Customer 360 Analytics

In the changing healthcare ecosystem, physicians are becoming more digitally connected. This makes it crucial for pharma companies to augment traditional customer engagement strategies with prompt, relevant, and consistent messaging through practical and preferred channels. Axtria’s Customer 360 solutions leverage customer footprints across multiple channels to accurately define and precisely target dynamic customer personas with distinct preferences.​

Key Offerings


Digital Engagement

Engage contextually with customers, drive loyalty, and ensure successful campaigns by identifying their digital journey across various touchpoints.


Brand Sentiment

Listen to customers’ voice on brands for informed marketing strategies. Axtria’s customizable social listening solutions leverage proprietary media channels, social chatter, and news data.


Digital Metric

Ensure engagement efficacy with the right metrics across each channel. Our pre-built library of extensive digital KPIs are designed to ensure thorough campaign tracking.


Digital Insights
And Optimization

Approach customers strategically with Axtria’s digital marketing insights, optimized for the multi-channel, multi-stakeholder digital market.


Data Management

Leverage in-house, traditional and digital data sources to reveal the most accurate persona of customers, with Axtria’s data management frameworks.


Engagement Scores

Estimate customer engagement levels across multiple promotional campaigns and generate an actionable engagement score to hyper-target opportunities and risks.

Customer 360 Enabled With Axtria MarketingIQ

A Cloud-Based Service Platform: Enables Customer-Centric Marketing (CCM)

Data App

Manage Customer Data, On Cloud And On Call

If there’s data out there, it can be configured on Axtria MarketingIQ™. PLUG-IT-IN. It’s that simple! So you can focus on getting your Customer 3600, what messages to send them, when and how to reach them.

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Customer 360 Analytics App


Analysis and measurement of customer engagement across all marketing promotional activities. So you can focus on your customer behaviour to their attention to improve patient outcomes.

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Campaign ROI Analyzer App

Evaluate Investment Effectiveness

Plan, design and measuring marketing campaigns ROI predictively! So you can predict potential decision points and create micro-segmented message enablement.

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Strat-IP App

Plan For Future

Plan promotional investments to meet sales forecasts or budget plans! Bang-for-the-buck? You can predict it, and plan it here.

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Campaign Management App

Act On Market Dynamic

End-to-end customer journey management with predictive triggers and next-best actions for online campaigns. Had doubts over online campaign effectiveness? Make your app give you best and next-best-actions based on customer behaviour.

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Suggestions/Triggers App

Automate Promotional Suggestions

Execute AI-driven triggers to enable closer connections between customers and brands promotional investments. So you know the emotional response your customers have to your messages!

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Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Data & Analytics Center Of Excellence (CoE) For A Global Pharma
Data & Analytics Center Of Excellence (CoE) For A Global Pharma

Life sciences organizations are struggling with several factors, including fragmented analytics teams, siloed decision making, limited thought leadership, and inflexible operating ...

Strategic Course Correction For A Blockbuster Oncology Drug
Strategic Course Correction For A Blockbuster Oncology Drug

A top pharma company that had done well to grow their oncology drug to a blockbuster status was struggling with understanding and achieving its full potential. Axtria provided str ...

Axtria MarketingIQ™ Implementation To Support Business Decision
Axtria MarketingIQ™ Implementation To Support Business Decision

The organizations are becoming more customer-centric to engage with customers based on their unique preferences and driving the need to craft custom interactions across various per ...

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