Design Promo Channel Mix Across The Product Life Cycle

Maximize returns on marketing investments by determining the best set of advertising and targeted campaigns across offline and online channels and media (traditional, digital and social).​

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Channel Design & Management

Understand the impact of various promotional channels influencing the sales​

  • Choose the right methodology
  • Use innovative models
  • Use comprehensive channel tracking KPIs
  • Get early insights to enable course correction​​

Extensive Experience In Designing Channel Mix Across The Product Life Cycle

LAUNCH & GROWTH

MATURITY & SATURATION

DECLINE & LOE

Strategy

Increase brand share and reach

Investment Decision

Aggressive personal promotion

Channel Mix
  • Rep Details
  • Samples​
  • Peer to Peer
  • KOLs​
  • Unbranded​
Strategy

Maintain growth and increase market share

Investment Decision

ersonal promotion with focus shift towards NPP

Channel Mix
  • Rep Details ​
  • Co-pay​
  • Conference​
  • Speaker
  • Branded
Strategy

Reduce investment and maximize profits

Investment Decision

Focus on low cost non personal promotion

Channel Mix
  • Digital
  • E-detailing
  • Tele-detailing​
  • Co-pay

Optimize Your Channel Investment

Measure, Prioritize, And Allocate Marketing Budgets Across Multiple Channels

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Personal Channels

Detailing, Pharmacy Programs, Teleconference, Emails

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Digital Channels

Websites, Social Communities, Banner Ads, Mobile Aps, Smart Card

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Event-Based

Speaker Programs, Continuing Education, Symposiums

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Mass Media

Journals, TV Networks, Local Advertising

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Promotions-Based

Coupons, Vouchers, Starter Kits, Rebates, Adherence Programs

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Others

DTC, Public Relations

Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

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