Customer 360 Analytics/Insights

Healthcare physicians (HCPs) are reserving in-person meetings for matters of the highest priority and prefer to communicate on their schedule and chosen medium. Pharma sales and marketing teams need to augment traditional engagement strategies with prompt, relevant, and consistent messaging through customer-preferred channels. Rich customer insights will help marketers to develop meaningful and personalized messages.

Leverage customer footprints across multiple channels to accurately define and precisely target dynamic customer personas with distinct preferences, enabling reps to deliver the right message at the right time.

Customer 360 engagement success

Higher engagement rates
A better customer experience
Improved brand adherence
Accelerated patient journey

increase in treatment NRx

customer net promoter score (NPS)

email delivery rates

increase in customer analytics productivity

Customer 360 solutions offered

Digital metric

Ensure engagement efficacy with the right metrics across each channel. Our pre-built library of extensive digital KPIs is designed to ensure thorough campaign planning, broadcast, and tracking.

Digital engagement

Engage contextually with customers, drive loyalty, and ensure successful campaigns by identifying their digital journey across various touchpoints.

Digital optimization

Approach customers strategically with Axtria’s digital marketing insights, optimized for the multichannel, multistakeholder digital market.

360-degree data management

Leverage in-house, traditional, and digital data sources to reveal the most accurate persona of customers, with 360 data management frameworks on cloud.

Customer engagement

Customer engagement levels across multiple promotional campaigns and generate an actionable engagement score to hyper-target opportunities and risks.

Brand sentiment analysis

Listen to customers’ voice on brands for informed marketing strategies by leveraging proprietary media channels, social chatter, and news data.

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Customer success stories

Case Study

Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management

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Case Study

Axtria CustomerIQ™ Implementation To Support Business Decisions

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Case Study

Expand Market Share With Right Customer Targeting

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Axtria research hub

Industry Primer

The Power of Customer Centricity: Building a Customer-Focused Business

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Report

Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful Customer Experience

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Industry Primer

Omnichannel Customer Experience

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Customer 360

Customer 360 dashboard for a personalized experience

Customer 360 Analytics/Insights

Customer 360 engagement success