Make informed and strategic decisions about the brand

Systematic, structured, and portfolio-level evaluation of brand’s strategy and tactics that leads to timely insights that drive action to accelerate brand Rxs.​

Brand Analytics

Execute strategic investment planning decisions through analytically-driven decision making for:

  • ​Brand performance through data driven analytics across spend, campaigns, channels, territories, regions, and individual sales reps
  • Better control over marketing spends by understanding where the best marketing performance and results are coming from
  • Multiple scenario comparison for stronger budget planning and the most effective promotion mix​
  • Quick response to market forces utilizing the multiple attribution model​

A roadmap for Brand Analytics by each stage of brand lifecycle

BEFORE THE LAUNCH

AT LAUNCH

6 MONTHS AFTER LAUNCH

  • Product positioning​​
  • Messaging/channel preference​​
  • Targeting, reach/frequency​
  • Patient journey and sales force analytics​​
  • KOL mapping​
  • Opportunity identification and triggers​
  • Evaluation of effectiveness of :​​
    • Targeting
    • Promotion
    • Messaging
    • Channel
  • Adherence/compliance patterns​​
  • Script dynamics/patient journey
  • Scrip flow patterns
  • ​ ​
  • Opportunity/threat identification and triggers​
  • Closed-loop evaluation of effectiveness/efficiency and calibration of​:
    • Targeting
    • Promotion
    • Messaging
    • Channel
  • Scrip flow patterns, underlying drivers and program evaluation​​
  • Adherence/compliance patterns, drivers and program evaluation​

Axtria’s Integrated Brand Performance Framework

The Axtria Brand Diagnostics Evaluation Framework helps measure brand performance and provides a custom identification of empirically-validated underlying drivers of brand performance​

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Promotion Resourcing and Allocation

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Promotion Design

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Reimbursement Constraints

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Institutional Constraints

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Market Conditions

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Macro-Economic Factors

Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Design And Rollout Of Global Incentive Compensation Program Across 45+ Markets For A Top 5 Pharma Company
Design And Rollout Of Global Incentive Compensation Program Across 45+ Markets For A Top 5 Pharma Company

Designing and implementing a large-scale global Incentive Compensation (IC) program can be a daunting enterprise undertaking due to the associated complexities, such as large numbe ...

Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application For Account Management
Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application For Account Management

COVID-19 has drastically reduced the interactions between the physician and the sales representative as many healthcare organizations (HCOs) have placed sweeping restrictions on sa ...

Automated Email Campaigns Support The Patient Assistance Journey For Enhanced Treatment Outcomes
Automated Email Campaigns Support The Patient Assistance Journey For Enhanced Treatment Outcomes

Diagnosis of a rare disease, lack of therapies, and small patient populations all lead to significant challenges in rare disease management and support of these patients. ...

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