Brand Analytics
Execute strategic investment planning decisions through analytically-driven decision making for:
- Brand performance through data driven analytics across spend, campaigns, channels, territories, regions, and individual sales reps
- Better control over marketing spends by understanding where the best marketing performance and results are coming from
- Multiple scenario comparison for stronger budget planning and the most effective promotion mix
- Quick response to market forces utilizing the multiple attribution model
A roadmap for Brand Analytics by each stage of brand lifecycle
Axtria’s Integrated Brand Performance Framework
The Axtria Brand Diagnostics Evaluation Framework helps measure brand performance and provides a custom identification of empirically-validated underlying drivers of brand performance
Promotion Resourcing and Allocation
Promotion Design
Reimbursement Constraints
Institutional Constraints
Market Conditions
Macro-Economic Factors
Brand Analytics Enabled with 
A Cloud-Based Service Platform: Enables Customer-Centric Marketing (CCM)
Data App
Manage Customer Data, On Cloud And On Call
If there’s data out there, it can be configured on Axtria MarketingIQ™. PLUG-IT-IN. It’s that simple! So you can focus on getting your Customer 3600, what messages to send them, when and how to reach them.
Learn More
Customer 360 Analytics App
State-of-your-Brand
Analysis and measurement of customer engagement across all marketing promotional activities. So you can focus on your customer behaviour to their attention to improve patient outcomes.
Learn More
Campaign ROI Analyzer App
Evaluate Investment Effectiveness
Plan, design and measuring marketing campaigns ROI predictively! So you can predict potential decision points and create micro-segmented message enablement.
Learn More
Strat-IP App
Plan For Future
Plan promotional investments to meet sales forecasts or budget plans! Bang-for-the-buck? You can predict it, and plan it here.
Learn More
Campaign Management App
Act On Market Dynamic
End-to-end customer journey management with predictive triggers and next-best actions for online campaigns. Had doubts over online campaign effectiveness? Make your app give you best and next-best-actions based on customer behaviour.
Learn More
Suggestions/Triggers App
Automate Promotional Suggestions
Execute AI-driven triggers to enable closer connections between customers and brands promotional investments. So you know the emotional response your customers have to your messages!
Learn More Customer Success Stories
Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.
Life sciences organizations are struggling with several factors, including fragmented analytics teams, siloed decision making, limited thought leadership, and inflexible operating ...
A top pharma company that had done well to grow their oncology drug to a blockbuster status was struggling with understanding and achieving its full potential. Axtria provided str ...
The organizations are becoming more customer-centric to engage with customers based on their unique preferences and driving the need to craft custom interactions across various per ...
