Allocate Optimal Budgets,
Enhance customer experience,
Build brand advocacy
Drive greater sales and profits from your promotional investment
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Marketing Effectiveness
The days of mass marketing campaigns are over. Exploding data sources, combined with advances in technology, have changed the way organizations engage their customers. These customers demand a personalized experience, where you understand their context, preferences, and next-best-action.
Enhance customer experience, build brand advocacy and drive great sales. Utilize Axtria’s expertise to drive a truly omni-channel customer experience by understanding customer preferences and behaviors, to develop campaigns that address target customers on their terms. Develop meaningful and personalized messages that lead to more engaged customers, and ultimately revenue growth.
With deep experience in industry data sources and expertise across marketing effectiveness, Axtria delivers:
- Holistic multi-channel marketing framework
- Experience across traditional and digital data sources
- Innovative analytical approaches and methodologies
- Promotional insights early in the launch cycle
- Next-Best-Action triggers to the field
Our Service Offerings
Analytics
Exercise better control over marketing spends by understanding where the best marketing performance and results are coming from
- Readily available view of brand performance across territories, regions, campaigns, channels, individuals and spend
- Study campaign tactics and channels based on performance
- Analyze regions and individuals based on engagement level
Analytics
Customer engagement now takes place across a range of traditional and digital channels. It is critical to buildup a rich picture of the customer to understand their value, influence, and context in their journey.
- Establish a single source of truth for each customer
- Map key relationships, influence, and associations
- Understand historical activity across all lines of business
- Capture all interactions across traditional and digital channels
- Make insight available to all customer touchpoints
Management
A customer centric approach to marketing can help in delivering a better experience to the customers and eventually translating to improved campaign performance.
- Omni-channel campaign automation
- Integrate personal and non-personal channels
- Understand and act on unique customer preferences and context
- Respond to market opportunities and risks in real-time
- Plan the next-best-action based on customer preference
Analyzer
Experience deeper insights into campaign effectiveness & ROI to simplify decision making.
- Test campaign promotions for key objectives
- Ongoing and post-launch ROI analysis
- Design campaign analysis as per campaign data availability
- Perform insightful diagnostics and visualizations to review past work and make adjustments
Axtria InsightsMAxTM
App
App
App
Planner App
Management App
App
Data Management
Analytics
and Optimization
Capitalize on
opportunity/risk
driven Campaign
Automation
Brand Affinity
Customer Success Stories
Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.
