Make informed and strategic decisions about the brand

Systematic, structured, and portfolio-level evaluation of brand’s strategy and tactics that leads to timely insights that drive action to accelerate brand Rxs.​

Brand Analytics

Execute strategic investment planning decisions through analytically-driven decision making for:

  • ​Brand performance through data driven analytics across spend, campaigns, channels, territories, regions, and individual sales reps
  • Better control over marketing spends by understanding where the best marketing performance and results are coming from
  • Multiple scenario comparison for stronger budget planning and the most effective promotion mix​
  • Quick response to market forces utilizing the multiple attribution model​

A roadmap for Brand Analytics by each stage of brand lifecycle




  • Product positioning​​
  • Messaging/channel preference​​
  • Targeting, reach/frequency​
  • Patient journey and sales force analytics​​
  • KOL mapping​
  • Opportunity identification and triggers​
  • Evaluation of effectiveness of :​​
    • Targeting
    • Promotion
    • Messaging
    • Channel
  • Adherence/compliance patterns​​
  • Script dynamics/patient journey
  • Scrip flow patterns
  • ​ ​
  • Opportunity/threat identification and triggers​
  • Closed-loop evaluation of effectiveness/efficiency and calibration of​:
    • Targeting
    • Promotion
    • Messaging
    • Channel
  • Scrip flow patterns, underlying drivers and program evaluation​​
  • Adherence/compliance patterns, drivers and program evaluation​

Axtria’s Integrated Brand Performance Framework

The Axtria Brand Diagnostics Evaluation Framework helps measure brand performance and provides a custom identification of empirically-validated underlying drivers of brand performance​


Promotion Resourcing and Allocation


Promotion Design


Reimbursement Constraints


Institutional Constraints


Market Conditions


Macro-Economic Factors

Brand Analytics Enabled with Axtria MarketingIQ

A Cloud-Based Service Platform: Enables Customer-Centric Marketing (CCM)

Data App

Manage Customer Data, On Cloud And On Call

If there’s data out there, it can be configured on Axtria MarketingIQ™. PLUG-IT-IN. It’s that simple! So you can focus on getting your Customer 3600, what messages to send them, when and how to reach them.

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Customer 360 Analytics App


Analysis and measurement of customer engagement across all marketing promotional activities. So you can focus on your customer behaviour to their attention to improve patient outcomes.

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Campaign ROI Analyzer App

Evaluate Investment Effectiveness

Plan, design and measuring marketing campaigns ROI predictively! So you can predict potential decision points and create micro-segmented message enablement.

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Strat-IP App

Plan For Future

Plan promotional investments to meet sales forecasts or budget plans! Bang-for-the-buck? You can predict it, and plan it here.

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Campaign Management App

Act On Market Dynamic

End-to-end customer journey management with predictive triggers and next-best actions for online campaigns. Had doubts over online campaign effectiveness? Make your app give you best and next-best-actions based on customer behaviour.

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Suggestions/Triggers App

Automate Promotional Suggestions

Execute AI-driven triggers to enable closer connections between customers and brands promotional investments. So you know the emotional response your customers have to your messages!

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Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Commercial Data Environment And Self-Service Analytics Enabled By Axtria Datamax™
Commercial Data Environment And Self-Service Analytics Enabled By Axtria Datamax™

New drug development, especially vaccines, is considered high-risk and expensive. As per a recent report, the cost of developing a vaccine is estimated to be between $200 million a ...

Creating A COVID-19 Immune Incentive Compensation Plan
Creating A COVID-19 Immune Incentive Compensation Plan

With COVID-19-imposed nationwide lockdowns, weak field productivity, and detailing restrictions, the pandemic is directly impacting the Incentive Compensation (IC) of reps across t ...

50+ Deal Assessments Across 18 Months By A Pharmaceutical Company
50+ Deal Assessments Across 18 Months By A Pharmaceutical Company

The financial significance of contracts with payers makes it imperative for pharmaceutical companies to evaluate contracting decisions thoroughly. To quantify the impact of contrac ...

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