Make informed and strategic decisions about the brand
Systematic, structured, and portfolio-level evaluation of brand’s strategy and tactics that leads to timely insights that drive action to accelerate brand Rxs.
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Brand Analytics
Execute strategic investment planning decisions through analytically-driven decision making for:
- Brand performance through data driven analytics across spend, campaigns, channels, territories, regions, and individual sales reps
- Better control over marketing spends by understanding where the best marketing performance and results are coming from
- Multiple scenario comparison for stronger budget planning and the most effective promotion mix
- Quick response to market forces utilizing the multiple attribution model
A roadmap for Brand Analytics by each stage of brand lifecycle
BEFORE THE LAUNCH
AT LAUNCH
6 MONTHS AFTER LAUNCH
Axtria’s Integrated Brand Performance Framework
The Axtria Brand Diagnostics Evaluation Framework helps measure brand performance and provides a custom identification of empirically-validated underlying drivers of brand performance
Promotion Resourcing and Allocation
Promotion Design
Reimbursement Constraints
Institutional Constraints
Market Conditions
Macro-Economic Factors
Brand Analytics Enabled with 
A Cloud-Based Service Platform: Enables Customer-Centric Marketing (CCM)
Data App
Manage Customer Data, On Cloud And On Call
If there’s data out there, it can be configured on Axtria MarketingIQ™. PLUG-IT-IN. It’s that simple! So you can focus on getting your Customer 3600, what messages to send them, when and how to reach them.
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Customer 360 Analytics App
State-of-your-Brand
Analysis and measurement of customer engagement across all marketing promotional activities. So you can focus on your customer behaviour to their attention to improve patient outcomes.
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Campaign ROI Analyzer App
Evaluate Investment Effectiveness
Plan, design and measuring marketing campaigns ROI predictively! So you can predict potential decision points and create micro-segmented message enablement.
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Strat-IP App
Plan For Future
Plan promotional investments to meet sales forecasts or budget plans! Bang-for-the-buck? You can predict it, and plan it here.
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Campaign Management App
Act On Market Dynamic
End-to-end customer journey management with predictive triggers and next-best actions for online campaigns. Had doubts over online campaign effectiveness? Make your app give you best and next-best-actions based on customer behaviour.
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Suggestions/Triggers App
Automate Promotional Suggestions
Execute AI-driven triggers to enable closer connections between customers and brands promotional investments. So you know the emotional response your customers have to your messages!
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