Brand Analytics
Execute strategic investment planning decisions through analytically-driven decision making for:
- Brand performance through data driven analytics across spend, campaigns, channels, territories, regions, and individual sales reps
- Better control over marketing spends by understanding where the best marketing performance and results are coming from
- Multiple scenario comparison for stronger budget planning and the most effective promotion mix
- Quick response to market forces utilizing the multiple attribution model
A roadmap for Brand Analytics by each stage of brand lifecycle
Axtria’s Integrated Brand Performance Framework
The Axtria Brand Diagnostics Evaluation Framework helps measure brand performance and provides a custom identification of empirically-validated underlying drivers of brand performance
Promotion Resourcing and Allocation
Promotion Design
Reimbursement Constraints
Institutional Constraints
Market Conditions
Macro-Economic Factors
Brand Analytics Enabled with 
A Cloud-Based Service Platform: Enables Customer-Centric Marketing (CCM)
Data App
Manage Customer Data, On Cloud And On Call
If there’s data out there, it can be configured on Axtria MarketingIQ™. PLUG-IT-IN. It’s that simple! So you can focus on getting your Customer 3600, what messages to send them, when and how to reach them.
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Customer 360 Analytics App
State-of-your-Brand
Analysis and measurement of customer engagement across all marketing promotional activities. So you can focus on your customer behaviour to their attention to improve patient outcomes.
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Campaign ROI Analyzer App
Evaluate Investment Effectiveness
Plan, design and measuring marketing campaigns ROI predictively! So you can predict potential decision points and create micro-segmented message enablement.
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Strat-IP App
Plan For Future
Plan promotional investments to meet sales forecasts or budget plans! Bang-for-the-buck? You can predict it, and plan it here.
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Campaign Management App
Act On Market Dynamic
End-to-end customer journey management with predictive triggers and next-best actions for online campaigns. Had doubts over online campaign effectiveness? Make your app give you best and next-best-actions based on customer behaviour.
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Suggestions/Triggers App
Automate Promotional Suggestions
Execute AI-driven triggers to enable closer connections between customers and brands promotional investments. So you know the emotional response your customers have to your messages!
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Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.
A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...
With the rise of specialty pharma, the interactions between sales reps and healthcare stakeholders are becoming more profound, more productive, and much more scientific. ...
Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. ...
