360-DEGREE ENGAGEMENT FOR A 1:1 CUSTOMER EXPERIENCE

Drive personalized, contextual and targeted campaigns at scale​ for enriching and holistic customer engagement

Customer 360 Analytics

In the changing healthcare ecosystem, physicians are becoming more digitally connected. This makes it crucial for pharma companies to augment traditional customer engagement strategies with prompt, relevant, and consistent messaging through practical and preferred channels. Axtria’s Customer 360 solutions leverage customer footprints across multiple channels to accurately define and precisely target dynamic customer personas with distinct preferences.​

Key Offerings

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360-degree
Digital Engagement

Engage contextually with customers, drive loyalty, and ensure successful campaigns by identifying their digital journey across various touchpoints.

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Brand Sentiment
Analysis

Listen to customers’ voice on brands for informed marketing strategies. Axtria’s customizable social listening solutions leverage proprietary media channels, social chatter, and news data.

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Digital Metric
Identification

Ensure engagement efficacy with the right metrics across each channel. Our pre-built library of extensive digital KPIs are designed to ensure thorough campaign tracking.

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Digital Insights
And Optimization

Approach customers strategically with Axtria’s digital marketing insights, optimized for the multi-channel, multi-stakeholder digital market.

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Multi-channel
Data Management

Leverage in-house, traditional and digital data sources to reveal the most accurate persona of customers, with Axtria’s data management frameworks.

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Actionable
Engagement Scores

Estimate customer engagement levels across multiple promotional campaigns and generate an actionable engagement score to hyper-target opportunities and risks.

Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Design And Rollout Of Global Incentive Compensation Program Across 45+ Markets For A Top 5 Pharma Company
Design And Rollout Of Global Incentive Compensation Program Across 45+ Markets For A Top 5 Pharma Company

Designing and implementing a large-scale global Incentive Compensation (IC) program can be a daunting enterprise undertaking due to the associated complexities, such as large numbe ...

Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application For Account Management
Improved Targeting And Marketing Through Axtria’s Cloud-Based Field Application For Account Management

COVID-19 has drastically reduced the interactions between the physician and the sales representative as many healthcare organizations (HCOs) have placed sweeping restrictions on sa ...

Automated Email Campaigns Support The Patient Assistance Journey For Enhanced Treatment Outcomes
Automated Email Campaigns Support The Patient Assistance Journey For Enhanced Treatment Outcomes

Diagnosis of a rare disease, lack of therapies, and small patient populations all lead to significant challenges in rare disease management and support of these patients. ...

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