Field Reporting & Smart Analytics

Sales representatives are the eyes and ears for pharma companies as they are the ones on field, closest to the customers, driving prescription numbers. With the sales rep role continually evolving to meet the demands of complex commercial models, Axtria’s field analytics and reporting solutions empower them to make intelligent decisions and reach the right doctors at the right time, with flexibility and agility.

Key Offerings


Pharma Business Insights

Make informed sales force strategy decisions with actionable insights specifically for sales reps, district managers and regional managers with Axtria’s field analytic solutions.


Role Specific Dashboards

Find the most relevant KPIs and field insights for your specific role. Axtria’s role specific dashboards beautifully represent key field performance metrics meant for consumtion by varying decision-makers​.


​Sales Effectiveness KPI Library

Closely track sales force effectiveness with a library of 200+ sales effectiveness KPIs. These pre-defined KPIs provide a holistic view of each rep’s performance on field and enable informed decision-making.​

Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Impact of tele-detailing - Marketing ROI Analytics
Impact Of Tele-Detailing On Brand Sales Surges

A spurt in sales, post a marketing campaign, may not be the sole result of that marketing campaign. Various other factors could have contributed to that surge. Some of it would hav ...

sales analytics
Sales Force Restructuring Strategy For A New Oncology Indication Launch In The US

With the rise of specialty pharma, the interactions between sales reps and healthcare stakeholders are becoming more profound, more productive, and much more scientific. ...

Influencing Physician Propensity To Prescribe
Expand Market Share With Right Customer Targeting

Companies often rely on a myriad of promotional activities to increase prescription rates by carefully communicating the derived patient health benefits and treatment outcomes. ...