Make informed and strategic decisions about the brand
Systematic, structured, and portfolio-level evaluation of brand’s strategy and tactics that leads to timely insights that drive action to accelerate brand Rxs.
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Brand Analytics
Execute strategic investment planning decisions through analytically-driven decision making for:
- Brand performance through data driven analytics across spend, campaigns, channels, territories, regions, and individual sales reps
- Better control over marketing spends by understanding where the best marketing performance and results are coming from
- Multiple scenario comparison for stronger budget planning and the most effective promotion mix
- Quick response to market forces utilizing the multiple attribution model
A roadmap for Brand Analytics by each stage of brand lifecycle
BEFORE THE LAUNCH
AT LAUNCH
6 MONTHS AFTER LAUNCH
Axtria’s Integrated Brand Performance Framework
The Axtria Brand Diagnostics Evaluation Framework helps measure brand performance and provides a custom identification of empirically-validated underlying drivers of brand performance
Promotion Resourcing and Allocation
Promotion Design
Reimbursement Constraints
Institutional Constraints
Market Conditions
Macro-Economic Factors
Customer Success Stories
Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.
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