Make informed and strategic decisions about the brand

Systematic, structured, and portfolio-level evaluation of brand’s strategy and tactics that leads to timely insights that drive action to accelerate brand Rxs.​

Brand Analytics

Execute strategic investment planning decisions through analytically-driven decision making for:

  • ​Brand performance through data driven analytics across spend, campaigns, channels, territories, regions, and individual sales reps
  • Better control over marketing spends by understanding where the best marketing performance and results are coming from
  • Multiple scenario comparison for stronger budget planning and the most effective promotion mix​
  • Quick response to market forces utilizing the multiple attribution model​

A roadmap for Brand Analytics by each stage of brand lifecycle

BEFORE THE LAUNCH

AT LAUNCH

6 MONTHS AFTER LAUNCH

  • Product positioning​​
  • Messaging/channel preference​​
  • Targeting, reach/frequency​
  • Patient journey and sales force analytics​​
  • KOL mapping​
  • Opportunity identification and triggers​
  • Evaluation of effectiveness of :​​
    • Targeting
    • Promotion
    • Messaging
    • Channel
  • Adherence/compliance patterns​​
  • Script dynamics/patient journey
  • Scrip flow patterns
  • ​ ​
  • Opportunity/threat identification and triggers​
  • Closed-loop evaluation of effectiveness/efficiency and calibration of​:
    • Targeting
    • Promotion
    • Messaging
    • Channel
  • Scrip flow patterns, underlying drivers and program evaluation​​
  • Adherence/compliance patterns, drivers and program evaluation​

Axtria’s Integrated Brand Performance Framework

The Axtria Brand Diagnostics Evaluation Framework helps measure brand performance and provides a custom identification of empirically-validated underlying drivers of brand performance​

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Promotion Resourcing and Allocation

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Promotion Design

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Reimbursement Constraints

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Institutional Constraints

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Market Conditions

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Macro-Economic Factors

Brand Analytics Enabled with Axtria MarketingIQ

A Cloud-Based Service Platform: Enables Customer-Centric Marketing (CCM)

Data App

Manage Customer Data, On Cloud And On Call

If there’s data out there, it can be configured on Axtria MarketingIQ™. PLUG-IT-IN. It’s that simple! So you can focus on getting your Customer 3600, what messages to send them, when and how to reach them.

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Customer 360 Analytics App

State-of-your-Brand

Analysis and measurement of customer engagement across all marketing promotional activities. So you can focus on your customer behaviour to their attention to improve patient outcomes.

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Campaign ROI Analyzer App

Evaluate Investment Effectiveness

Plan, design and measuring marketing campaigns ROI predictively! So you can predict potential decision points and create micro-segmented message enablement.

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Strat-IP App

Plan For Future

Plan promotional investments to meet sales forecasts or budget plans! Bang-for-the-buck? You can predict it, and plan it here.

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Campaign Management App

Act On Market Dynamic

End-to-end customer journey management with predictive triggers and next-best actions for online campaigns. Had doubts over online campaign effectiveness? Make your app give you best and next-best-actions based on customer behaviour.

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Suggestions/Triggers App

Automate Promotional Suggestions

Execute AI-driven triggers to enable closer connections between customers and brands promotional investments. So you know the emotional response your customers have to your messages!

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Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Orphan Drug Commercialization For An SMB Pharma Organization Enabled By Axtria DataMAx™
Orphan Drug Commercialization For An SMB Pharma Organization Enabled By Axtria DataMAx™

The orphan drug market is predicted to generate $217 billion by 2024, i.e., 18% of the overall prescription sales. The orphan drug market is historically dominated by the big pharm ...

Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application For Account Management
Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application For Account Management

COVID-19 has drastically reduced the interactions between the physician and the sales representative as many healthcare organizations (HCOs) have placed sweeping restrictions on sa ...

Automated Email Campaigns Support The Patient Assistance Journey For Enhanced Treatment Outcomes
Automated Email Campaigns Support The Patient Assistance Journey For Enhanced Treatment Outcomes

Diagnosis of a rare disease, lack of therapies, and small patient populations all lead to significant challenges in rare disease management and support of these patients. ...

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