Brand Analytics

Execute strategic investment planning decisions through analytically-driven decision making for:

  • ​Brand performance through data driven analytics across spend, campaigns, channels, territories, regions, and individual sales reps
  • Better control over marketing spends by understanding where the best marketing performance and results are coming from
  • Multiple scenario comparison for stronger budget planning and the most effective promotion mix​
  • Quick response to market forces utilizing the multiple attribution model​

A roadmap for Brand Analytics by each stage of brand lifecycle

  • Product positioning​​
  • Messaging/channel preference​​
  • Targeting, reach/frequency​
  • Patient journey and sales force analytics​​
  • KOL mapping​
  • Opportunity identification and triggers​
  • Evaluation of effectiveness of :​​
    • Targeting
    • Promotion
    • Messaging
    • Channel
  • Adherence/compliance patterns​​
  • Script dynamics/patient journey
  • Scrip flow patterns
  • ​ ​
  • Opportunity/threat identification and triggers​
  • Closed-loop evaluation of effectiveness/efficiency and calibration of​:
    • Targeting
    • Promotion
    • Messaging
    • Channel
  • Scrip flow patterns, underlying drivers and program evaluation​​
  • Adherence/compliance patterns, drivers and program evaluation​

Axtria’s Integrated Brand Performance Framework

The Axtria Brand Diagnostics Evaluation Framework helps measure brand performance and provides a custom identification of empirically-validated underlying drivers of brand performance​


Promotion Resourcing and Allocation


Promotion Design


Reimbursement Constraints


Institutional Constraints


Market Conditions


Macro-Economic Factors

Brand Analytics Enabled with Axtria MarketingIQ

A Cloud-Based Service Platform: Enables Customer-Centric Marketing (CCM)

Data App

Manage Customer Data, On Cloud And On Call

If there’s data out there, it can be configured on Axtria MarketingIQ™. PLUG-IT-IN. It’s that simple! So you can focus on getting your Customer 3600, what messages to send them, when and how to reach them.

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Customer 360 Analytics App


Analysis and measurement of customer engagement across all marketing promotional activities. So you can focus on your customer behaviour to their attention to improve patient outcomes.

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Campaign ROI Analyzer App

Evaluate Investment Effectiveness

Plan, design and measuring marketing campaigns ROI predictively! So you can predict potential decision points and create micro-segmented message enablement.

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Strat-IP App

Plan For Future

Plan promotional investments to meet sales forecasts or budget plans! Bang-for-the-buck? You can predict it, and plan it here.

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Campaign Management App

Act On Market Dynamic

End-to-end customer journey management with predictive triggers and next-best actions for online campaigns. Had doubts over online campaign effectiveness? Make your app give you best and next-best-actions based on customer behaviour.

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Suggestions/Triggers App

Automate Promotional Suggestions

Execute AI-driven triggers to enable closer connections between customers and brands promotional investments. So you know the emotional response your customers have to your messages!

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Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Marketing ROI with DataMAx
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...

Incentive Compensation Program
Complex Incentive Program Implementation For Global Markets With 12,000+ Sales Reps Across Animal And Human Health

Axtria’s partnership with the client resulted in transforming their operating model through global planning with localized execution to derives the best of both worlds. The share ...

Commercial Data Management
Unlocking 33% Performance Gains With Commercial Data Management For Top Pharma

Pharma companies collect a variety of commercial healthcare data, which comes with its own set of challenges. In the absence of an agile and robust platform to ingest, process, and ...