Axtria - Ingenious Insights
  • Products
    • Product Portfolio
      • Axtria DataMAx™

        Accelerate actionable business insights from trusted and secure data

      • Axtria DataMAx™ Emerging Pharma

        Enterprise-grade insights for emerging pharma

      • Axtria-InsightsMAx_ai-Logo

        Agentic AI Life Sciences platform with 30+ agents for deployment and experimentation

      • Axtria SalesIQ™

        Optimize sales team customer engagement and drive higher commercial success

      • Axtria CustomerIQ™

        Leverage next best action (NBA) driven omnichannel customer engagement

      • Axtria MarketingIQ™

        Democratize marketing analytics to achieve strategic performance

    • Product Release Notes

      Latest Product Release Notes

      Axtria SalesIQTM

      Axtria SalesIQ™ Winter 2024 Release Notes

      Axtria SalesIQ™ Winter 2024 Release Notes Learn More

      Axtria CustomerIQTM

      Axtria CustomerIQ™ Winter 2024 Release Notes

      Axtria CustomerIQ(TM) Winter 2024 Release Notes Learn More

      Axtria MarketingIQTM

      Axtria MarketingIQ™ Winter Release Notes

      Axtria MarketingIQ™ Winter Release Notes Learn More
  • Solutions
    • Strategy Consulting
      • Omnichannel Customer Experience
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      Latest Insights

      White Paper

      Omnichannel Engagement: Why Isn’t Pharma There Yet?

      Omnichannel Engagement White Paper Learn More

      Report

      Unlocking Promotional Success: Insights from 140+ Marketing Mix Studies

      Unlocking Promotional Success Learn More
    • Agentic AI

        Agentic AI Life Sciences platform with expansive agent library for full deployment, scalability, and experimentation.

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      Empowering Life Sciences with Agentic AI
    • Generative AI
      • Artificial Intelligence
      • Applying AI/ML
      • AI & ML Technologies
      AI-ML-in-life-sciences (1)
    • Advanced Analytics
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      Latest Insights

      White Paper

      The Evolution and Future of Integrated Evidence Planning

      Evolution and Future of Integrated Evidence Planning Learn More

      Report

      Exploratory Data Analysis With Generative AI: A Patient Analytics Use Case

      A Patient Analytics Use Case Learn More
    • Sales
      • AI-Powered Field Force Effectiveness
      • Segmentation & Targeting
      • Territory Alignment & Roster Management
      • Call Planning
      • Incentive Compensation
      • Field Reporting

      Latest Insights

      White Paper

      Driving Omnichannel Transformation with Incentive Compensation

      Driving Omnichannel Transformation with Incentive Compensation Learn More

      Report

      2024 US Incentive Compensation Benchmarking Study

      2024 US Incentive Compensation Benchmarking Study Learn More
    • Marketing
      • Channel Design & Management
      • Customer 360
      • Marketing ROI
      • Brand Analytics

      Latest Insights

      White Paper

      Dynamic Activity Planning: Empowering the Field Force to Elevate Customer Engagement

      Empowering the Field Force to Elevate Customer Engagement Learn More

      Report

      From Chaos to Cohesion: The Power of Productized Marketing

      From Chaos to Cohesion Learn More
    • Information Management
      • Data Engineering
      • Big Data Analytics & Data Lakes
      • Master Data Management (MDM)
      • Business Intelligence & Data Visualization

      Latest Insights

      White Paper

      GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and Errors

      GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and Errors Learn More

      Report

      Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful Customer...

      Omnichannel Data Foundation Learn More
    • Clinical Solutions

        GenAI powered solutions to drive cost savings, automation, and efficiency.

        Learn More

      GenAI powered solutions
    • RWE, HEOR & Evidence Synthesis
      • Real World Evidence (RWE)
      • Health Economics And Outcomes Research (HEOR)

      Latest Insights

      White Paper

      The Evolution and Future of Integrated Evidence Planning

      Evolution and Future of Integrated Evidence Planning Learn More

      Report

      The Inflation Reduction Act and Its Implications on Real-World Evidence

      The Inflation Reduction Act and Its Implications on RWE Learn More
    • More
      • Global Capability Centers (GCCs)
      • Emerging Pharma
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      • Therapeutics
      Empowering life sciences GCCs
  • Technologies
    • Big Data

      Make the potential of Big Data a reality driving the business and patient outcomes.

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      Big Data Technologies
    • Cloud

      Anything, Anywhere, Anytime – with cloud, the sky is the limit.

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      Cloud Software
  • Industries
    • Industries

      Software that delivers life sciences data to insights to planning to operations.

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      • Pharmaceuticals
      • Med Tech & Medical Devices
      • Biotechnology
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      • Animal Health
      • Payers
      • Providers
      • Emerging Pharma
  • Insights
    • Ignite Webinar Series

      On-demand Webinars

      Axtria Ignite Webinar

      Accelerating Market Access with AI: It's Time to Look Beyond Propensity Score Matching

      Accelerating Market Access with AI Watch Now

      Axtria Ignite Webinar

      Harnessing AI/ML for Enhanced Pharma Forecasting: Insights and Innovations

      Harnessing AIML for Enhanced Pharma Forecasting - Insights and Innovations Watch Now
    • Research Hub

      Latest Insights

      Report

      2025 Customer Engagement Planning and Execution Benchmarking Study

      Benchmarking Study 2025 Customer Engagement Planning and Execution Learn More

      New: GENERATIVE AI

      Do you have the right partner for your AI journey?

      GenAI - Do you have the right partner for your AI journey_

      Learn More

      View All
    • Industry Primers

      Latest Insights

      Industry Primer

      Optimizing Sales Excellence: A Comprehensive Guide to Sales Performance Management

      Optimizing Sales Excellence - A Comprehensive Guide to Sales Performance Management Learn More

      Industry Primer

      The Power of Customer Centricity: Building a Customer-Focused Business

      The Power of Customer Centricity Learn More

      Industry Primer

      Decoding Data Democratization

      Decoding Data Democratization Learn More
    • Blogs & Infographics

      Latest Insights

      Blog

      NexGen Commercial Intelligence: How Generative and Agentic AI are powering Field Force...

      NexGen Commercial Intelligence Learn More

      Blog

      Cell & Gene Therapies for Rare Diseases: Unlocking New Possibilities with Real-World Data

      Cell & Gene Therapies for Rare Diseases Learn More

      Infographic

      10 Myths of Custom MMx and Why Axtria MarketingIQ™ is Best-in-Class

      Building a custom marketing mix (MMx) solution Learn More
    • Customer Success Stories

      Latest Insights

      Case Study

      Last-Mile Connectivity for AI-Driven Decision-Making

      Last-Mile Connectivity for AI-Driven Decision-Making Learn More

      Case Study

      Personalized Diabetes Care with GenAI-Powered Coaching

      Personalized Diabetes Care with GenAI-Powered Coaching Learn More

      Case Study

      Transforming Diabetes Care with AI-Powered Patient Identification

      Transforming Diabetes Care with AI-Powered Patient Identification Learn More
    • Podcasts & Videos

      Latest Insights

      Podcast

      AI in Pharma is here; now go back to basics!

      AI in Pharma is here Learn More

      Podcast

      Paul Bedard & Jassi Chadha: Reimagining The Future of Pharma Customer Engagement

      Reimagining The Future of Pharma Customer Engagement Learn More

      Video

      How to Build a MedTech Targeting Plan with Overlapping Field Forces

      How to Build a MedTech Targeting Plan with Overlapping Field Forces Learn More
    • Fact Sheets, Data Sheets & Guides

      Latest Insights

      Factsheet

      Axtria DataMAx™ - Accelerate actionable business insights from trusted and secure data

      Accelerate actionable business insights Download Fact Sheet

      Datasheet

      Drive Impactful Marketing Decisions

      Drive Impactful Marketing Decisions Download Data Sheet

      5 Step Guide

      Measure What You Manage

      Measure What You Manage - Axtria Learn More
    • Media Wall

      Latest Insights

      Media Wall

      Axtria’s Agentic AI Platform Delivers Speed, Power, and Freedom of Choice

      Axtrias Agentic AI Platform Delivers Speed Power and Freedom of Choice Learn More

      Media Wall

      Axtria Launches InsightsMAx.ai to Revolutionize AI Deployment in Life Sciences

      Axtria Launches InsightsMAx.ai to Revolutionize AI Deployment in Life Sciences Learn More

      Media Wall

      Axtria unveils transformational Agentic AI platform for life sciences companies

      Axtria unveils transformational Agentic AI platform for life sciences companies Learn More
    • Newsletter

      THE AXTRIA COLLECTIVE

      Get the latest topics, trends, and high-value insights with thought-provoking content from the ever-changing landscape of the life sciences industry.

      LEARN MORE

      March 2025

      NexGen commercial intelligence, case study on transforming territory alignment, and more

      TAC_March25_Banner View Newsletter
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      We are Individually diverse & collectively inclusive

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      Delivering value through an ecosystem of partners

      partnerships-alliances
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    • Contact Us

      Axtria Inc. 300
      Connell Drive, 5th & 6th Floor,
      Berkeley Heights, NJ 07922
      United States

      +1-877-929-8742
      connect@axtria.com

    Contact Us
    • Products
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    Contact Us

    Axtria Inc. 300
    Connell Drive, 5th & 6th Floor,
    Berkeley Heights, NJ 07922
    United States

    +1-877-929-8742
    connect@axtria.com


    Copyright © 2025 Axtria. All Rights Reserved.

    Axtria Cookie Policy & Privacy Statement.

    • Products
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    Axtria - Ingenious Insights
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      • Axtria DataMAxTM Emerging Pharma
      • Axtria InsightsMAx.ai
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      • Axtria CustomerIQTM
      • Axtria MarketingIQTM
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    Axtria Cookie Policy

    Last Updated on 22nd May, 2023

    Cookies, Web Beacons & Tracking Technologies

    A cookie is a string of information that a website saves on a visitor’s computer (if you allow) for use either during a particular browsing session (a “session” cookie) or a future browsing session (a “persistent” or “permanent” cookie).  “Session” cookies are temporarily stored on your hard drive and only last until they expire at the end of your browsing session.  “Persistent” or “permanent” cookies remain stored on your hard drive until they expire or are deleted by you.

    When Axtria collects cookies or makes use of a browser’s local storage capabilities, they help us identify visitors, their usage of the Sites, and their website preferences.

    We may use information derived from cookies or local storage to direct the visitor to information like what they visited and thereby personalizing the experience on the visitor’s webpage on Axtria’ s site. Visitors will be offered the opportunity to control cookie placement. Visitors who do not wish to have any cookies placed on their computers should set their browsers to refuse cookies before using Axtria’ s website, with the drawback that certain features of the website may not function properly without the aid of cookies. Visitors that want to limit third party advertising cookies can enable their browser’s “Do Not Track” functionality.

    It must be noted, pages on Axtria’ s website will occasionally embed content from third party sites, such as YouTube, Vimeo for videos, etc. Axtria’ s website also allows for content to be shared through social networks but only at your request. Embedding and sharing content may result in cookies being set by those third-party sites. Axtria does not control the dissemination of those third-party cookies or technologies or how they may use your personal data. Please visit these third-party sites if you wish to learn more about their use of cookies and similar tools.

    We may also use web beacons in the marketing e-mails we send. These non-intrusive tags help us know when you view our e-mails. We use this data to understand what kinds of content are of interest to you. You may be able to disable such tracking by setting your e-mail client to display messages as text only or by turning off image display.

    Please note that the website is constantly being updated and the list in Section 11 will change over time. If you have any additional questions about the use of a particular cookie, please do not hesitate to email data_privacy@axtria.com.

    Information on deleting or controlling cookies is available at www.allaboutcookies.org . By refusing to accept cookies from us, you may not be able to use some of the features and functionality available on our website.

    Category Cookie Provider Duration Description
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    Strictly Necessary _GRECAPTCHA google.com 179 days Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
    Strictly Necessary __cf_bm hubspot.com 29 minutes Cloud flare’s bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
    Perforname _ga_V27Y4S3Y98 axtria.com 399 days Used to persist session state
    Perforname _gat axtria.com 59 seconds Used to monitor number of Google Analytics server requests when using Google Tag Manager
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    Advertisement personalization_id twitter.com 399 days Unique value with which users can be identified by Twitter. Collected information is used to be personalize Twitter services, including Twitter trends, stories, ads and suggestions.
    Advertisement _gcl_au axtria.com 89 days Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
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    Functional _hjFirstSeen axtria.com 29 minutes The cookie is set so Hotjar can track the beginning of the user’s journey for a total session count. It does not contain any identifiable information.

    Online Marketing

    Axtria makes use of third-party advertising systems to promote content of our Sites. These services will often make use of cookies and pixel tags to provide targeted advertisements based on your activities and interests. If you are authenticated to an online advertiser using tracking pixels, e.g., by being registered and logged into a social network, the third-party advertiser can assign the visit to our website to your account.  Axtria does not permit third parties to advertise on this site, but we do use external sites to advertise our products and services. We have no influence on the extent to which the data collected through the tracking pixels is used by third-party advertisers and, therefore, direct you to please visit these third-party sites for additional details regarding their privacy policies and practices. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the third-party sites directly for information on their privacy practices and policies.  Please note that, unlike cookies, you cannot control the deletion of tracking pixels yourself (e.g., by deleting them from your browser cache) because tracking pixels are stored on the servers of online advertisers and not in your browser.

    Cookie Purpose More Info
    Facebook Show targeted, relevant advertisements.

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    Opt-Out: https://www.facebook.com/help/568137493302217

    LinkedIn Show targeted, relevant advertisements and re-targeted advertisements to visitors of Axtria.com. https://www.linkedin.com/legal/privacy-policy
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    YouTube Show targeted, relevant advertisements. Show embedded videos on Axtria.com. https://policies.google.com/privacy
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    Opt-Out: https://twitter.com/personalization
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    Axtria uses Google tools like Google Analytics and Google AdWords to understand our site visitors better and deliver relevant ads to you. If you prefer to opt out of Google Analytics, Google provides this browser add-on: https://tools.google.com/dlpage/gaoptout. To make changes to how Google delivers ads to you, you can adjust your advertising settings here: https://adssettings.google.com.

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