Allocate Optimal Budgets,
Enhance customer experience,
Build brand advocacy

Drive greater sales and profits from your promotional investment

Drive greater sales and profits from your promotional investment Allocate Optimal Budgets, Enhance customer experience, Build brand advocacy

Marketing Effectiveness

The days of mass marketing campaigns are over. Exploding data sources, combined with advances in technology, have changed the way organizations engage their customers. These customers demand a personalized experience, where you understand their context, preferences, and next-best-action.

Enhance customer experience, build brand advocacy and drive great sales. Utilize Axtria’s expertise to drive a truly omni-channel customer experience by understanding customer preferences and behaviors, to develop campaigns that address target customers on their terms. Develop meaningful and personalized messages that lead to more engaged customers, and ultimately revenue growth.

With deep experience in industry data sources and expertise across marketing effectiveness, Axtria delivers:

  • Holistic multi-channel marketing framework
  • Experience across traditional and digital data sources
  • Innovative analytical approaches and methodologies
  • Promotional insights early in the launch cycle
  • Next-Best-Action triggers to the field

Our Service Offerings


Exercise better control over marketing spends by understanding where the best marketing performance and results are coming from

  • Readily available view of brand performance across territories, regions, campaigns, channels, individuals and spend
  • Study campaign tactics and channels based on performance
  • Analyze regions and individuals based on engagement level
Marketing Effectiveness
Customer 360

Customer engagement now takes place across a range of traditional and digital channels. It is critical to buildup a rich picture of the customer to understand their value, influence, and context in their journey.

  • Establish a single source of truth for each customer
  • Map key relationships, influence, and associations
  • Understand historical activity across all lines of business
  • Capture all interactions across traditional and digital channels
  • Make insight available to all customer touchpoints
Marketing Effectiveness

A customer centric approach to marketing can help in delivering a better experience to the customers and eventually translating to improved campaign performance.

  • Omni-channel campaign automation
  • Integrate personal and non-personal channels
  • Understand and act on unique customer preferences and context
  • Respond to market opportunities and risks in real-time
  • Plan the next-best-action based on customer preference
Marketing Effectiveness
Marketing ROI

Experience deeper insights into campaign effectiveness & ROI to simplify decision making.

  • Test campaign promotions for key objectives
  • Ongoing and post-launch ROI analysis
  • Design campaign analysis as per campaign data availability
  • Perform insightful diagnostics and visualizations to review past work and make adjustments
Marketing Effectiveness

------------ ------------------------------- ------------------------------- Axtria DataMAxTM

Axtria InsightsMAxTM
(Axtria Marketing Data Hub) ---------------------------------- ---------------------------------- ------------ ------------ Axtria CustomerIQTM Data Console
Visual Analytics
Promotional Investment
Planner App
Management App
ROI Analyzer
-------------------------- ------------------------- --------------------------------------------------------------------------------------------- Marketing Operations Customer 360
Data Management
Customer 360
Campaign Planning
and Optimization
Real-Time Triggers to
Capitalize on
Artificial Intelligence
driven Campaign
------------ ----------- --------------------------------------------------------------------------------------------- Enhanced
Brand Affinity

Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Omnichannel Marketing
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Impact of tele-detailing - Marketing ROI Analytics
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