Design Promo Channel Mix Across The Product Life Cycle
Maximize returns on marketing investments by determining the best set of advertising and targeted campaigns across offline and online channels and media (traditional, digital and social).
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Channel Design & Management
Understand the impact of various promotional channels influencing the sales
- Choose the right methodology
- Use innovative models
- Use comprehensive channel tracking KPIs
- Get early insights to enable course correction
Extensive Experience In Designing Channel Mix Across The Product Life Cycle
LAUNCH & GROWTH
MATURITY & SATURATION
DECLINE & LOE
Optimize Your Channel Investment
Measure, Prioritize, And Allocate Marketing Budgets Across Multiple Channels
Personal Channels
Detailing, Pharmacy Programs, Teleconference, Emails
Digital Channels
Websites, Social Communities, Banner Ads, Mobile Aps, Smart Card
Event-Based
Speaker Programs, Continuing Education, Symposiums
Mass Media
Journals, TV Networks, Local Advertising
Promotions-Based
Coupons, Vouchers, Starter Kits, Rebates, Adherence Programs
Others
DTC, Public Relations
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