Channel Design & Management

Understand the impact of various promotional channels influencing the sales​

  • Choose the right methodology
  • Use innovative models
  • Use comprehensive channel tracking KPIs
  • Get early insights to enable course correction​​

Extensive Experience In Designing Channel Mix Across The Product Life Cycle

Strategy
Increase brand share and reach
Investment Decision
Aggressive personal promotion
Channel Mix
  • Rep Details
  • Samples​
  • Peer to Peer
  • KOLs​
  • Unbranded​
Strategy
Maintain growth and increase market share
Investment Decision
Personal promotion with focus shift towards NPP
Channel Mix
  • Rep Details ​
  • Co-pay​
  • Conference​
  • Speaker
  • Branded
Strategy
Reduce investment and maximize profits
Investment Decision
Focus on low cost non personal promotion
Channel Mix
  • Digital ​
  • E-detailing
  • Tele-detailing​
  • Co-pay

Optimize Your Channel Investment

Measure, Prioritize, And Allocate Marketing Budgets Across Multiple Channels

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Personal Channels

Detailing, Pharmacy Programs, Teleconference, Emails

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Digital Channels

Websites, Social Communities, Banner Ads, Mobile Aps, Smart Card

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Event-Based

Speaker Programs, Continuing Education, Symposiums

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Mass Media

Journals, TV Networks, Local Advertising

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Promotions-Based

Coupons, Vouchers, Starter Kits, Rebates, Adherence Programs

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Others

DTC, Public Relations

Channel Design Enabled With Axtria MarketingIQ

A Cloud-Based Service Platform: Enables Customer-Centric Marketing (CCM)

Data App

Manage Customer Data, On Cloud And On Call

If there’s data out there, it can be configured on Axtria MarketingIQ™. PLUG-IT-IN. It’s that simple! So you can focus on getting your Customer 3600, what messages to send them, when and how to reach them.

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Customer 360 Analytics App

State-of-your-Brand

Analysis and measurement of customer engagement across all marketing promotional activities. So you can focus on your customer behaviour to their attention to improve patient outcomes.

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Campaign ROI Analyzer App

Evaluate Investment Effectiveness

Plan, design and measuring marketing campaigns ROI predictively! So you can predict potential decision points and create micro-segmented message enablement.

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Strat-IP App

Plan For Future

Plan promotional investments to meet sales forecasts or budget plans! Bang-for-the-buck? You can predict it, and plan it here.

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Campaign Management App

Act On Market Dynamic

End-to-end customer journey management with predictive triggers and next-best actions for online campaigns. Had doubts over online campaign effectiveness? Make your app give you best and next-best-actions based on customer behaviour.

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Suggestions/Triggers App

Automate Promotional Suggestions

Execute AI-driven triggers to enable closer connections between customers and brands promotional investments. So you know the emotional response your customers have to your messages!

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Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Marketing ROI with DataMAx
Increasing Marketing ROI By 10% Enabled With AI/ML-Driven Insights

Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...

Incentive Compensation Program
Complex Incentive Program Implementation For Global Markets With 12,000+ Sales Reps Across Animal And Human Health

Axtria’s partnership with the client resulted in transforming their operating model through global planning with localized execution to derives the best of both worlds. The share ...

Commercial Data Management
Unlocking 33% Performance Gains With Commercial Data Management For Top Pharma

Pharma companies collect a variety of commercial healthcare data, which comes with its own set of challenges. In the absence of an agile and robust platform to ingest, process, and ...