in therapy and data.​

Key Offerings

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Commercial
Model Design

Drive commercial success with Axtria’s model design frameworks that can  adapt to real-world complexities such as new customers, roles, outcomes and datasets.

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Account Level
Segmentation

Identify the most robust, actionable, stable and meaningful customer segments with segmentation models that can incorporate multiple influences on a prescribing decision.

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Promotion Response
Analysis

Fine tune your promotions strategy and assess marginal ROI with innovative analytical models to forecast brand performance under different size/ structure scenarios and overlapping.

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Incentive Plan
Design

Create fair and equitable quotas with Axtria’s flexible goal-setting models. They are capable of revising quotas by making quick changes in floor/capping rules and forecast updates.

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Territory Alignment
Center of Excellence (CoE)

Optimize personnel placement with Axtria’s CoE. A team of 50+ experts help sales teams achieve strategic goals, swiftly react to local changes and ensure equitable territories.

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Call Planning
Center of Excellence (CoE)

​​Equip sales teams with well-designed call plans with Axtria’s CoE. Our experts are well versed with selling challenges such as multiple stakeholders, selling models, rule complexities etc.

Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

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Omnichannel Rep Call Planning To Enhance Engagement

With decreasing pipelines, increasing treatment costs, higher competition, and stricter and changing regulations, it has become imperative for life sciences to think of innovative ...

https://insights.axtria.com/case-study-data-driven-goal-setting-models-for-a-top-5-pharma-across-50-global-markets
Data-Driven Goal-Setting Models For A Top 5 Pharma Across 50+ Global Markets

While designing and implementing a large-scale global incentive compensation plan, companies often seek strategic partnerships to define goal-setting methodologies for their sales ...

Design And Rollout Of Global Incentive Compensation Program Across 45+ Markets For A Top 5 Pharma Company
Design And Rollout Of Global Incentive Compensation Program Across 45+ Markets For A Top 5 Pharma Company

Designing and implementing a large-scale global Incentive Compensation (IC) program can be a daunting enterprise undertaking due to the associated complexities, such as large numbe ...

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