Drive a true omni-channel call plan experience​

Call the right target, at the right time, over the right channel

Call Planning

Provide sales reps with a well-designed call plan that takes cognizance of traditional and digital channels to enhance the marketing potency of brand and increase sales effectiveness. With the marketplace teeming with new information channels, changing customer preferences and decreased access to physicians for in-person promotions, every promotional touch point needs to deliver better customer experience. ​​

With Axtria’s customizable, omni-channel call planning framework, a salesforce can make the most of every personal and non-personal touchpoint with the customers. Our dedicated center of excellence comprises of highly skilled professionals with deep understanding of pharma market across therapy areas and experience in deploying 800+ call plans for traditional as well as specialty products. Our global pool of call planning specialists, domain experts and data analysts can design a plan that encourages greater ownership and compliance of the call plans, resulting in enhanced productivity. ​

Key Benefits


Increased Sales Rep productivity​


Improved Customer


Better Call Plan


Increased Field Force


Optimized allocation of
budget across channels


Maximized ROI

Breadth of our experience​


0 +

11 out of top 20 pharma companies in the US

Therapeutic Areas

0 +

Including GI/Derm/Eye Care/Pain​​

Call Plans

750 +

across Traditional and Specialty products

Call Plans​​​

0 K+

Territories with ROI/Hybrid Call Plans


0 +

Deepest Bench of Call Planning Trained Talent in Industry

New Roles ​

0 %

Average Reduction in Total Cost​

Customer Success Stories

Explore How Axtria Helps Life Sciences Businesses Achieve Commercial Success.

Omnichannel Rep Call Planning To Enhance Engagement

With decreasing pipelines, increasing treatment costs, higher competition, and stricter and changing regulations, it has become imperative for life sciences to think of innovative ...

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Optimized HCP Targeting For A Consumer Health Company

The market for OTC drugs is vastly different from those of prescription drugs, as the lack of prescription requirement shifts decision-making power directly into the patients’ ha ...

Driving Sales Efficiency Across Digital And Traditional Channels Through Multi-Channel Call Planning

With increased drug and market awareness among Health Care Practitioners (HCPs), pharma companies need to rethink their sales teams go-to-market strategy. A burst of digital channe ...

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