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Channel Design & Management

Understand the impact of various promotional channels influencing the sales​

  • Choose the right methodology
  • Use innovative models
  • Use comprehensive channel tracking KPIs
  • Get early insights to enable course correction​​

Extensive Experience In Designing Channel Mix Across The Product Life Cycle

Strategy

Increase brand share and reach

Investment Decision

Aggressive personal promotion

Channel Mix
  • Rep Details
  • Samples​
  • Peer to Peer
  • KOLs​
  • Unbranded​
Strategy

Maintain growth and increase market share

Investment Decision

ersonal promotion with focus shift towards NPP

Channel Mix
  • Rep Details ​
  • Co-pay​
  • Conference​
  • Speaker
  • Branded
Strategy

Reduce investment and maximize profits

Investment Decision

Focus on low cost non personal promotion

Channel Mix
  • Digital
  • E-detailing
  • Tele-detailing​
  • Co-pay

Optimize Your Channel Investment

Measure, Prioritize, And Allocate Marketing Budgets Across Multiple Channels

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Personal Channels

Detailing, Pharmacy Programs, Teleconference, Emails

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Digital Channels

Websites, Social Communities, Banner Ads, Mobile Aps, Smart Card

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Event-Based

Speaker Programs, Continuing Education, Symposiums

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Mass Media

Journals, TV Networks, Local Advertising

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Promotions-Based

Coupons, Vouchers, Starter Kits, Rebates, Adherence Programs

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Others

DTC, Public Relations

Channel Design Enabled With Axtria MarketingIQ

A Cloud-Based Service Platform: Enables Customer-Centric Marketing (CCM)

Data App

Manage Customer Data, On Cloud And On Call

If there’s data out there, it can be configured on Axtria MarketingIQ™. PLUG-IT-IN. It’s that simple! So you can focus on getting your Customer 3600, what messages to send them, when and how to reach them.

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Customer 360 Analytics App

State-of-your-Brand

Analysis and measurement of customer engagement across all marketing promotional activities. So you can focus on your customer behaviour to their attention to improve patient outcomes.

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Campaign ROI Analyzer App

Evaluate Investment Effectiveness

Plan, design and measuring marketing campaigns ROI predictively! So you can predict potential decision points and create micro-segmented message enablement.

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Strat-IP App

Plan For Future

Plan promotional investments to meet sales forecasts or budget plans! Bang-for-the-buck? You can predict it, and plan it here.

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Campaign Management App

Act On Market Dynamic

End-to-end customer journey management with predictive triggers and next-best actions for online campaigns. Had doubts over online campaign effectiveness? Make your app give you best and next-best-actions based on customer behaviour.

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Suggestions/Triggers App

Automate Promotional Suggestions

Execute AI-driven triggers to enable closer connections between customers and brands promotional investments. So you know the emotional response your customers have to your messages!

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Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Impact of tele-detailing - Marketing ROI Analytics
Impact Of Tele-Detailing On Brand Sales Surges

A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...

sales analytics
Sales Force Restructuring Strategy For A New Oncology Indication Launch In The US

With the rise of specialty pharma, the interactions between sales reps and healthcare stakeholders are becoming more profound, more productive, and much more scientific. ...

Influencing Physician Propensity To Prescribe
Expand Market Share With Right Customer Targeting

Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. ...