Customer 360 Analytics
In the changing healthcare ecosystem, physicians are becoming more digitally connected. This makes it crucial for pharma companies to augment traditional customer engagement strategies with prompt, relevant, and consistent messaging through practical and preferred channels. Axtria’s Customer 360 solutions leverage customer footprints across multiple channels to accurately define and precisely target dynamic customer personas with distinct preferences.
Key Offerings
360-degree
Digital Engagement
Engage contextually with customers, drive loyalty, and ensure successful campaigns by identifying their digital journey across various touchpoints.
Brand Sentiment
Analysis
Listen to customers’ voice on brands for informed marketing strategies. Axtria’s customizable social listening solutions leverage proprietary media channels, social chatter, and news data.
Digital Metric
Identification
Ensure engagement efficacy with the right metrics across each channel. Our pre-built library of extensive digital KPIs are designed to ensure thorough campaign tracking.
Digital Insights
And Optimization
Approach customers strategically with Axtria’s digital marketing insights, optimized for the multi-channel, multi-stakeholder digital market.
Multi-channel
Data Management
Leverage in-house, traditional and digital data sources to reveal the most accurate persona of customers, with Axtria’s data management frameworks.
Actionable
Engagement Scores
Estimate customer engagement levels across multiple promotional campaigns and generate an actionable engagement score to hyper-target opportunities and risks.
Customer 360 Enabled With 
A Cloud-Based Service Platform: Enables Customer-Centric Marketing (CCM)
Data App
Manage Customer Data, On Cloud And On Call
If there’s data out there, it can be configured on Axtria MarketingIQ™. PLUG-IT-IN. It’s that simple! So you can focus on getting your Customer 3600, what messages to send them, when and how to reach them.
Customer 360 Analytics App
State-of-your-Brand
Analysis and measurement of customer engagement across all marketing promotional activities. So you can focus on your customer behaviour to their attention to improve patient outcomes.
Campaign ROI Analyzer App
Evaluate Investment Effectiveness
Plan, design and measuring marketing campaigns ROI predictively! So you can predict potential decision points and create micro-segmented message enablement.
Strat-IP App
Plan For Future
Plan promotional investments to meet sales forecasts or budget plans! Bang-for-the-buck? You can predict it, and plan it here.
Campaign Management App
Act On Market Dynamic
End-to-end customer journey management with predictive triggers and next-best actions for online campaigns. Had doubts over online campaign effectiveness? Make your app give you best and next-best-actions based on customer behaviour.
Suggestions/Triggers App
Automate Promotional Suggestions
Execute AI-driven triggers to enable closer connections between customers and brands promotional investments. So you know the emotional response your customers have to your messages!
Customer Success Stories
Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.
Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyz ...
Axtria’s partnership with the client resulted in transforming their operating model through global planning with localized execution to derives the best of both worlds. The share ...
Pharma companies collect a variety of commercial healthcare data, which comes with its own set of challenges. In the absence of an agile and robust platform to ingest, process, and ...
