360-DEGREE ENGAGEMENT FOR A 1:1 CUSTOMER EXPERIENCE
Drive personalized, contextual and targeted campaigns at scale for enriching and holistic customer engagement
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Customer 360 Analytics
In the changing healthcare ecosystem, physicians are becoming more digitally connected. This makes it crucial for pharma companies to augment traditional customer engagement strategies with prompt, relevant, and consistent messaging through practical and preferred channels. Axtria’s Customer 360 solutions leverage customer footprints across multiple channels to accurately define and precisely target dynamic customer personas with distinct preferences.
Key Offerings
360-degree
Digital Engagement
Engage contextually with customers, drive loyalty, and ensure successful campaigns by identifying their digital journey across various touchpoints.
Brand Sentiment
Analysis
Listen to customers’ voice on brands for informed marketing strategies. Axtria’s customizable social listening solutions leverage proprietary media channels, social chatter, and news data.
Digital Metric
Identification
Ensure engagement efficacy with the right metrics across each channel. Our pre-built library of extensive digital KPIs are designed to ensure thorough campaign tracking.
Digital Insights
And Optimization
Approach customers strategically with Axtria’s digital marketing insights, optimized for the multi-channel, multi-stakeholder digital market.
Multi-channel
Data Management
Leverage in-house, traditional and digital data sources to reveal the most accurate persona of customers, with Axtria’s data management frameworks.
Actionable
Engagement Scores
Estimate customer engagement levels across multiple promotional campaigns and generate an actionable engagement score to hyper-target opportunities and risks.
Customer Success Stories
Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.
