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Channel Design & Management

Understand the impact of various promotional channels influencing the sales​

  • Choose the right methodology
  • Use innovative models
  • Use comprehensive channel tracking KPIs
  • Get early insights to enable course correction​​

Extensive Experience In Designing Channel Mix Across The Product Life Cycle

Strategy

Increase brand share and reach

Investment Decision

Aggressive personal promotion

Channel Mix
  • Rep Details
  • Samples​
  • Peer to Peer
  • KOLs​
  • Unbranded​
Strategy

Maintain growth and increase market share

Investment Decision

ersonal promotion with focus shift towards NPP

Channel Mix
  • Rep Details ​
  • Co-pay​
  • Conference​
  • Speaker
  • Branded
Strategy

Reduce investment and maximize profits

Investment Decision

Focus on low cost non personal promotion

Channel Mix
  • Digital
  • E-detailing
  • Tele-detailing​
  • Co-pay

Optimize Your Channel Investment

Measure, Prioritize, And Allocate Marketing Budgets Across Multiple Channels

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Personal Channels

Detailing, Pharmacy Programs, Teleconference, Emails

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Digital Channels

Websites, Social Communities, Banner Ads, Mobile Aps, Smart Card

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Event-Based

Speaker Programs, Continuing Education, Symposiums

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Mass Media

Journals, TV Networks, Local Advertising

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Promotions-Based

Coupons, Vouchers, Starter Kits, Rebates, Adherence Programs

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Others

DTC, Public Relations

Channel Design Enabled With Axtria MarketingIQ

A Cloud-Based Service Platform: Enables Customer-Centric Marketing (CCM)

Data App

Manage Customer Data, On Cloud And On Call

If there’s data out there, it can be configured on Axtria MarketingIQ™. PLUG-IT-IN. It’s that simple! So you can focus on getting your Customer 3600, what messages to send them, when and how to reach them.

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Customer 360 Analytics App

State-of-your-Brand

Analysis and measurement of customer engagement across all marketing promotional activities. So you can focus on your customer behaviour to their attention to improve patient outcomes.

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Campaign ROI Analyzer App

Evaluate Investment Effectiveness

Plan, design and measuring marketing campaigns ROI predictively! So you can predict potential decision points and create micro-segmented message enablement.

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Strat-IP App

Plan For Future

Plan promotional investments to meet sales forecasts or budget plans! Bang-for-the-buck? You can predict it, and plan it here.

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Campaign Management App

Act On Market Dynamic

End-to-end customer journey management with predictive triggers and next-best actions for online campaigns. Had doubts over online campaign effectiveness? Make your app give you best and next-best-actions based on customer behaviour.

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Suggestions/Triggers App

Automate Promotional Suggestions

Execute AI-driven triggers to enable closer connections between customers and brands promotional investments. So you know the emotional response your customers have to your messages!

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Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Analytics Center of Excellence
Data & Analytics Center Of Excellence (CoE) For A Global Pharma

Life sciences organizations are struggling with several factors, including fragmented analytics teams, siloed decision making, limited thought leadership, and inflexible operating ...

Strategic Course Correction For A Blockbuster Oncology Drug

A top pharma company that had done well to grow their oncology drug to a blockbuster status was struggling with understanding and achieving its full potential. Axtria provided str ...

MarketingIQ Implementation
Axtria MarketingIQ™ Implementation To Support Business Decision

The organizations are becoming more customer-centric to engage with customers based on their unique preferences and driving the need to craft custom interactions across various per ...