Design Promo Channel Mix Across The Product Life Cycle
Maximize returns on marketing investments by determining the best set of advertising and targeted campaigns across offline and online channels and media (traditional, digital and social).
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Channel Design & Management
Understand the impact of various promotional channels influencing the sales
- Choose the right methodology
- Use innovative models
- Use comprehensive channel tracking KPIs
- Get early insights to enable course correction
Extensive Experience In Designing Channel Mix Across The Product Life Cycle
LAUNCH & GROWTH
MATURITY & SATURATION
DECLINE & LOE
Optimize Your Channel Investment
Measure, Prioritize, And Allocate Marketing Budgets Across Multiple Channels
Personal Channels
Detailing, Pharmacy Programs, Teleconference, Emails
Digital Channels
Websites, Social Communities, Banner Ads, Mobile Aps, Smart Card
Event-Based
Speaker Programs, Continuing Education, Symposiums
Mass Media
Journals, TV Networks, Local Advertising
Promotions-Based
Coupons, Vouchers, Starter Kits, Rebates, Adherence Programs
Others
DTC, Public Relations
Channel Design Enabled With 
A Cloud-Based Service Platform: Enables Customer-Centric Marketing (CCM)
Data App
Manage Customer Data, On Cloud And On Call
If there’s data out there, it can be configured on Axtria MarketingIQ™. PLUG-IT-IN. It’s that simple! So you can focus on getting your Customer 3600, what messages to send them, when and how to reach them.
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Customer 360 Analytics App
State-of-your-Brand
Analysis and measurement of customer engagement across all marketing promotional activities. So you can focus on your customer behaviour to their attention to improve patient outcomes.
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Campaign ROI Analyzer App
Evaluate Investment Effectiveness
Plan, design and measuring marketing campaigns ROI predictively! So you can predict potential decision points and create micro-segmented message enablement.
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Strat-IP App
Plan For Future
Plan promotional investments to meet sales forecasts or budget plans! Bang-for-the-buck? You can predict it, and plan it here.
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Campaign Management App
Act On Market Dynamic
End-to-end customer journey management with predictive triggers and next-best actions for online campaigns. Had doubts over online campaign effectiveness? Make your app give you best and next-best-actions based on customer behaviour.
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Suggestions/Triggers App
Automate Promotional Suggestions
Execute AI-driven triggers to enable closer connections between customers and brands promotional investments. So you know the emotional response your customers have to your messages!
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